Award-winning and accredited public relations executive with more than 20 years of experience establishing brand-building strategies that move target audiences into action. Creates compelling messaging for key segments and communication assets that engage brand ambassadors and entice new prospects into the fold. Develops robust strategic plans that fuel brand awareness and heighten credibility. Performs extensive research, PR ideation, establishes messaging platforms and audience segmentation. Creates broad-based tactical roadmaps with multifaceted outreach initiatives including creative content strategy, tailored earned media campaigns, influencer relations, stakeholder outreach, issues management and digital extensions. Ties desired outcomes with clear KPIs and custom measurement. Provides media relations, executive communications coaching, message workshops, editorial services, content marketing and strategic PR counsel on crisis communications, reputation management, CEO positioning and public affairs. Leverages communications channels that break through in our changing media environment including creative digital content design, third-party endorsements, influencer engagement, speaking opportunities, media tours, events and multimedia campaigns. Savvy at interacting with all levels of internal and external personnel, senior management and stakeholders. Maintains strong client partnerships by working closely and synergistically with all business units to achieve company-wide goals and sales growth.Decades of experience executing digital, print and broadcast media tours. Manages all aspects of executive positioning, pitch strategy, messaging, and briefings which has resulted in high-profile engagements and earned editorial coverage with the nation’s most influential outlets. Owner of Pipevyne, a strategic public relations consultancy specializing in strategic planning, brand transformation, message development, and media relations. Depth of industry experience in the nonprofit, consumer product and healthcare arenas. Expert communicator leading large, integrated national and global accounts. * Winner of the 2006 Public Relations Society of America Silver Anvil Award – Marketing Consumer Products Technology Category. The Silver Anvil is the nationally-established icon of best PR practices and is awarded annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.