Phil Irvine

Phil Irvine Email and Phone Number

Fractional CMO | Growth Advisor @ PI Growth Advisors LLC
Los Angeles, CA, US
Phil Irvine's Location
Los Angeles Metropolitan Area, United States, United States
About Phil Irvine

I am a transformational marketing executive with over two decades of success driving direct to consumer and omni-channel brand growth in early stage up to $1B+ organizations. I have strong expertise in leveraging data and analytics to make informed business decisions as well as integrate cutting edge technologies in customer acquisition, retention, and digital experience design.I effortlessly balance brand and performance marketing objectives and possess a keen ability to leverage storytelling as a means strengthening a brand’s message to their audience. Passionate about customer-centric marketing, I have proven success overseeing operations and customer experience initiatives aimed at catalyzing the growth and innovation of eCommerce, retail, and streaming businesses. Podcast host, keynote speaker and thought leader. Recently named one of Business Insider's “42 Rising Stars in Adtech.”Notable Accomplishments:RPA: Successfully doubled the size of the team from four to eight direct reports and scaled the team’s scope of work from one to five clients. Served as the Vice Chair for RPA’s Policy and Action Committee, a group focused on evolving the agency’s culture to become more inclusive and collaborativeD. Luxury Brands: Served as an Executive in Residence and owned performance marketing, retention, SEO, and CRO for Beekman 1802, with a $5M budget, increasing gross sales by 20% in 2022. The Bouqs: Drove email and partnership marketing channels by 55% over two years, spearheading top line sales growth from $35M to $50M in the same timeframe

