Pavel Simonov Email & Phone Number

Moscow City, Ru

Skillbox Holding – the market leader in online vocational education (EdTech) in Eastern Europe.- As Marketing leader provided revenue growth by 7+ times within 4 years- Built strong brand recognition - Skillbox became #1 EdTech brand in unprompted brand recalls and #2 brand in general education segment (after Moscow State University). Received Golden Effie award for social project “Life after”- Formed strongest marketing team on the market - from 30 to 150+ employees. Operated marketing budgets over 2 billions RUB.- Launched full-cycle inhouse Performance Agency, covering all paid marketing channels: Yandex PPC (budgets over XX millions RUB), Google, Facebook, VK, Telegram (500+ integrations monthly), Youtube (budgets over XX millions RUB)- Brought an affiliate program to a revenue of 100+M RUB per month from scratch, with the share of direct partners exceeding 60%. Referral program for students - exceeding 6-7% of total revenue.- Launched marketing for the CIS business from scratch (KZ, BY, UZ, MD). Revenue growth over the year up to 15% of the total company revenue.- Skillbox was the first edtech company to launch federal TV in 2021 to achieve better brand recognition and share of voice. TV campaigns ROMI in 2022 and 2023 exceeded 60% through the introduction of spike analysis.- Built content marketing funnels and the largest industry media - the Skillbox Media, reaching 3M user-sessions per month- 3 years in row nominated as TOP100 Marketing Directors according to Kommersant.

Москва, Ru

Ivi.ru – largest Russian VOD service with 53+M monthly users.- Formed strong marketing team – from 10 to 35+ employees (Creative, Performance, Analytics, Mobile, CRM).- Built internal Performance team from scratch to replace external advertising agencies (SEM, remarketing, DSP traffic, mobile acquisition). Cut acquisition cost by 30%, х5 performance traffic growth with x2 ROMI growth. - Led number of brand-oriented ATL/BTL campaigns (OLV + Digital + TV), resulting +8 percentage points growth in spontaneous recognition, +5 TOM.- Reached PR OTS level higher 100M .- Established Creative department with own Video production studio.- Pushed migration to data driven infrastructure for marketing decisions – BHT and NPS surveys. Renewed brand strategy based on global U&A survey.

- Led key B2B projects of the company combining big-data and digital marketing (budget up to 4M USD)- Established team and back-office for digital marketing leadgeneration - Key partners communication (customer contract signed for 4M USD)

Moscow, Ru

Forward Media Group - publishing house with digital traffic over 30M visitors. - Responsible for P&L and top-level KPIs of digital products. - Provided Y2Y traffic growth from 25% to 60% by main projects.- Created new revenue streams - up to 20% growth in total revenue by implementing combination of Programmatic and RTB platforms.- Identified digital and product strategy for HELLO.ru, SPLETNIK.ru, buro247.ru, interior.ru.- Led 4 full-scale product redesigns within 7 months. Launched new media interior.ru from scratch (MAU 100K reached by 9 months).- Led digital communications for Buro24/7 international licensees in 9 countries. Launched new international licensees in Mexico.

Guangzhou, Guangdong, Cn

UCMobile (Alibaba Group) is a leading provider of mobile internet software and services.- Moscow office opening from scratch and building local team (15 employees). - Identifying market growth strategy. Responsible for P&L and communications with headquarters- Traffic optimization (CPI and CPA networks). Within 2 months connected major Russian mobile ad networks and doubled traffic with 15% price discount.- Launched co-branding projects with Skyscanner, Lamoda, Aliexpress (120K+ participants each).- Responsible for branding, PR activities and marketing strategy (several successful digital 1M+ reach campaigns)- For UC Browser - 270% Y2Y MAU growth. In September'15 becoming #1 alternative Android browser in Russia (according to LiveInternet.ru).

Imhonet.ru is the largest Russian personal recommendation based on collaborative filtering technologies with monthly audience over 12M users.- Identified product strategy. Provided MAU growth from 30K to 900K UDV by three years.- Led production teams (30 FTE): PM, web-design and UX, content, web-analytics, IT.- B2B sales support, B2B projects execution (third party recommender platform implementation). Signed B2B deal with Megafon (largest Russian cell operator).- Planed and executed context advertising campaigns with 100K UDV. I- Launched 3 mobile apps (iOS, Android) (700+K installations each iOS app)

Москва, Москва, Ru

Rambler - Russian TOP3 Web portal and largest in Russian Internet Media Holding.- Led team of Communication Projects: e-mail services (Rambler Mail, Rambler ID), mobile team, UGC projects (blogging service Rambler.Planeta, Photo hosting, Video hosting Rambler.Vision, toolbar Rambler.Assistant). Team of more than 40 employees- Redesigned Rambler.Mail, providing revenue growth by 50%- Launched new products: news aggregator Rambler.News news.rambler.ru, social graph aggregator friends.rambler.ru, Rambler IM.

Moscow, Moscow, Ru