Pip Hackett Email & Phone Number

Liverpool, England, United Kingdom

Liverpool, United Kingdom

Liverpool, United Kingdom

- Developing a strong, integrated marketing and communications strategy which underpins the DaDaFest business plan in a changing organisational environment.- Implementing marketing evaluation techniques, reviewing and reporting.- Undertaking rigorous audience development research to better improve the DaDaFest offer.- Implementing processes and policies to improve marketing and communications both internally and externally.

Liverpool, United Kingdom

- Planning and coordinating integrated high profile marketing campaigns to promote key Merseytravel products/projects e.g. St Helens behaviour change campaign encouraging people to plan their journey online. - Responsible for managing strategic partnership with Barclaycard for Merseytravel contactless payment launch on Liverpool/Wirral car toll.- Project managing the completion of Merseytravel’s brand and corporate identity refresh.- Overseeing marketing campaign budgets and ensuring optimum return on investment.- Managing a team of six.

Liverpool, United Kingdom

London, United Kingdom

- Developing and delivering marketing campaigns to meet ambitious targets within a strict budget.- Contributing and delivering marketing activity to support a range of events, campaigns and initiatives.- Managing key partnerships with consumer brands e.g. Sainsburys and Peppa Pig.- Implementing marketing evaluation techniques, reviewing and reporting. - Leading on the delivery of outcomes from brand strategy.- Line managing three members of the marketing team.

London, United Kingdom

- Planning integrated marketing and communications campaigns offline and online.- Successfully managing the design and production of a high volume of marketing collateral.- Managing key partnerships.- Working with the Communications team on key messaging for use on marketing collateral, e-communications and social media. - Managing a range of creative agencies including design, media buying and trade advertising.- Project managing digital assets to promote key campaigns.- Overseeing e-campaign tracking, measurement, evaluation and reporting on all activity. - Line management of Marketing Assistant.

London, United Kingdom

- Successfully planning and implementing key marketing and communications campaigns across all online and offline channels. - Working with media buying agency OMD to promote national campaigns and managing creative agencies (TMS, Linney) on key design projects. - Managing external PR agency and approving all press releases and experience of managing media crisis scenarios.- Managing relationships on projects with key partners such as McDonald’s and Coca-Cola. - Writing engaging and effective marketing material (e.g. posters, annual magazine) and website content (e.g. blogs, case studies) that enhance the charity’s marketing value. Also responsible for creation of monthly newsletter. - Operating as the brand lead; holding quarterly brand awareness training for all staff. - Undertaking monthly RMHC presentations to new McDonald’s starters.- Analysing and producing reports on consumer data provided by users. - Monitoring and optimising key Internet search engine campaigns.- Deputising for Marketing Manager.

London

- Kept a rolling monthly editorial calendar to identify communication opportunities.- Oversaw the case study programme; including interviewing, writing-up case studies, developing the most effective way to store, update and sort stories and producing a monthly overview to all office staff on new case studies.- Edited newsletters and identified possible stories for inclusion in national communications.- Produced promotional materials and merchandise.

Liverpool, United Kingdom

Clamart, Île-De-France, France

- Quick learner; managed and succeeded in the teaching of English in a Secondary School in Paris, achieving the highest accolade of ‘Excellent’ in my final report composed by head teacher and staff body.- Conducted thorough and engaging lessons to children of varying abilities, providing the children with the positive and exciting prospect of linguistic further education. - Working in a school environment, using various software programmes including PowerPoint.- I was committed to my role as teacher, employed to handle both academic and pastoral issues in the classroom. It was a fantastic experience which boosted my confidence immensely.- Living independently in Paris shows determination and resilience, liaising with colleagues and landlords, forming lasting friendships and improving both my written and spoken French.