• Responsible for concepting, strategizing, and developing content ideas that hooked our motherhood demographic to rely on HATCH before, during, and after pregnancy through content pillars like entertainment, education, and the need for everyday functional closet staples• Pitched and packaged content initiatives to the VP of Marketing, CEO, and Creative Directors for large brand moments and collaboration for brands and initiatives like The Every Body Campaign (reproductive freedom rights), BOOBER, BABY2BABY, FREE PEOPLE MOVEMENT, COTERIE• Led a large team of creatives by directing, producing, and perfecting all content from conception to completion on projects like: seasonal campaign videos (short and long form), live streams, and editorial photoshoots• Collaborated daily with cross-functional and external teams (marketing, creative, product, and community) to provide consistent and clear creative roadmaps for seasonal launches, collaborations, and campaigns • Created data reports based on monthly learnings associated with key trends, customer insights, and new strategy ideas to apply to future endeavors across the marketing and creative teams

• Wrote, directed, and produced 10-15 new photo, video, and experiential creative assets per week across multiple organic and paid social channels, translating creative performance and insights into structured knowledge and concrete actionable measures to guide future decision-making• Led a weekly internal brainstorm to understand customer culture and feedback, then used creative strategy through content initiatives to answer any questions, provide tutorials, or respond to current issues in real time to keep our sense of brand and community strong• Proved ability to create best-in-class competitive content and provide strategy that drives brand growth and customer acquisition by surpassing all-time company goals within my first month of employment via organic content and paid social ads• Pitched CEO and Founder various Youtube Series options to promote sustainability, supportive customer diversity narratives, and brand ambassador moments backed by analytics and proof of success from previous content trials

• Identified as a true social media expert by developing content strategies that aligned with the social ecosystem, industry, and cultural trends • Demonstrated outstanding communication abilities with both internal and external growth and public relations teams by presenting comprehensive content roadmaps supported by industry standard examples that illustrated our direction, provided analytics on content performance, and suggested strategies for continuous improvement• Formulated monthly recaps to showcase vital brand trends and ROI analytics, taking into account budgetary considerations from past productions and devising strategies to control expenses, streamline the overall vision, and uphold brand standards

• Assisted in the planning, implementation, and monitoring of ANINE BING’s social media accounts, managing multiple lines of communication between the e-commerce, marketing, and CX teams to bring live customer insights and feedback• Measured, analyzed, and optimized social efforts and effectively communicated strategy and learnings across the organization by meeting KPIs for engagement, growth, and revenue across social platforms • Worked closely with creative teams and the social media manager to drive new concepts and ideas that aligned with seasonal launches and marketing calendar objectives

• Developed the foundation and branding tools for all digital content by building visual storytelling guidelines and strategies to enhance brand voice and make a splash in the world of clean beauty• Built Ro Skin’s digital influencer structure and strategy by creating on-brand stories for each influencer to tell their experience authentically through their platform while closely monitoring their success and learning from wins and losses along the way• Led a team of graphic designers, photographers, and editors by handling all creative production responsibilities, from the beginning of deliverable requirements to asset hand-off completion

• Provided creative and analytical support for the marketing functions that includes paid socials, paid search, and display ads as well as email• Participated in creative marketing meetings and learned to translate said strategies into creative concepts for a consistent customer appeal online • Assisted creative team with photoshoot production, organization, and inspiration for e-commerce and seasonal launches• Constantly on the lookout for relevant news, cultural moments, competitive info and popular talent that would be relevant to projects and share regularly

• Full-time job right out of high school, where I decided that real-world working experience would assist me in the long run if I ever decided to go to college so I could actually use my time wisely, honing in on my skills and craft • Art-directed seasonal campaigns, which included managing production budgets: hiring photographers and talent, choosing photoshoot locations, creating product lists, and call sheets• Daily managed the content calendar and posted content on social channels: Instagram, Facebook, and Twitter; as well as managing and directing the content of all 50 LF Store social accounts in the US