Pip Neesham Email & Phone Number

Manchester, England, Gb

Manchester

• Leading the global campaign copy strategy – working with the Brand and Studio team to execute powerful global campaigns that work across a range of platforms• Understanding the importance of strategy and ensuring briefs are met to a very high standard• Developing thoughtful, results-driven copy for web, brochures, direct marketing, magazines and newspapers, as well as brand guidelines, media tool kits and B2C and B2B external marketing communications• Working seamlessly with the digital, brand, design and product teams• An excellent understanding of the English language with a keen eye for grammatical accuracy• Owning the brand tone of voice and ensuring it is consistent and strong • Excellent ability to research and translate • Writing feature articles for brand loyalty magazines • Proof-reading articles for brand loyalty magazines • Writing long copy advertorials for national press publications • Proof-reading copy from multiple departments throughout the company • B2B and B2C letter writing • Writing SEO-focussed copy for web• Taking the lead on the development of the Emerald Cruises brand guidelines • Writing speeches for special events, including for Dame Helen Mirren and the christening of Scenic Eclipse

Copywriting•.Taking on a senior role training junior copywriters on brand tone of voice, commercial awareness and other necessary skills to help them progress further in their roles• Writing product copy on a daily basis in an SEO-minded manner. I ensure that I am constantly producing engaging, creative and fresh content that complies with any regulations that Google sets out• Editing current content site-wide to ensure that we create the best customer experience possible.• Adapting my tone of voice for the relevant audience• Feature writing and editing for both our online magazine and affiliate sites•Writing supplier brand stories • Working with the products team to ensure all content is accurate and up to date.• Utilising my keen eye for detail to ensure the most accurate outcomes from my writing• Creating Ad Copy for PPC campaignsEmail Marketing• Working with the CRM manager and Design team to create written content for email visuals that is relevant and engaging to our customer base.• Creating subject lines for email marketing• Proof-reading emails for the digital design team• Proof-reading the personalised products for studio Branding• Assisting in developing a brand strategy.• Creating style guides for the launch of the brand new Card Factory website, which has lead to improved sales.• Updating the already-existing site-wide content and re-formatting the style guides for GettingPersonal.co.uk.• Working on our social media strategy to strengthen our presence across all social platforms• Assisting the PR executive in creating social media campaigns. • Working with the PR Team to create content for journalists in line with our seasonal campaignsOffline Marketing• Taking charge of all written content for Getting Personal and Card Factory brochures.Analysis• Keeping up with current trends and product performance through the use of Google Analytics • Using Google Adwords to ensure I use the most effective keywords in all site content.

Job Profile: • Working with clients on a daily basis, writing engaging copy that would ultimately persuade a potential customer to purchase a product. • Liaising with suppliers to ensure they’re happy with how they’re represented • Using a varied style to suit each specific product from homeware to stock broker training. • Adapting my tone of voice depending on the target demographic.• Writing for large companies such as contemporary kitchenware brand Joseph Joseph. • Marketing via social media campaigning to generate more activity through to the business.• Writing in an SEO-minded manner.

Freelance

Ba Honours, English Language, 2.1

Activities and Societies: Hallam Volunteering - Communications Co editor of the Hallam Volunteering newsletter and Work- based learning.

A-Levels, English Language, Media Studies & Drama

9 Gcse'S A-C, Including English And Maths