Dennis O'Brien Email & Phone Number

Toronto, Ontario, CA

• Provide strategic marketing leadership that supports the journal portfolio, overall revenue and mission goals.
• Cultivate new markets and revenue streams, ancillary products and services (advertising, sponsorship, marketing and author services)
• Drive brand awareness and support the evolution to open science (Plan-P)

Berlin, Berlin, DE

• Led the strategy and execution of the global B2B lead gen, institutional sales, channel partners, and B2C marketing programs; set target KPIs that effectively aligns cross functional teams and roll up to corporate OKRs
• Shifted marketing spend from outbound SEM driven efforts to inbound content driven efforts doubling ROAS
• Drove growth via a highly effective content program supported by a website redesign resulting in a 15% year over year traffic and lead growth
• Implemented HubSpot to anchor evolving full funnel marketing strategy
• Executive sponsor of a cross functional team in redesigning and developing websites to improve audience development, lead generation, and customer experience

Raleigh, NC, US

• Led the corporate and product marketing efforts
• Achieved audience growth of more than 30% in the first year
• Applied SEO and technical improvements increasing Web traffic by 15% year over year
• Implemented preference and behavior tracking providing tighter targets, higher response rates, and reduced file fatigue while improving marketing services performance
• Growth of leads-to-sales program by more than 10X delivering a record number of first time clients through improved analytics, application of technology, and marketing message

Brentwood, TN, US

• Effectively leveraged data through analysis, profiling, segmentation, scoring, customization and personalization
• Built the marketing technology stack; led the data governance team
• Integrated websites, corporate database, marketing automation, CRM system, and a digital customer platform to power a new lead generation, account-based marketing, and custom media programs
• Aligned the sales and marketing departments with the evolving marketing and sales strategy, resulting in significant efficiencies and improvement in conversion rates
• Developing new revenue stream based on data and customer intelligence; expanded custom media offerings leveraging our database and first-party data to power ABM and CPL programs

Waltham, MA, US

• Directed global multichannel campaigns targeting 30 countries in seven languages
• Reached a new corporate high-water mark for new business (units and revenue) in 2013 through improvements in the website and email marketing programs
• Developed highly effective promotion and sales enablement program leveraging research and personas
• Implemented new tools, analytics and measures; mentored staff and colleagues
• Improved marketing ROI significantly by optimizing mix; replacing direct mail with online prospects and growing the prospect file by more than 30%
• Modernized the email program through improved segmentation, unique messaging, and nurturing (marketing automation) doubling email revenue in the first year

• Developed and launched new digital products resulting in more than $2.5MM in incremental revenue
• Improved online business: doubled the size of the email file, increased online conversions by 30%, and grew online store revenues by 40%
• Successfully launched two online memberships
• Improved business profitability during a difficult economic climate

Newtown, CT, US

• Led the business to a corporate high-water mark for subscriptions and single-copy sales for five special-interest titles, an extensive SIP program, books, DVDs and assorted ancillary products
• Grew ancillary product sales 300%, from $660K to $2.2MM; through new product ideas and marketing program improvements; improved single-copy sales more than 22% annually; acquired the first nationwide retail pocket.
• Provided strategic consulting to publishers; on audience development, subscription acquisition and renewals, single copy sales, and ancillary product sales

New York, NY, US

• Managed the monthly forecast, annual budget and year-end process
• Reported monthly and year-to-date results with commentary
• Played a key role in the development of the IMPACT program for newsstand wholesalers
• Provided ongoing analysis of the business and provided recommendations for improvement
• Consulted with consumer marketing directors on subscription promotion planning

Bachelor Of Arts - Ba, Economics

Mba, Marketing Management