Pip Emery personal email
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OverviewBrand Strategist and Communications Consultant working with Non profits including Fairtrade International Amnesty Intl. Christian AidVolunteer roles Cambridge-Board Trustee at Camcycle -Cambridge Sustainable Food pro bonoStrategy and Branding project-ACT Addenbrooke’s charity -Research Project and general volunteerI bring corporate strategic branding marketing and communications experience, with international organisations, into the charity sector. What I doInnovative and experienced brand and communications specialist working alongside leadership teams to bring organisational strategy to life. Ability to set out a vision to act as a catalyst for change, connecting brand strategy with organisation wide engagement and implementation. ScopeDevelopment of corporate brand strategy/positioning and global brand communications, insight research, project direction and implementation, employee engagement and diversification programmes.BeliefsStrong teamwork and building supportive relationships across an organisationExperienceNon profit work includes strategic branding and communications for Christian Aid, Amnesty International and Fairtrade International. Corporate Brand ConsultanciesDirector level in global brand positioning consultancies working with corporates. Landor, Luxon Carra Lloyd NorthoverFounder: Openmind www.openminduk.com taking big brand experience into a new venture.Organisations worked with: Amnesty International*, Airbus, BBC, Blue Arrow, Co-operative Group, Christian Aid*, Fairtrade International, GKN, Hackney Empire, KONE, Novo Nordisk, National Museum Wales, Sasol Chevron, Superdrug, Telia Sonera, Toyota, Viridian and VisitBritain. *Interim roles
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PartnerBlossomCambridge, Cambridgeshire, United Kingdom
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Board TrusteeCamcycle (Cambridge Cycling Campaign) Jun 2022 - PresentCambridge, England, United Kingdom -
PartnerBlossom May 2018 - PresentCambridge, United KingdomBrand Strategy and Marketing Communications
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Brand And Communications Consultant (Interim)Philippa Emery Jan 2017 - PresentLondon, United KingdomBrand strategist and marketing communications specialising in non profits.
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VolunteerCambridge Sustainable Food Mar 2018 - PresentCambridge, Cambridgeshire, United KingdomOccasional pro bono help
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Brand Strategy And Communications Consultant VolunteerCambridge Sustainable Food Feb 2018 - Apr 2019Cambridge, United KingdomCreated brand strategy and positioning campaign to position CSF as a leading food sustainability organisation within the broader sector
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Head Of Global Brand / CommunicationFairtrade International Jun 2011 - Dec 2016Secretariat Bonn (Based In London)Head of Global Brand/communication responsible for developing and managing equity in the Fairtrade International brand, internally and externally in a period of change and development. Leading on brand strategy and global positioning to communicate Fairtrade to build trust and impact to empower Fairtrade producersFocus of roleBrand strategy to support change and implementation of brand positioning/architecture and communications to build cohesive communications across a multi stakeholder organisation.. Management of reputation and profile in the trusted Fairtrade Mark and mission as a sustainability leader. Innovation through brand architecture to support new ways of working . Embedding brand strategy and values to support strategy andcreate marketing/communication cohesion and focus for internal collaboration.. Commissioning global research and insight gathering to support strategic direction and positioning.. Supporting Fairtrade Standard with branding, training and communication guidelines to bring new concepts to market: sustainable sourcing, climate change mitigation, Fairtrade gold and cotton.Initiated, implemented and rolled out the first -ever global brand positioning campaign The Power Of You supported by an internal brand engagement programme to create alignment. Chair of global brand group and member of global strategy, commercial and communications groups promoting image and bringing new propositions to market. -
Head Of Brand And CommunicationsFairtrade International Jun 2011 - Dec 2016Bonn Area, GermanyHead of Brand, responsible for supporting strategy; developing and directing the Fairtrade brand, leading on brand strategy, developing global insight marketing campaigns and communications to embed the brand and build equity and global consumer trustAmnesty InternationalBrand head, Global project manager Renewing Amnesty's identity @50Christian AidHead of Brand developmentBrand revitalisation programme, creating pOVERty (Poverty over) campaign to drive/increase fundraising. -
Head Of Brand Identity/Communications - Global Project ManagerAmnesty International Oct 2009 - Apr 2011‘Renewing Amnesty International’s Identity’ ahead of Amnesty`s 50 anniversary.Developing global brand strategy; positioning and values to support ‘one Amnesty’ coherence,modernisation, growth and culture change, including commissioning global research, to support communication. Key challenge: creation and management of a cross-organisational group of global brand/marketing specialists to build consensus and high-level support. -
Head Of Brand DevelopmentChristian Aid Oct 2008 - Sep 2009Brand revitalisation programme involving brand definition, articulation of brand values and expression though radical change to ‘look and feel’ to express organisation strategy and effectiveness and support the launch of a major advertising campaign to attract support. Outputs: Brand positioning and core values, brand book and evolution of visual identity styling. Brand strategy/architecture for new Madrid-based start up InspirAction. Achievements: * Created the brand strategy to put humanitarian action and impact central to Christian Aid and to drive the Poverty eradication ('Poverty Over') policy ethos/campaign; radically increased effectiveness fund raising and support * Transformed the visual/verbal style to increase visibility and create broader scale engagement and preference -
PartnerPip Emery Consultancy Mar 2003 - Dec 2008London, United KingdomIndependent Brand Strategist/Client Director/Writer
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Deputy Managing DirectorLuxon Carra Apr 1999 - Apr 2003London, United KingdomManaged brand strategy, client direction, business development.Previously Director level: Landor, Lloyd Northover. Started career graduate recruit, Fisons plc
Pip Emery Skills
Pip Emery Education Details
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Marketing/Marketing Management, General
Frequently Asked Questions about Pip Emery
What company does Pip Emery work for?
Pip Emery works for Blossom
What is Pip Emery's role at the current company?
Pip Emery's current role is Partner.
What is Pip Emery's email address?
Pip Emery's email address is pi****@****ail.com
What schools did Pip Emery attend?
Pip Emery attended University Of Cambridge.
What are some of Pip Emery's interests?
Pip Emery has interest in Writing, Horse Riding, Art, Biking, Music, Passionate Cook, Film.
What skills is Pip Emery known for?
Pip Emery has skills like International Development, Sustainability, International Project Management, Public Relations, Event Management, Strategic Planning, International Relations, Market Research, Non Profits, French, Social Entrepreneurship, Fair Trade.
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