- Responsibility and management of design for key Tesco account- Covering Womenswear casual fashion, leisurewear, active wear, holiday shop and core categories.- Experienced, advance level CLO 3D designer.- Managing design and trend direction for in-house collections. - Co-ordinating creative and sample teams to generate profitable, on-trend, capsule ranges.- Managing freelance talent across brand output.- Working directly with Turkey, Pakistan, Bangladesh, Cambodia and UK factories / sample rooms.

Fashion shape and Surface & Print design. Trend led in-house range design and core volume line design for leading British online & high street retailers. Tesco, Sainsburys, Dunnes, Amazon, Very, Bon Marche

Consultancy implementing an in-house fashion print design department to generate new business for Debenhams Sourcing. - I make great prints to bring new and repeat business to Debenhams Sourcing. - I bring industry knowledge, market and trend inspiration to buyers & PD’s and I develop original, commercial aspiration prints. - Strong response to hand drawn, painted and illustrative on-trend prints.- My prints push the important trends in a commercial, brand appropriate way

Creative lead of SALT brand & concept.SALT is the in-house brand of TSE. Featured in The Telegraph Luxury & Vogue- Collection Design; Design and development of Menswear and Womenswear seasonal collections- Production; Sourcing and overseeing production of jersey, woven and seamless styles in Portugal & England- Management; Talent sourcing and management across print, graphics, product development, and social- Wholesale; Retail channel sourcing and development online : www.saltsports.co.uk

Co-founder of The Sports Edit concept, retail stores, e-commerce, & SALT activewear. Growing it into a strong business, with e-commerce shipped to over 25 countries.- Art director; campaigns, website, & product photography.- In house design; concept, and design of in-house brand 'SALT' - Buyer; buying 26 brands for Womenswear, Menswear and Accessories from US, Canada, Europe, and UK- Management; sourcing and co-ordinating satellite talent for marketing, graphics, web development, in-store and social.Pre launch phase (Nov '14 - Aug '15)- Intensive trend, market & competitor research in UK, US, & Europe. - Creating & overseeing design of e-commerce and retail stores.- Talent sourcing, casting, and direction across creative elements Store : Fulham, London | Online : www.thesportsedit.com

Fashion trend suppliers to Marks & Spencer, Sainsburys and Matalan- Catwalk, trend and fabric led design and development for high street accounts- Design across multi-brand Smart / Casual, multi product including Tailoring, Smart, Casual, Wovens and Jersey. -

Highly commercial design, development and trend for the 2nd highest grossing department in M&S Womenswear.Trend direction - compiling exciting, directional and highly commercial design briefs.- multi city inspiration sourcing to create a leading design strategy across garment, print, fabric, colour and trim.- Compiling and presenting catwalk reactions. - Seasonal competitor research, and key shape analysis.Collection design- Design of 100 to 180 ways per phase, in each of the 9 phases a year.- Briefing print, fabric and technical teams, alongside managing relevant deadlines.- Direct product development out of India, Bangladesh, Cambodia, Mauritius, China and Turkey. - Quick response design and direct development out of Turkey and Morocco. Range building - create strong, trend driven ranges - ensuring Suppliers create design strategy that is relevant to their strengths and the department’s needs- supplier analysis, regional development strategy and future department direction.

Interpreting a variety of seasonal briefs, from ‘Next Head Office’ to create standout commercial capsule collections.- Creating innovative solutions to business issues, bringing fresh, commercial ideas and product to an oversaturated supply market.- Liaising with NSL India office to source and develop key components - Regular individually conducted trips to India, (Delhi and Mumbai) for sourcing, development and progress checks.- Sales presentation of final product to Head Office senior management and senior departmental buyers.- Ensuring management set product sales targets are met and exceeded.

Providing inspiration, design and local market experience to international branded companies to commercially advance their brands- Clients include ‘ASOS’, ‘Jane Norman’, ‘All Saints’, ‘Fossil’, ‘Guess’, ‘Arden B’, ‘Royal Plush’- Liaising with locally based offices and factories to interpret and make clear all client sent requirements.- Ensuring clear, correct and timely sample development for all clients- Line manager to a team of five (2 Designers, 3 Assistant Designers) - Implementing new procedures with the expansion of the design team.

Responsible for the design & development of seasonal wholesale and retail licensed collections.- Interpreting and developing seasonal brief from license holder- Compiling inspirational, creative and commercial research to build a commercial range- Development of designs through Hong Kong, Turkey and Portugal.- Working closely with Paris based license holder and other European licensees- Presentation of final collection to licence holders & international sales teams.- Line manager to two Assistant Designers, providing creative inspiration and guidance.

Responsibility of designing and overseeing production of a seasonal product collection- Working one to one with Creative Director on developments.- Sourcing key components from European and Hong Kong suppliers, and Trade Fairs.- Presenting completed Womenswear collection to International Sellers in Milan.- Interacting with sales team on feedback for future developments.- Working on Co-Lab projects; labels included ‘Oki-Ni’, and ‘Puma’

Sole assistant to Menswear and Womenswear designers.