A passionate leader with 16+ years of experience in the music and advertising industry. Forward-thinking doer with a proven track record in creating, developing and managing music and advertising business units and entities. A visionary and a creative executive with cross-functional expertise in music, marketing, digital, strategy, financing and sales. An expert in creating music content marketing strategies and campaigns for brands. A huge fan of The National and Johnny Cash. Accomplishments:• Establishment of the first branded entertainment and music marketing agency in Poland - high&• Established and developed Music & Brands department at Universal Music Poland • Delivered the best global performance vs plan 2012 – Universal Music Group & Brands• Top 5 global best performance vs plan 2014 – Universal Music Group & Brands• Awarded with Special Achievement Award – Universal Music Group & Brands• Increased non-recorded income for Universal by creating new income streams • Secured multiple brand & business partnerships• Generated millions of $ in revenue• Developed and supported live music activities of Universal Music Group in Poland and Russia• International accounts included: Coca Cola, Carlsberg, Sab Miller, Unilever, HP, Asus, UBER, Lorenz, Cartamundi, Peugeot, Bacardi, Puma, Orlen etc. • Booked, contracted and secured over 50 international artists for shows, partnerships and endorsements: Lana Del Rey, Noel Gallagher, Ellie Goulding, Andrea Bocelli, Seal ,Hurts, Die Antwoord, Clean Bandit, The Vaccines, Blood Orange, Ella Eyre, Hercules& Love Affair, Gorgon City, Pitbull, I Blame Coco, The Vamps, LP, Jonas Blue, JP Cooper, New Hope Club etc.Expertise:• Music industry• Digital marketing • Content marketing • Business Development• Brand Partnerships• Domestic / international artists: Partnerships | Booking | Endorsement | Publishing | Relations• Campaign creation & strategy• Branded content: Creation | Programs | Platforms • New media