Piper Wright Email & Phone Number

Neuilly Sur Seine, Ile De France, Fr

Neuilly Sur Seine, Ile De France, Fr

Leads marketing strategy for Fragrance category across all marketing channels, including media, social and sampling. Aligns with cross functional partners on cross channel fragrance strategy to drive client growth, traffic, and omnichannel sales. Owns marketing relationship with 32+ Fragrance brands and 15+ Merchandising partners; serves as point of contact for fragrance marketing across all internal teams.Develops media and content strategy for the category to evolve into new channels such as TikTok, connected and linear TV, and onsite display based on market trends and client insights. Partners with brands on go-to-market brand and product launch strategy, crafting 50+ full funnel launch and sustain strategies since 2021. Crafted 16+ robust brand-retailer P&Ls for 2023, identifying top product priorities and investments required to reach client and sales objectives.Strategically advised brands on how to win at Sephora based on client insights, including client messaging, sampling approach, social media strategy, Influencer marketing, and paid media activations driving to and with Sephora.Lead 28+ 360 marketing campaigns via Sephora’s owned and paid media channels for top brands in partnership with retail and dotcom merchandising, digital marketing, social, media, promo/loyalty, & analytics teams as a manager. Manages and mentors’ team of three brand marketers across the fragrance team.

Neuilly Sur Seine, Ile De France, Fr

Upon promotion role change to program management lead for Sephora’s social pillar, including social video programs, content across all social channels, Sephora Squad influencer program, and Sephora Favorites kits. Developed and implemented process for templatized social video programs (Sephora Squad, Vlogger, and IGTV) to accommodate creation of approx. 300 videos a year for YouTube and IGTV, increasing efficiencies for social marketing, content production, editorial and visual creative teams while working and shooting content remotely. Managed team of four Program Managers.

Neuilly Sur Seine, Ile De France, Fr

As a program manager, was the program management lead on Sephora’s branding pillar, including all Sephora brand campaigns, in-store and external branding, holiday campaign, collateral and packaging, diversity and inclusion initiatives, and in-store services. Also executed long-lead omnichannel campaigns across color and skincare/haircare pillars. Lead daily status meetings with SVP of Marketing, VP of Operations and VP of Creative to track milestones on high visibility brand campaigns; lead twice weekly meetings with CMO to consolidate creative and strategic decisions across branding pillar.Managed end-to-end omni-channel marketing programs across digital and retail channels (including events, in-store marketing, out of home media, print collateral, digital assets, video, and social), from building overarching schedules to managing day-to-day creative and production execution.

New York, Ny, Us

Managed four hero phone launches with budgets up to $2.5M for Samsung Electronics America, with deliverables including creative content for Android applications and live action production shoots.Coordinated and communicated status of projects with internal department leads (creative, technology, video motion graphics and account management), Samsung stakeholders, and external agencies across multiple countries.