Pip Carter Marshall Email & Phone Number

Adelaide, South Australia, Australia

Adelaide, South Australia, Australia

Adelaide, South Australia, Australia

Adelaide, Australia

Key responsibilities:• Worked across multi channel digital marketing campaigns, writing and managing website and eDM communications and improving and enhancing the overall communications to engage a static customer base in a complicated subject matter.• Managed the Super SA website; creating content and landing pages and worked with our internal graphic designer on imagery, keeping graphic design principles front of mind.• Managed Super SA’s eDM communications, creating concepts, writing and deploying segmented eDM's and reviewing and analysing results.• Created and mapped out a social media plan for Super SA including Facebook, Twitter, YouTube and LinkedIn with the aim of building brand awareness with members.• Reviewed and identified trends in Google Analytics for board reports and assessed how campaign activity was tracking, making necessary adjustments to the website.• Project managed internal and external communications for multiple large scale projects.• Worked closely with our Member Insights Lead to segment data and engage members through targeted communications.• Project managed multiple videos with our external media agency for various member communications.Key achievements:2019: Managed a project to ‘reskin’ the website, updating the look and feel to bring it more in line with current websites and made changes to the site to improve SEO.2018: Wrote and project managed the 2017-18 Super SA Annual Report; liaising with various internal stakeholders and sign offs2017-8: Developed and managed the implementation of communications for a company wide administration program update and online member portal upgrade. Creating a customer touch point timeline and writing internal stakeholder and external communications to members publishing via the web and eDM.2017: Championed the introduction of Mailchimp for Super SA’s eDM communications, enabling the team to determine effectiveness and analyse and make changes based on campaign results.

Melbourne, Australia

Key responsibilities:• Worked on numerous campaigns e.g. the HESTA brand refresh and the insights community recruitment drive campaign; creating and writing communications and working with internal and external stakeholders.• Regularly ‘job managed’ publication updates, working with internal stakeholders and graphic designers to update artwork consistent with branding.• Managed the HESTA social media accounts, Facebook, Instagram, Twitter, YouTube, LinkedIn and Product Review.• Scheduled and planned social media posts through Meltwater Buzz.• Regularly updated, monitored and maintained the HESTA website.• Managed the HESTA insights community, working with internal stakeholders we were able to test different ideas/concepts and analyse results to make better business decisions.• Managed media schedules with our external advertising agency for TV and radio advertising.• Conducted Facebook advertising and promotion for the HESTA Awards Program.• Placed print advertising with industry publications.• Managed the print production process for all publications on a national level.• Created and tested eDM’s through Salesforce.• Analysed and extracted data from Google Analytics on the HESTA website and produced reports for management.• Managed media monitoring and reporting for print, online and social media.• Managed the Marketing and Communications intranet site on SharePoint.Key achievements:• 2017: I wrote and managed 'Awards & Ratings' submissions for key industry ratings agencies, HESTA taking out four awards at the 2017 AIST Awards.• 2016: Managed the HESTA insights community recruitment drive campaign, growing the community to a substantial test size.• 2015: Was heavily involved in a ‘brand refresh’ where I worked with external suppliers to rebrand print collateral, stationery and car branding inline with updated branding.• 2014: Awarded the 'Extra Mile Award' for going above and beyond to take on the additional position of Event Coordinator.

Melbourne, Australia

Extended leave cover position where I managed Events including the HESTA Awards, conference displays, signage and logistics. The HESTA Awards are large national events, I was involved in managing everything from; liaising with and confirming Award nominees, seating plans, venue, host and talent and managing logistics on the day/night of the awards.

Melbourne, Australia

Supported the sales and marketing functions within the business, I managed the website, eDM and print collateral working with internal Product Managers to ensure accuracy and continuity. I organised a national roadshow of conferences in each state around the country and managed internal client functions.

Adelaide, Australia

Liased with external media agencies and direct clients to place television advertising from start to finish. Negotiated rates and placements with clients and supported the internal Sales Executives to meet the needs of clients.

Adma Digital Marketing Certificate, Distinction

Content Marketing Certificate

Rg146

Associate Diploma, Professional Communication

Bachelor Of Arts, Communication And Media Management