Miranda Page Email & Phone Number

London, England Metropolitan Area

Led public-facing campaigns to achieve War Child’s policy and fundraising goals; including targeted media coverage, reactive media, digital and social campaigns, influencer strategies, offline events, and the development of powerful creative communications products Led a strategy to position War Child as a leading, expert and influential voice on issues relating to children in conflict across earned media and owned channelsLiaised with multiple stakeholders to organise, oversee and attend high-profile press trips to war zones Pitched for and secured three-month media partnership with Evening Standard and Independent newspapers resulting in War Child’s first successful UK Aid Match with DfID and unprecedented web visits and donationsSourced a selection of specialist PR agencies to support on niche communications on War Child’s gaming and music fundraisingDeveloped and implemented a communications policy, brand and communications guidelines, brand and communications risk assessment, spokesperson training and high-profile engagement strategyDeveloped crisis communications strategy and ran regular training and crisis communications exercisesAchieved year on year growth of War Child’s cause and policy news coverage by more than 500%Organised high-level panel event in New York around the UNGA sourcing media attendance and managing the logistics and budget of the event including contributing to writing the policy report and briefing panellists including ministers and CEOs across public and private sector

Senior Account Director on the Media Relations team overseeing accounts with a focus on corporate social responsibility, third sector and healthcareClients include: Tesco Eat Happy Project, Neighbourhood Food Collection, Kellogg's Give a Child a Breakfast, Royal Pharmaceutical Society, Children with Cancer UK, Royal Voluntary Service and Sue Ryder

London, United Kingdom

Global toolkit creation, Unilever •In light of new product launches within the category researched global position of margarine and spreads in media•Recommended communications strategy for both short and long term activity•Led brain-storms and devised tactics to fit into a global strategy to launch new products•Ensured that the messaging, strategy and tactics could be amended and executed in each territory•Created communications toolkit for new product launch including guidelines of execution •Created templates and assets for global use e.g. Q&A, press release, photography brief, narrative, key messages•Created a crisis response toolkit and grid for global issues surrounding saturated fats.•Managed crisis response for when book ‘The Big Fat Surprise’ launched

London, United Kingdom

Won PR Week Awards Public Sector Campaign 2014Second in command of the communications team responsible for the ground-breaking success of NHS Change Day 2014, the frontline-led social movement, asking everyone who cares about the NHS to pledge one thing to help improve it. Due to the success of the communications activity; over 800,000 pledges have been registered – a marked increase from the 189,000 recorded in 2013. NHS Change Day was trending on Twitter on the day itself (3rd March) and achieved coverage across all key national and regional media, including BBC Breakfast and the Today Programme. Partnerships were brokered with more than 50 stakeholders•Initial creation of campaign identity and strategy, key messaging and supporting collateral•Creation of key pillars of deliverable activity to reach stakeholders, NHS staff, trade and consumer media•Initial identification of communications channels and stakeholders to reach NHS staff•Input into strategy, messaging and mechanics of social media delivery•Organisation and management of key media partnerships, plus sole organisation of national picture story•Creation of bespoke campaigns and partnerships with key stakeholders and trade publications – in each case ensuring the maximum benefit for and exposure of the campaign•Ongoing media and stakeholder relations, organising meetings and disseminating materials to drive awareness of the campaign•Excellent language skills required to ensure initial idea, created by clinicians and other front line NHS staff is effectively communicated in the ‘Change Day’ messaging•Excellent organisation required as there is no specific lead or client on the account, constant communication with disparate teams to ensure delivery of overall goals

London, United Kingdom

Clients: John Lewis, McArthurGlen, The Vineyard, Oxford Street Christmas Lights, Oxford Street VIPDay, John Lewis Tourism• Have delivered national and international campaigns with coverage values into the millions, trebled the coverage received by VIP day in 2011. • Conceived and launched the Chelsea Flower Show Tea for Peter Jones, their most successful catering endevour• Brokered three page article in Ultra Travel for restaurant The Vineyard• Devising campaign strategy for all clients, in response to specific commercial objectives• Head up the international press for John Lewis, including China and the Middle East• Brokered deals with ITN for video packages and ensure excellent broadcast coverage • Ensuring client satisfaction around specific campaign delivery, setting tangible targets• Managing teams to ensure delivery against plan• Setting budgets and ensuring campaigns are delivered within cost• Driving organic growth by conceiving and suggesting additional activity, new business secured with John Lewis, McArthurGlen and The Vineyard• Securing and managing relationships with media partners, other PR agencies, digital agencies and celebrity management

Heading up the lifestyle team. I conceive and plan the overall strategy and then oversee and implement the logistics of the campaigns.Also involved in writing and attending new business pitches

Master'S Degree, International Security And Global Governance

Bsc, Geography

Education record

Education record