Piritta Van Der Beek Email & Phone Number

World class strategic planning, that’s what I’m aiming forI love bringing creativity and human centricity to strategy work. Successful commercial strategy requires both relevant data and dialogue around it - and also listening to peoples personal observations and thoughts. Engagement of employees (and customers) builds insights and ownership. Currently I'm inspired to rethink strategy processes. Companies need to respond to swift changes around them. Just doing faster the same as before isn't working. How to design an adaptive strategy process that is fed with almost real-time data, digested with dialogue and implemented through experiments and scaling up? I’m professional facilitator with 20 years of experience in organisational development. I’ve been facilitating innovation processes, strategic planning, change deployment, team development, and problem solving - in almost all industries. I started in 2001 by developing and using visual art based methods that helped groups deal with difficult topics together. Some years ago I wrote a handbook about creative problem solving methods (Fasilitointi luo uutta, AlmaTalent 2012) which is considered one of the key publications in the field of facilitation in Finland.To me good facilitation is about creating a process and structures that help people - connect with each other - create shared understanding- make data based decisions and - concretise outcomes that they all can commit to. Recently I’ve had projects about- creating a strategy in IT, SaaS, retail, travelling, consulting, and chemical industry- creating concepts for new services based on customer and market insights - crystallising commercial advantage after merging two corporations- developing organisational culture into competitive advantageI’ve been a board member in many organisations. This gives me interesting industry insights for example in wind energy, fashion retail, and the Dutch market.Constant learning is important for me and I value international networks. In 2020-2021 I took part in a training program by Hofstede Insights to learn how to align organisational culture and strategy. In 2022 I started diving into how to apply data and AI in business development. I’m grateful for everything I’m learning every week from my colleagues and our customers. There is still a lot to learn on my path towards becoming a world class master of strategic planning. Please connect with me, if you think we could have an interesting conversation :D
piritta.vanderbeek@futurice.com+358 400 664 889

Listed skills include Organizational Development, Workshop Facilitation, Change Management, Training, and 21 others.