Dennis O'Brien Email and Phone Number
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I'm a experienced marketing leader expert in building high-performing teams and leveraging technology to drive audience development and organizational growth. Throughout my career, I've consistently delivered impressive results across diverse industries including healthcare, education, corporate training, and academic research. I excel at crafting data-driven marketing strategies that achieve significant audience growth, lead generation, and revenue increases.Key Strengths: - Audience Development: Expert in audience development, consistently growing audiences by over 30% through strategic content marketing, SEO optimization, and effective use of marketing automation tools. - Technology Adoption: Adept at harnessing the power of technology to scale businesses, with a strong track record of implementing and utilizing marketing automation platforms, CRMs, and web analytics tools to gain valuable insights and optimize marketing campaigns. - Team Leadership: A collaborative and results-oriented leader. He has a talent for mentoring and building high-performing teams that consistently exceed goals. - Change Management: A skilled change agent, spearheading successful website redesigns, marketing technology stack implementations, and data governance initiatives to improve efficiency and effectiveness.Key Achievements: - Regularly achieved list growth of more than 30% - Annual organic traffic growth of 15% via content marketing and testing. - Grew sales pipeline by 10x through implementing Pardot and Salesforce-based lead nurturing programs. - Doubled ROAS and improved ROI by 40% via SEM optimization and SEO growth. - Developed audience specific new products resulting in significant new revenue streamsLooking to Collaborate: I'm passionate about contributing his expertise to associations, societies, and organizations serving specialty audiences. Please reach out if you'd like to discuss your challenges.Areas of interest include: - Sharing best practices for audience development and content marketing strategies - Discussing the latest marketing technologies and their application - Leading workshops on data-driven online marketing - Collaborating to create exceptional customer journeysYou can reach ne using the 'Book A Meeting' button or simply emailing me at dennis@dennis-obrien.com.
Jmir Publications
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Director Of MarketingJmir Publications May 2024 - PresentToronto, Ontario, Ca• Provide strategic marketing leadership that supports the journal portfolio, overall revenue and mission goals.• Cultivate new markets and revenue streams, ancillary products and services (advertising, sponsorship, marketing and author services)• Drive brand awareness and support the evolution to open science (Plan-P)
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Vice President Of Marketing And Sales - Research SquareSpringer Nature Group Sep 2021 - Mar 2024Berlin, Berlin, De• Led the strategy and execution of the global B2B lead gen, institutional sales, channel partners, and B2C marketing programs; set target KPIs that effectively aligns cross functional teams and roll up to corporate OKRs• Shifted marketing spend from outbound SEM driven efforts to inbound content driven efforts doubling ROAS• Drove growth via a highly effective content program supported by a website redesign resulting in a 15% year over year traffic and lead growth• Implemented HubSpot to anchor evolving full funnel marketing strategy• Executive sponsor of a cross functional team in redesigning and developing websites to improve audience development, lead generation, and customer experience -
Marketing DirectorTraining Industry, Inc. Aug 2019 - Aug 2021Raleigh, Nc, Us• Led the corporate and product marketing efforts• Achieved audience growth of more than 30% in the first year• Applied SEO and technical improvements increasing Web traffic by 15% year over year• Implemented preference and behavior tracking providing tighter targets, higher response rates, and reduced file fatigue while improving marketing services performance• Growth of leads-to-sales program by more than 10X delivering a record number of first time clients through improved analytics, application of technology, and marketing message -
Vice President, MarketingSimplify Compliance Apr 2015 - Jun 2018Brentwood, Tn, Us• Effectively leveraged data through analysis, profiling, segmentation, scoring, customization and personalization• Built the marketing technology stack; led the data governance team• Integrated websites, corporate database, marketing automation, CRM system, and a digital customer platform to power a new lead generation, account-based marketing, and custom media programs• Aligned the sales and marketing departments with the evolving marketing and sales strategy, resulting in significant efficiencies and improvement in conversion rates• Developing new revenue stream based on data and customer intelligence; expanded custom media offerings leveraging our database and first-party data to power ABM and CPL programs -
Sr. Marketing ManagerUptodate Oct 2012 - Mar 2015Waltham, Ma, Us• Directed global multichannel campaigns targeting 30 countries in seven languages• Reached a new corporate high-water mark for new business (units and revenue) in 2013 through improvements in the website and email marketing programs• Developed highly effective promotion and sales enablement program leveraging research and personas• Implemented new tools, analytics and measures; mentored staff and colleagues • Improved marketing ROI significantly by optimizing mix; replacing direct mail with online prospects and growing the prospect file by more than 30% • Modernized the email program through improved segmentation, unique messaging, and nurturing (marketing automation) doubling email revenue in the first year -
Vice President, Consumer Marketing And E-CommerceNew Track Media Llc May 2008 - Sep 2012• Developed and launched new digital products resulting in more than $2.5MM in incremental revenue• Improved online business: doubled the size of the email file, increased online conversions by 30%, and grew online store revenues by 40%• Successfully launched two online memberships • Improved business profitability during a difficult economic climate
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Vice President MarketingThe Taunton Press 2004 - Mar 2008Newtown, Ct, Us• Led the business to a corporate high-water mark for subscriptions and single-copy sales for five special-interest titles, an extensive SIP program, books, DVDs and assorted ancillary products • Grew ancillary product sales 300%, from $660K to $2.2MM; through new product ideas and marketing program improvements; improved single-copy sales more than 22% annually; acquired the first nationwide retail pocket displays• Provided strategic consulting to publishers; on audience development, subscription acquisition and renewals, single copy sales, and ancillary product sales -
Manager, Finance & OperationsConde Nast 2000 - 2004New York, Ny, Us• Managed the monthly forecast, annual budget and year-end process• Reported monthly and year-to-date results with commentary• Played a key role in the development of the IMPACT program for newsstand wholesalers• Provided ongoing analysis of the business and provided recommendations for improvement• Consulted with consumer marketing directors on subscription promotion planning
Dennis O'Brien Education Details
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Binghamton UniversityEconomics -
Iona UniversityMarketing Management
Frequently Asked Questions about Dennis O'Brien
What company does Dennis O'Brien work for?
Dennis O'Brien works for Jmir Publications
What is Dennis O'Brien's role at the current company?
Dennis O'Brien's current role is Marketing leader expert in building high-performing teams and leveraging technology to drive audience development and organizational growth..
What is Dennis O'Brien's email address?
Dennis O'Brien's email address is do****@****try.com
What is Dennis O'Brien's direct phone number?
Dennis O'Brien's direct phone number is (800) 727*****
What schools did Dennis O'Brien attend?
Dennis O'Brien attended Binghamton University, Iona University.
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