Pippa Kent Email & Phone Number

Derby, Gb

United Kingdom

After 18 months away, Sennheiser bought me back into the fold in a central marketing role for the Unified Communications and Meetings portfolio - the biggest growing area of the business. In the first six months I have launched two new products in a completely new category for the business. The TeamConnect Bars are the company's first foray into all-in-one video conferencing market. I led the marketing team in final six months of launch ensuring all assets and information were… Show more After 18 months away, Sennheiser bought me back into the fold in a central marketing role for the Unified Communications and Meetings portfolio - the biggest growing area of the business. In the first six months I have launched two new products in a completely new category for the business. The TeamConnect Bars are the company's first foray into all-in-one video conferencing market. I led the marketing team in final six months of launch ensuring all assets and information were available and up to date and creating a new GTM campaign. Additionally, I undertook a full strategic review into both new and existing products, developing a new positioning and identity for one product that was underperforming, and ensuring that the newly launched products had a clear identity and messaging for launch. New campaigns are in development across the category for 2024 and more process to ensure correct support and engagement across the business ongoing. Show less

Sydney, Australia

Sennheiser is a family owned professional audio company specialising in solutions for live performance, recording, broadcast, education and corporate. As the first Marketing Manager for ANZ across all three professional divisions - Professional Audio, Business Communication and Neumann (a stand alone high end brand), I worked across all aspects of trade, brand, social and event marketing along with artist relationship management. I was part of the ANZ and APAC Sales and Marketing… Show more Sennheiser is a family owned professional audio company specialising in solutions for live performance, recording, broadcast, education and corporate. As the first Marketing Manager for ANZ across all three professional divisions - Professional Audio, Business Communication and Neumann (a stand alone high end brand), I worked across all aspects of trade, brand, social and event marketing along with artist relationship management. I was part of the ANZ and APAC Sales and Marketing leadership team, which developed annual strategic plans and managed end to end budgets. Additionally, I supported the wider business with integrating a new cultural programme into the ANZ business as well as leading the Social Committee. As the Marketing Manager I developed customer specific marketing programmes through a newly created Co-Operative Marketing Plan with key sales accounts for both the Sennheiser professional and Neumann brands that supported sales growth exceeding target each year. Additionally, multiple events for both product launches and developing customer relationships to grow sales were executed. For the Business Communications BU, I designed and delivered the trade show package for the annual Integrate trade show. This included creating a bespoke stand each year, along with supporting marketing materials and all logistical components for staff and equipment. Show less

Sydney, Australia

Archibald Williams is a boutique strategic creative advertising agency that develops TTL campaigns for a range of clients across media, finance and consumer goods. As Account Director for the News Corp team I ran Acquisition and Customer Value Management (CVM) campaigns for multiple masthead publications across metro Australia. One such campaign was the launch of the 2017 SuperCoach competition across both NRL and AFL football codes that drove the highest number of fantasy football… Show more Archibald Williams is a boutique strategic creative advertising agency that develops TTL campaigns for a range of clients across media, finance and consumer goods. As Account Director for the News Corp team I ran Acquisition and Customer Value Management (CVM) campaigns for multiple masthead publications across metro Australia. One such campaign was the launch of the 2017 SuperCoach competition across both NRL and AFL football codes that drove the highest number of fantasy football subscriptions. Additionally, I was part of the team who developed and launched Stellar Magazine (the largest reaching glossy in Australia), as well as creating the ongoing content marketing strategy. Acquisition campaigns typically cover press, digital, eDM and OOH, whilst CVM is a more straightforward DM / eDM approach. Brand and Content Marketing for Stellar Magazine was across press, digital, OOH, social, radio and TV. I manage the end-to-end creative process with the internal creative and design team as well as any developers or production teams as required, through to all levels of client and stakeholder management. The role also saw a number of strategic campaigns to increase annual subscriptions and drive ongoing awareness in the wider industry, including support to win two advertising awards at ADMA and PANPA in 2016. Show less

Sydney, Australia

Transfix was an experiential marketing agency focusing on physical form marketing through direct customer experiences, brand activation and digital immersion. The physical form is powerful in defining a brand and what it stands for and physical form marketing offers brands the opportunity to engage with consumers through direct interactions and results in multiple sensory brand engagement and higher brand impact. Worked with major Australian and International brands such as Bundaberg… Show more Transfix was an experiential marketing agency focusing on physical form marketing through direct customer experiences, brand activation and digital immersion. The physical form is powerful in defining a brand and what it stands for and physical form marketing offers brands the opportunity to engage with consumers through direct interactions and results in multiple sensory brand engagement and higher brand impact. Worked with major Australian and International brands such as Bundaberg Rum, Bulleit Bourbon, Dickel, Rosemount Wines, Peroni, Meadow Lea and most recently Canon to design, create and activate engaging, interactive consumer experiences using superior materials and bespoke digital ideation.Transfix created, build and executed premium, high quality and bespoke brand homes, brand activations, bars and sampling stations, permanent feature display units, duty free stands and display, category units and bespoke, specialised premiums.As Account Director I engaged with Business Partners to understand their brands, consumers and aims, bringing this to life with a skilled and highly experienced creative team. As a people manager I was responsible for an activation team of three on the road and an office based Account Manager. Additionally I managed multiple projects simultaneously working to tight deadlines.When the principal director moved overseas I took responsibility for the business on all levels; from a financial perspective being responsible for all revenue and profit targets and strategically through wider business / cross stakeholder engagement and developing a pipeline for new business. Show less

