A fast-growing, innovative B Corp veterinary start-up. Subscription-based, providing both in-person & virtual services via an app.As their first marketing hire, I’ve touched every aspect of marketing, shaped the product offering & helped the company rapidly scale from pre-Seed Round to beyond Series B.- Took a range of new products to market, including new subscription tiers, free trial product, service bundles & nine new physical locations. Most recent launches more than doubled their sales targets.- Developed long-term strategies to drive engagement & growth across the whole funnel, incl.: * Originated & iterated on our referral program, now responsible for 20% of acquisition. * Developed & implemented our CRM strategy, including all email marketing, automations, lifecycle & retention comms. Increased customer spend & reduced churn by utilising owned user data to achieve deep segmentation/personalisation, with open rates & CTRs 3x the industry average. * Established content marketing & SEO strategies, growing organic traffic over 120-fold within six months. Wrote/edited all blog articles & created educational guides, editorial & social content. * Managed numerous other channels, incl. direct mail, paid ads, SEM, influencer, partnerships & more.- Created language & tone of voice guidelines. Worked closely with cross-functional teams to define & optimise KSPs & brand taglines, crafting new copy across all customer touchpoints.- Conducted extensive A/B testing and CRO across paid ads, web top-of-funnel, app onboarding, email & other channels.- Team lead for data reporting & analysis, extracting meaningful insights to inform decision-making. Built an automated data function for the team, saving hours of manual work each week.- Key point of contact between marketing team & product, tech & data teams. Implemented a number of new processes to facilitate more efficient & collaborative cross-functional working.

Freelance growth and content marketing consultancy, for clients including BNY Mellon, Rockefeller University, Creode Inc. (a non-profit theatre company) and J9 Designs (a boutique jewellery store).

One of the world's top advertising agencies. Worked primarily on Toyota, St. George Bank (a division of Australia’s third-largest bank) and Procter & Gamble.- Project managed complex TTL Go-To-Market campaigns for several major Toyota, P&G and St. George Bank product launches and brand campaigns, including St. George's industry-first, app-based mortgage offering.- Lead product writer for a number of Toyota car launches, including brochures, emails, point-of-sale and other marketing content. Optimised communication of KSPs and conveyed complex information about safety and technology in a digestible and clear manner. Achievements include a sales increase of over 85% YOY following the Hybrid campaigns. - Collaborated with the Head of Design to create new brand guidelines and a new marketing playbook for Toyota following a brand shift, and acted as the ‘go-to’ brand guardian to ensure ongoing consistency.

A boutique advertising agency with a strong digital focus. Worked primarily on Thames Water, Royal Bank of Scotland and Natwest.- Delivered highly successful suites of web, video and social content for Royal Bank of Scotland and Natwest.- Conducted a total UX overhaul of the Thames Water website. Ran workshops with stakeholders, segmented content to suit diverse user personas and edited copy to make the user journey more streamlined and useful.- Played a key role in shaping and implementing new company processes across resourcing and project management, which led to a 15% increase in utilisation quarter-on-quarter and corresponding profit increases.

An international, independent PR and advertising agency, specialising in the property industry. Worked primarily on new product launches for Affinity Sutton, Knight Frank and Sotheby's International Realty.

The UK's largest ad agency. Internship with creative teams, following production of a TV spot.

One of the world's top book publishers. Assisted with a range of editorial tasks and proofreading in their education department.

A not-for-profit, residential language-immersion holiday camp. Taught English and French to children aged 11-18.