Phil Irvine's Current Company Details
PI Growth Advisors LLC

Pi Growth Advisors Llc

View
Fractional CMO | Growth Advisor
Los Angeles, CA, US
Phil Irvine Work Experience Details
  • Pi Growth Advisors Llc
    Fractional Cmo | Growth Advisor
    Pi Growth Advisors Llc
    Los Angeles, Ca, Us
    View
  • Flavorhawk
    Advisor | Fractional Head Of Marketing
    Flavorhawk Oct 2024 - Present
    Newport Beach, Ca, Us
    Flavorhawk is the parent company of FeedMe, the first food recommendation platform that will match individual menu items at restaurants to a consumer's flavor preferences
    View
  • Mojo
    Head Of Ecommerce And Growth Marketing
    Mojo Jun 2023 - Present
    New York, New York, Us
    Hired to build out and lead the eCommerce and Growth Marketing practice for the company. Inclusive but not limited to: P&L Management, Media Strategy and Execution, CRM, Customer Analytics, Customer Experience Optimization.For a leading wellness brand, currently manage a team with ownership over growth marketing, conversion rate optimization, creative strategy, and CRM strategy. In Q1 2024 the brand realized the following results YoY:- 38% overall growth, and 20% growth through it’s D2C channel - 5% increase in conversion rate, and a 50%+ decrease in bounce rates with a 30% increase in traffic- MOJO also led designs of new email programs related to Muse’s pre-purchase series, and abandoned cart emails, which has led to a 43% increase in revenue for automations Also serve as Acting Head of eCommerce for the following emerging non-Alcoholic Spirits brands- BARE (enjoybare.com)
    View
  • Mxxn
    Fractional Head Of Dtc
    Mxxn Mar 2023 - Present
    The galaxy's finest THC-infused, non-alcoholic spiritOversee all eCommerce and Growth Operations for the DTC businessHelped launch national DTC presence including website, media plan, CRM, analytics and customer service activities
    View
  • D.Luxury Brands
    Vp, Marketing & Ecommerce
    D.Luxury Brands Jul 2022 - Jan 2023
    Los Angeles, Ca, Us
    Hired as an Executive in Residence within this private equity firm that specializes in investing and managing growth of emerging eCommerce brands. Served as a brand leader for two portfolio companies, an industry leading beauty brand and a top apparel company. Entrusted with full P&L ownership within the Paid Media, Retention, eCommerce, SEO, and Creative Strategy organizations.► Beauty Brand: Oversaw a $5M performance media budget and integrated planning driving net sales growth of 15% YoY. Managed investment mix across Paid Search, Social, Display, Amazon, and CTV channels aligned to targeted promotions. Slashed CAC by 20% and CPA by 53% in Q3 2022 with flat spend and increased gross sales by 24% QoQ and 39% YoY. Spearheaded CRO and Web Optimization efforts, resulting in a 10% QoQ improvement in site conversion rates.► Apparel Company: Provided consulting on growth strategy across Loyalty, SEO, and Conversion Rate Optimization. Delivered a 3-year resource plan, elevating the eCommerce business from $30M to $100M in 3 years. Designed and delivered a new P&L template to track eCommerce business health and forecast for next 3 years.
    View
  • Rpa
    Vp, Audience Intelligence
    Rpa 2020 - 2022
    Santa Monica, Ca, Us
    Recruited to lead the Audience Intelligence practice, responsible for managing audience strategy, development, and activation to support over $700M in media spend for various clients. Scaled the team from three to eight employees within two years, expanding our scope of work from one client to five. ► Oversaw audience strategy and performance for a major auto client, supporting over $500M in yearly media spend across social, search, programmatic, digital direct, and addressable TV channels.► Led a team responsible for audience activation and insights to inform brand media, performance media, and creative planning for clients in automotive, quick service restaurants, home goods, and travel industries.► Leveraged multiple 1st, 2nd, and 3rd party data sources to develop audience profiles and inform media strategies.► Developed and represented the practice to the industry, playing a key role in securing multimillion-dollar media deals with major cruise and energy clients.► Conceptualized and implemented a new podcast for called “Clear the Air”, which launched in November 2021 and provided thought leadership around brand marketing.
    View
  • Merkle
    Director, Customer Strategy
    Merkle 2019 - 2020
    Columbia, Md, Us
    Hired as a leader in the client strategy group at Merkle, a leading marketing agency that specializes in using data, technology, and analytics to help the world's best brands make their advertising more addressable, their experiences more personal, and develop long term, impactful relationships. AT&T► Pioneered the development of a centralized audience framework, aimed at driving segment-based marketing experience design across outbound (direct mail, email, paid media), and inbound (eCommerce site, call center) channels.► Implemented an audience-centric approach to adjust budgeting process for a $500M channel marketing spend for 2020.► Conducted a comprehensive customer portfolio analysis, identifying market opportunities, and recommending investment, experience, and communication channels to grow defined customer segments.Sallie Mae► Generated a customer-centric operating model to support marketing technology investments to transform the organization.► Partnered with the client to develop use cases across all channels to illustrate optimal customer journeys for Sallie Mae products.Fox► Developed comprehensive roadmaps to evolve onboarding strategies for the Fox Nation and TV Anywhere apps, with a focus on enhancing customer centricity.► Implemented a strategic plan to seamlessly integrate Tubi acquisition into Fox's digital properties.
    View
  • The Bouqs Company
    Director, E-Commerce Marketing & Partnerships
    The Bouqs Company 2017 - 2019
    Marina Del Rey, California, Us
    Hired as an eCommerce, marketing and partnerships executive leading paid social, display and all direct-to-consumer marketing initiatives. The organization grew from $35M to $50M in revenue (42%) in these two years, with the channels I had direct ownership over scaling by 55%.► Facilitated partner and affiliate marketing efforts within a $10M budget, driving new customer acquisition within CAC targets.► Generated comprehensive lookalike campaigns across paid social and display channels to increase acquisition efforts.► Developed and executed a CRM roadmap across email, mobile, social channels, and onsite treatments with the goal of increasing revenue, LTV, and repeat purchase rates. Efforts led to a YOY increase in retention revenue of over 55% in 2018.► Spearheaded the onboarding of BounceX, optimizing visitor experiences and re-channeling strategies through targeted email capture modals, onsite banners, and onsite remarketing emails.► Managed personalized onsite experiences for current customers based on lifecycle status and customer preferences.
    View
  • Beachbody
    Senior Manager, Customer Growth Marketing
    Beachbody 2015 - 2017
    El Segundo, Ca, Us
    Hired to lead direct marketing activities for customers across Beachbody fitness programs, supplements, and subscription services. Developed and executed media plans to reach prospects and customers via social, search, display, and offline channels. Collaborated with online channel managers to create look-a-like models and messaging for new customer acquisition strategies.
    View
  • Allergan
    Manager, Customer Loyalty Marketing
    Allergan 2013 - 2015
    Dublin, Coolock, Ie
    Hired to direct all CRM activities for Allergan's Brilliant Distinction® program inclusive of facial aesthetic (Botox ® Cosmetic, Juvederm®, Voluma®) and skincare (SkinMedica ®, Latisse®) brands. This encompassed over 1M active users, driving over $950M in revenue.
    View
  • Experian Marketing Services
    Senior Manager & Strategy Program Manager- Client/Marketing/Credit Services, Decision Analytics
    Experian Marketing Services 2009 - 2013
    Costa Mesa, Ca, Us
    Selected as one of two MBAs to participate in 18 month accelerated leadership management program. Generated a business case to invest in sales resources to support for Experian’s state and local government business. Spearheaded a five-year strategic plan to guide growth from a $2M to $30M business in five yearsPromoted to a leadership role overseeing email and digital marketing activities for clients representing over $3M of revenue. Clients included Delta Air Lines, Le Chateau, Time Life, USAA, Tom Shoes, and AT&T. Led a team of ten direct reports responsible for supporting digital activities for each client.
    View
  • Johnson And Johnson
    Project Lead
    Johnson And Johnson 2002 - 2007
    New Brunswick, Nj, Us
    Managed Lifescan’s infrastructure systems for their $52 million JD Edwards EnterpriseOne implementation in 2005. Awarded J&J’s Global Standards of Leadership award for achieving exceptional business results and leadership behaviors.
    View

Phil Irvine Education Details

  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Strategy/Real Estate
  • University Of Notre Dame
    University Of Notre Dame
    General
  • Lake Forest High School
    Lake Forest High School
    High School

Frequently Asked Questions about Phil Irvine

What company does Phil Irvine work for?

Phil Irvine works for Pi Growth Advisors Llc

What is Phil Irvine's role at the current company?

Phil Irvine's current role is Fractional CMO | Growth Advisor.

What schools did Phil Irvine attend?

Phil Irvine attended Ucla Anderson School Of Management, University Of Notre Dame, Lake Forest High School.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.