Pip Allen Email & Phone Number

Adelaide, South Australia, Australia

Adelaide, South Australia, Australia

• Develop, implement, and evaluate lead generation, conversion, and referral campaigns.
• Develop digital content, execute, and evaluate marketing and communication strategies/campaigns/promotional activities.
• Achieve student recruitment targets, including a 71% increase in student numbers in February 2020 and maintaining this increase at 95% since.
• Provide strategic input into the development of annual marketing plans, recruitment targets and budgets.
• Conduct campaign analysis, including focus group feedback, to map trends and identify key results and leverage findings to optimise student/customer acquisition activity.
• Compliance with internal and external regulatory framework.

• Worked closely with the Principal to successfully increase student numbers each year from Early Learning right through to Year 12.
• Provided key forecasting and analytical reports quarterly for the use of the Leadership Team. These reports dictated the approvals of key building requirements within the School.
• Managed the Front Office team in the successful day to day running of the School, including, the roll out and training of new software, the implementation of Standard Operating Procedures, reception duties and day to.
• Represented Wilderness School at all school tours and regional Field Days around South Australia.

Adelaide Area, Australia

• A full time position with responsibilities varying from client liaison, media bookings and supporting Senior Account Management.Demonstrated skills:
• Successfully networked and maintained a broad client portfolio to support media bookings and purchases.
• Developed ongoing media contacts, providing opportunities to negotiate rates and packages suitable to different client’s needs.
• Supported Senior Account Managers in varying project work including the planning and execution of employment marketing campaigns, internal communication plans from an external perspective and other varying tenders.

• A full time position involving a broad range of marketing and project management plans.Demonstrated skills:
• Established multiple effective marketing campaigns, each of the campaigns saw increases in both student applications and student acceptances, namely a 20% increase in the February 2011 marketing campaign leading to the.
• Assisted the Marketing Director with key documents, such as fee bench marking analysis reports, strategic planning documents and student target documents.
• Planned, negotiated and booked all media advertisements including press, television, radio, outdoor and online advertising.
• Organised and evaluated student focus groups to determine key selling points and re-branding concepts.
• Planned, organised and presented at events run by SAIBT including Information Sessions, high school visits and Career Counsellor Breakfasts.

Unisa City East Campus

• Demonstrated skills:
• Initiated and managed an internal re-structure to staffing.
• Adapted business processes to align with a re-structure, including the writing of all Standard Operating Procedures.
• Helped create and continuously managed an efficient and effective Admissions team bound by a 24 hour turnaround of all applications and acceptances.
• Worked effectively with key stakeholders to establish, document, maintain and improve processes and procedures.
• Provided weekly reporting requirements for the Senior Executive Team.

Unisa City East Campus

• Demonstrated skills:
• Effective time management skills demonstrated through a 24 hour turn over requirement.
• Accurate and efficient data entry skills required over multiple databases and software applications such as MAZE, PRISMS and Microsoft Word.
• Communicated regularly with internal and external stakeholders through email and telephone.

Diploma Of Sustainable Living, Sustainability Studies

Certificate Iii In Horticulture

Bachelor Of Public Relations, Public Relations, Advertising, And Applied Communication

Diploma Of Arts, Communication And Media Studies

High School