Pippa White Email & Phone Number

United States

• Work with clients on editorial/content strategy, development, and product launch -- including writing and editing, content design, market positioning, and industry consulting

• Manage content development throughout lifecycle including concept, text, design, and production
• Lead creative team, mentoring and directing, ensuring cohesive language and a unified voice
• Write product copy, sales copy, marketing copy
• Collaborate with cross-functional stakeholders to shape and refine content

• Manage end-to-end quality across editorial, design, and production for all products within portfolio.
• Build and set quality standards, and partner with all teams to enable and ensure these standards are met.
• Build the process and identify organizational needs to ensure top quality content is being published.

• Analyze market data and use it to drive content strategy for ~25 unique projects per quarter (~100/ year)
• Lead product team; manage 8 product managers shepherding products through every step of the content strategy, design, and production process
• Problem-solve, teach and train new product managers, create new processes and documentation
• Collaborate cross-departmentally to facilitate growth and change within the organization

Emeryville, CA

• Use data to analyze the marketplace and identify product opportunities for 16-20 projects/year
• Create a clear vision and execute on it; shepherd products through all stages of production from concept to market launch -- including making design & packaging decisions, developing and overseeing all content.
• Foster and maintain relationships with creators, brands, agents, packagers, licensors
• Recruit, contract, and manage freelancers
• Pitch ideas to internal teams, collaborate with various departments
• Adhere to strict deadlines and turn-around times

San Francisco, CA

• Acquire and develop products (10-15/year) in the categories of pop culture, humor, celebrity and brand-licenses, travel, trivia, sports, wellness, health, pets, women's issues, and more
• Generate product ideas and pitch them to product team
• Write all copy, including product copy, marketing copy, UX copy, and sales copy for each project
• Project manage: shepherd all projects through various stages of production simultaneously
• Recruit, contract, and work with freelancers
• Hire, train, and manage interns for the department

New York, NY

• Receive project submissions from top agents and licensors
• Acquire projects for publication: participate in auctions, draft offer letters, and bid on projects
• Edit and develop content: provide developmental, structural, and line edits to authors (categories included health, lifestyle, cooking, pop culture, humor, celebrity and brand/licensed content)
• Support 2 Executives in all aspects of production process

New York, NY

• Support 2 Executives in all aspects of production process

Bachelor Of Arts (B.A.)

Semester Abroad