Rob Salerno ✅ Email & Phone Number

New York, Ny, Us

★ Product-led growth Insurtech mobile app for Valuable Articles Insurance coverage for such luxury, High Net Worth collections as watches, jewelry, handbags, comics, memorabilia, classic cars, etc. Underwritten by Chubb and AMOD. ★ Crafted and executed a lead generation strategy resulting in 11,000 unique leads with a $23 CPL, yielding $3.2MM in total premium revenue. ★ Orchestrated the onboarding and management of an offshore Contact Center, reducing CAC by 20%.★ Account based Management ABM campaigns that successfully managed, integrated and retained over 150 Broker Agencies, driving an additional $1MM in premium revenue. ★ Led the development and launch of the 30 second WAX TV spot on OTT (Choozle) ★ Managed a team of two direct reports.

New York , Ny, Us

★ Growth Demand Generation omni-channel digital marketing at GuardianDirect.com (Direct to Consumer). SEO, Pay Per Click / PPC, ★ Top of Funnel Salesforce Marketing Cloud email marketing, A/B Testing, Affiliate Marketing, partnership digital strategy and lead generation for Dental Insurance, Life, Disability, Accident, Vision and Pet. Scrum/Agile methodologies.★ Managed one direct report.

Hartford, Ct, Us

★ Started as a Contractor; full time in Feb 2017★ Launched Top of the Funnel Demand Generation program for Prospects via Salesforce Marketing Cloud.★ Led the SEO efforts for TheHartford.com; launched AMP - Accelerated Mobile Pages on https://www.thehartford.com; reached #1 organic SEO rank for highly competitive keywords such as workers compensation insurance, general liability insurance and small business insurance.★ In 2019 for Small Commercial, delivered an increase of 67% in traffic (+48% above the goal) and an increase of 40% in Quote starts (+26% above goal).★ Executed SEO lift for Personal Lines including Auto Car Insurance, Home Insurance aka Homeowners Insurance, Umbrella and Renters Insurance.

Hartford, Connecticut, Us

★ Digital Marketing Contractor for AetnaMedicare.com responsible for the Digital Product agile launch of the Aetna Medicare RSVP Tool and Message by Market (MBM) projects during Medicare Annual Open Enrollment (AEP). Managed the projects end to end to completion and launch.

Stäfa, Ch

★ Sonova is a Hearing Aids medical device manufacturer of Phonak and Connect Hearing testing centers★ Managed 4 direct reports and Omni-Channel marketer who turned a $MM PPC budget for lead Demand Generation D2C Prospects into A/B tested landing pages, wrote PPC Ad Copy and executed digital strategies across Sonova North America brands such as HearingPlanet, Phonak/Lyric and Connect Hearing and increased conversion rates and lead capture to 7% for NonBrand search and lead to appointment to 12%★ A/B and Multi-Variate tested PPC, SEO and Social Media Landing Pages using Maxymiser to increase conversion and lowered cost per lead to under $30 and cost per appointment to under $300; ★ Launched Sonova’s first digital multi-cultural PPC project for HearingPlanet.com entry into the US Spanish market★ Developed audience segmentation, behavioral targeting and personalization strategy using the Adobe Experience Manager website – Phonak.com ★ Led the agile development rollout of AEM on Phonak.com ★ Led the email marketing, demand generation and marketing automation efforts for lead nurturing current Prospects through drip campaigns, autoresponders, Newsletters and appointment reminders using Adobe Campaign; lifted open rates, click-thru rates, and lowered unsubscribes through A/B subject line and body copy testing, content and call to action strategies★ Led the SEO content and measurement digital KPI dashboard using BrightEdge and lifted the conversion rate of lead generation from organic traffic for Phonak.com and HearingPlanet.comTools: Adobe Marketing Cloud, Adobe Campaign, Bright Edge, Maxymiser, JitterBit, Salesforce MS Dynamics CRM, Adobe Experience Manager AEM, Screaming Frog, ExactTarget, Pardot, LivePerson, BounceExchange, BoostMedia, Crazy Egg, PublishThis, Moz, Radian6, WhamMobile, Tableau, Google Tag Manager, Google Analytics, RocketFuel Conversant

Bloomfield, Ct, Us

★ Digital Marketing Leader for Cigna's Individual & Family Plans including MedSupp★ Instrumental in Cigna's IFP consumer targeting - On-Exchange and Off-Exchange leads★ Led Demand Generation execution and strategy for IFP and MedSupp★ Omni-channel strategy execution for Search Engine Marketing / PPC, SEO, Programmatic Display, Affiliate, Co-Reg, Multi-Variate Testing WebTrends Optimize, Web Analytics WebTrends OnPremise, Demand Generation, Google Analytics, etc.★ Brought Bright Edge to Cigna and WebTrends Optimize (A/B Testing)★ Delivered Keyword Research and Organic Search Strategy with conversion funnel KPI measurement for SEO★ Managed agency relationship with Mediative and Acquisio PPC Bid Management tool★ Managed Social Media direct to consumer platform and drove conversions from Social Media★ Delivered insurance leads from Affiliate and Co-Registration campaignsTools: WebTrends Streams, Web Trends Optimize, Conversion Tracker, Impact-X, Bright Edge, Acquisio PPC Bid Management, Radian6, Unica, Eloqua, TeaLeaf, EyeQuant, iPerceptions, SilverPop, Marketo, Hubspot, Magento, CoreMetrics, Crazy Egg, Moz, SEMRush, Majestic, Usertesting.com, Sprinklr, Sysomos, Radian6, Kissmetrics, Tealium, Quantcast, Commission Junction, Domo, ComScore, Ad Relevance, Google Tag Manager, Google Analytics, HeliosIQ, APT, OAR, Campaign Insights, Kentico, Wordstream, Kantar and floodlight.

Philadelphia, Pa, Us

★ On-boarded Omniture Test&Target to Comcast and Omniture Consulting★ Part of the team that brought Bright Edge SEO to Comcast★ Led Demand Generation execution and strategy for CIM★ Led the initial A/B and Multi-Variate tests of Comcast.net (now Xfinity.com) and Fancast (which later became XfinityTV)★ Led the SEO and PPC digital strategy for Comcast.netTools: Omniture Adobe Site Catalyst, Omniture Adobe Discover, Adobe Target, Bright Edge

Mba, Strategy

Ms, Mis

Bm, Music Business

Ba, History