- Conceptualized and co-founded K-Pop retail and e-commerce business- Strategizes for brand, marketing campaigns, and business development. Helps develop project roadmaps and manages projects.- Conceptualized and developed the brand identity of SarangHello- including name, brand voice, logos, typography, color palette and more.- Developed, designed and implemented brand identity across digital, e-commerce, in-store retail experience, marketing and social media.

- Explores, develops and generates designs and design templates, creates digital style guides, and assures post-production standards/quality assurance via review, executing pixel-perfect design projects end-to-end.- Leads the design, production, and execution of marketing projects across the site including product launches, new site pages, page re-designs, press releases and more.- Collaborates closely with directors, project leads, designers, copywriters, web publishers and developers from prioritizing, planning, and scoping of each project, serving as a main point of contact between teams, ensuring that business needs of stakeholders are met and projects are delivered on time.- Applies UX principles and best practices, data - both qualitative and quantitative, as well as analytics to inform designs and templates, which includes auditing pages and redesigning and/or providing recommendations for updates.- Develops the design system including components and templates, ensuring proper usability, documentation and communication for designers, developers and web publishers, as well as effectively communicating the company's brand principles.- Led the design process for a brand refresh, updating key webpages with new brand assets.

'Smart Holmes'- A client project wherein my group designed a website and a brand strategy for a smart home consultation company.- I conducted user research and competitive/comparative analysis which informed our UX strategy.- I sketched and made wireframe designs in Figma for entire website, completing various user flows.- Created the clickable prototype in Figma.- Produced a style guide and high fidelity screens that successfully utilize the 'Smart Holmes' idea and the client's preferred brand voice.'Mimo'- a group project wherein we created a mobile app design, amood tracking app for kids. Designed with Disney as a brand sponsor in mind.- Conducted user research through interviews.- Competitive/comparative analysis that helped guide our design and determine our MVP.- Created the visual designs and style guide using Disney's brand guidelines and website to align our brand and voice to theirs.

Head of Branding, Creator (Writer/Artist- "Longshot"), PR, Content Production, Art Production.

Graphic design BrandingVisual Development Storytelling Story development Collaboration Creating style guidesMarketingStrategy

Storyboarding, designing characters, providing art direction

Designed all 22 characters for card game "Blade & Brush"