- Created and managed UI Assets for Marketing Videos and Talk Track- Assisted in creating range of concepts and UI mockups to help visualize Talk Track scripts.

• Worked closely with founders to create UI/UX design strategy, innovate design system, and prioritize product development plan.• Led user research by conducting quantitative/qualitative usability testing and interviewing 8 participants to identify privacy concerns and apply product improvements, resulting in an 85% increase in user satisfaction and getting the first two B2B customers.• Created multiple landing pages for A/B testing and redesigned the marketing website, increasing… Show more • Worked closely with founders to create UI/UX design strategy, innovate design system, and prioritize product development plan.• Led user research by conducting quantitative/qualitative usability testing and interviewing 8 participants to identify privacy concerns and apply product improvements, resulting in an 85% increase in user satisfaction and getting the first two B2B customers.• Created multiple landing pages for A/B testing and redesigned the marketing website, increasing usercomprehension by 48% and website views by 20.9%. Show less

• Led the UI Portal Dashboard Redesign Project by driving a cross-brand design solution approach to update the visuality of the design system, resulting in a 100% increase in user satisfaction.• Evaluated the B2B Parts Website by creating a customer journey map and analyzing engagement data to rectify UI/UX deficiencies. This resulted in 2 of 4 design solutions’ proposals being approved for delivery.• Collaborated with cross-functional teams, conducted competitive analysis, and utilized… Show more • Led the UI Portal Dashboard Redesign Project by driving a cross-brand design solution approach to update the visuality of the design system, resulting in a 100% increase in user satisfaction.• Evaluated the B2B Parts Website by creating a customer journey map and analyzing engagement data to rectify UI/UX deficiencies. This resulted in 2 of 4 design solutions’ proposals being approved for delivery.• Collaborated with cross-functional teams, conducted competitive analysis, and utilized Oracle CXC and Figma to create high-fidelity wireframes to enhance the Product Detailed Page on the B2B Website. Show less

- Created a marketing plan and designed branding guidelines to increase the ODEI department's identity among students. After 6 months, the number of followers on social media grew from 200 to around 4000. - Collaborated with event teams to design marketing materials aligned with event characteristics. - Worked with the web design team on researching and addressing user pain points by measuring user metrics, and conducting user interviews and competitive analysis.- Proposed design… Show more - Created a marketing plan and designed branding guidelines to increase the ODEI department's identity among students. After 6 months, the number of followers on social media grew from 200 to around 4000. - Collaborated with event teams to design marketing materials aligned with event characteristics. - Worked with the web design team on researching and addressing user pain points by measuring user metrics, and conducting user interviews and competitive analysis.- Proposed design solutions by evaluating website performance by creating a user experience journey map, conducting A/B testing, and usability testing with 16 participants. Show less

- Assisted Financial Aid advisor team in reviewing and organizing student applications.- Supported students in Financial Aid application process.

- Design marketing materials: logo, event banner, backdrop, flyer, standee ...- Created marketing plan for Earth-day event, including social media, event brief, video marketing and media communications.

- Worked with cross-functional team to conduct an Earth Day event program for 4000 participants- Collaborated with Sponsors and Vendors to plan and establish Recycle Game Contest for college students in 2 months.