Phil Irvine Email & Phone Number

Los Angeles, CA, US

Newport Beach, CA, US

Flavorhawk is the parent company of FeedMe, the first food recommendation platform that will match individual menu items at restaurants to a consumer's flavor preferences

New York, New York, US

Hired to build out and lead the eCommerce and Growth Marketing practice for the company. Inclusive but not limited to: P&L Management, Media Strategy and Execution, CRM, Customer Analytics, Customer Experience Optimization.For a leading wellness brand, currently manage a team with ownership over growth marketing, conversion rate optimization, creative.

The galaxy's finest THC-infused, non-alcoholic spiritOversee all eCommerce and Growth Operations for the DTC businessHelped launch national DTC presence including website, media plan, CRM, analytics and customer service activities

Los Angeles, CA, US

Hired as an Executive in Residence within this private equity firm that specializes in investing and managing growth of emerging eCommerce brands. Served as a brand leader for two portfolio companies, an industry leading beauty brand and a top apparel company. Entrusted with full P&L ownership within the Paid Media, Retention, eCommerce, SEO, and Creative.

Santa Monica, CA, US

Recruited to lead the Audience Intelligence practice, responsible for managing audience strategy, development, and activation to support over $700M in media spend for various clients. Scaled the team from three to eight employees within two years, expanding our scope of work from one client to five. ► Oversaw audience strategy and performance for a major.

Columbia, MD, US

Hired as a leader in the client strategy group at Merkle, a leading marketing agency that specializes in using data, technology, and analytics to help the world's best brands make their advertising more addressable, their experiences more personal, and develop long term, impactful relationships. AT&T► Pioneered the development of a centralized audience.

Marina Del Rey, California, US

Hired as an eCommerce, marketing and partnerships executive leading paid social, display and all direct-to-consumer marketing initiatives. The organization grew from $35M to $50M in revenue (42%) in these two years, with the channels I had direct ownership over scaling by 55%.► Facilitated partner and affiliate marketing efforts within a $10M budget.

El Segundo, CA, US

Hired to lead direct marketing activities for customers across Beachbody fitness programs, supplements, and subscription services. Developed and executed media plans to reach prospects and customers via social, search, display, and offline channels. Collaborated with online channel managers to create look-a-like models and messaging for new customer.

Dublin, Coolock, IE

Hired to direct all CRM activities for Allergan's Brilliant Distinction® program inclusive of facial aesthetic (Botox ® Cosmetic, Juvederm®, Voluma®) and skincare (SkinMedica ®, Latisse®) brands. This encompassed over 1M active users, driving over $950M in revenue.

Costa Mesa, CA, US

Selected as one of two MBAs to participate in 18 month accelerated leadership management program. Generated a business case to invest in sales resources to support for Experian’s state and local government business. Spearheaded a five-year strategic plan to guide growth from a $2M to $30M business in five yearsPromoted to a leadership role overseeing email.

New Brunswick, NJ, US

Managed Lifescan’s infrastructure systems for their $52 million JD Edwards EnterpriseOne implementation in 2005. Awarded J&J’s Global Standards of Leadership award for achieving exceptional business results and leadership behaviors.

Mba, Strategy/Real Estate

Bachelor’S Degree, Management Information Systems, General

High School