Manager, Business Development
Sharebuilder Corp.
Seattle, Wa
Assisted in the strategic planning and launch of the ShareBuilder Small Business Unit and 401(k) product - Determined appropriate pricing structures, positioning, and product mix for small business segment - Developed a distribution plan outlining recommended marketing, partnership, and sales strategies - Built models to analyze cash flows based on lead generation, close rates, and sales mix assumptions - Recruited, hired, trained and managed inside sales team focused on penetrating small business marketDeveloped partnerships with companies and associations with existing penetration of the SMB channel - Negotiated performance-based agreements to drive large volumes of high-quality 401(k) leads - Signed partnerships with Costco, Pitney Bowes, HouseValues, Speakeasy, and The Company Corp. - Led effort to develop the capability to support RIA distribution