Sydney, Australia

Progressiva PR (boutique consumer PR agency): Supported the PR launch of a new on-line ethical marketplace, which included following up on media releases across the Australian media, writing multiple releases and defining the appropriate contacts to send, and analysing and presenting the success of the initial media launch.BlueChilli (Internet start-up incubator): Organised and developed a plan for a bi-monthly networking event, including arranging guest speakers and managing… Show more Progressiva PR (boutique consumer PR agency): Supported the PR launch of a new on-line ethical marketplace, which included following up on media releases across the Australian media, writing multiple releases and defining the appropriate contacts to send, and analysing and presenting the success of the initial media launch.BlueChilli (Internet start-up incubator): Organised and developed a plan for a bi-monthly networking event, including arranging guest speakers and managing social media channels for invitees. Wrote multiple PR pieces for the Australian technology community.Manly Sea Eagles (top rugby league sports team): Assisted the Corporate Partnerships and Ticketing teams at home games merchandising corporate areas, managing the VIP guest area and supervising junior mascots during and prior to the game. Show less

Burton-Upon-Trent, Staffordshire, Uk

• Responsible for all Molson Coors led and customer driven marketing activity across all brands for 6 major customers across circa 16,000 retail outlets, including 2 largest profit and volume retailers in the On-Premise sector. • Financial responsibility of £2.8 million customer trade promotion spend and multiple brand promotion budgets. • Customer marketing lead on multiple brand initiatives supporting brand repositioning and implementation of 2 NPD launches: included delivering… Show more • Responsible for all Molson Coors led and customer driven marketing activity across all brands for 6 major customers across circa 16,000 retail outlets, including 2 largest profit and volume retailers in the On-Premise sector. • Financial responsibility of £2.8 million customer trade promotion spend and multiple brand promotion budgets. • Customer marketing lead on multiple brand initiatives supporting brand repositioning and implementation of 2 NPD launches: included delivering customer / consumer focussed category based selling stories, designing specific customer launch plans and tailoring brand activity based on customer needs / insight analysis, evaluating and analysing numerous industry, customer and internal data sources such as Nielsen and BBPA.• Project lead for the businesses first on-line retail focussed rewards programme; generated and specified project scope including briefing and managing multiple agencies, defined implementation, launch and promotion plan, developing and producing internal and external engagement communications, delivering brand content / copy for the website and gaining marketing and sales leadership team buy in for budgets and scope against tough business objectives. • Sole marketing contact for the on-premise field sales team creating and delivering appropriate tools and support for all brand activity; included developing category based sell in materials for i-Pad, gathering customer and competitor insight information and development of appropriate, tailored, brand aligned consumer mechanics and retailer support programmes such as price promotion mechanics, retailer stocking incentives, standardised point of sale kits. • Organised sponsorship of multiple customer events including major national quiz competition and seasonal campaign tie-ins. • Aligned customers promotional campaigns into a single strategic operating plan, driven by brand ATL resulting in a clear, focussed and successfully executed through the line plan. Show less

Burton-Upon-Trent, Staffordshire, Uk

• Global lead for the dispense category delivering sustainable equipment and process savings of 31%, 17% higher than targeted, across all regions supporting the £35 million organisational profit target and cost reduction strategy.• Supported wider project and departmental teams with organisational design development, contract management and mentoring of Sourcing Executives with general development and technical skills.

Burton-Upon-Trent, Staffordshire, Uk

• Develop and implement marketing driven procurement strategy for the dispense category working alongside innovation and brand marketing to drive brand presence in the beer beverage on-trade sector.• Completed major contract review consolidating supply base bringing 8% annual savings, ensuring all direct managed suppliers had a clear operating contract.• Simplified operating procedures across internal teams and external supply chain.

Warwick Business School, Warwickshire, Uk

Distinctions in International Marketing and International Business. Other areas of study were: Marketing (General Strategy and Strategic Brand Management), Business Strategy, Accounting and Financial Management, Economics, Operations Management and Processes, Innovation Development, Human Resource Management, Organisational Behaviour, Statistics and Corporate Governance.My final thesis was on increasing brand awareness and managing brands in declining markets based on the UK beer industry.

Derby, Derbyshire, Uk

• Undertook all plant procurement across 2 sites for any major capital equipment and all packaging projects with an annual spend of £12 million and project spend of £8 million. Achieved all spend under budget and 20% higher savings than previous projects. • Successful 8 week marketing placement in Brussels, European Head Office analysing market trends and reviewing campaigns.• Project manager for equipment spare parts inventory internal project and European inventory and ordering… Show more • Undertook all plant procurement across 2 sites for any major capital equipment and all packaging projects with an annual spend of £12 million and project spend of £8 million. Achieved all spend under budget and 20% higher savings than previous projects. • Successful 8 week marketing placement in Brussels, European Head Office analysing market trends and reviewing campaigns.• Project manager for equipment spare parts inventory internal project and European inventory and ordering system redevelopment. Show less

Derby, Derbyshire, Uk

• European commodities buyer for a range of global and European models, responsible for €20 million global turnover across a range of local, regional and global projects. Managed supplier relationships through capability reviews, performance analysis and manufacturing processes development based on operational reporting and regular problem solving.

Derby, Derbyshire, Uk

• Created marketing communications and PR materials relating to NPD launches, product updates and press events. • Supported x 2 Account Managers with new pitch proposals. • Created and produced customer PR materials for a range of media publications across a wide client base.

Mba, General Business

Activities and Societies: Founding board member of Women of Warwick networking group. Distinctions in International Marketing.

Combined Honours, French And German

Activities and Societies: Member of the Ram Bar staff, Member of the Women's Rugby Football Union Team, Birks Hall Social Committee member.

Education record

Activities and Societies: Sport: Netball Captain, Hockey Team Full School and Junior School Prefect Paragon Trust: founding member.

Education record

GCSE's: English Language, English Literature, French, German, Geography, Music, Business Studies, Mathematics and Double Modular Science.