Sarah Gao Email & Phone Number

Los Angeles, CA, US

Pasadena, California, United States

Pasadena, California, United States

Los Angeles, California, United States

Mediahub’s Rising Talent Mentorship Program was designed to create access to the media industry for members of historically marginalized and/or underrepresented groups. Mentees are given the opportunity to learn about different departments and roles at a media agency with weekly meetings and access to self-service training sessions.

Los Angeles Metropolitan Area

Austin, Texas, United States

Chicago, Illinois, United States

Shanghai, China

• Implemented policy research of local government and central government on college student employment, analyzed employment data and drafted the report Strategies to Facilitate Students in Jointly Run Institutions to.
• Coordinated with external employers, recruitment agencies and job markets for job listings on Handshake, NYU’s student info system
• Facilitated campus events, training sessions, seminars and workshops to elevate students’ self-promotion literacy in job interviews, resume writing, and even personal statement structuring in graduate school applications
• Performed online career-related content push via WeChat, microblogs and emails, and offline campaigns via posters and on-site events

Shanghai, China

• Researched brand story for ‘SkinCeuticals’ and analyzed consumer thinking journey for ‘Tunemakers’
• Participated in ‘Shiseido’ CNY campaign creative proposal session; connected with 28 potential suppliers for Shiseido’s gift with purchase
• Analyzed ‘Tissot’s’ competitor ad inputs and media assets; collected competitor’s past years key visuals, TV commercials and campaigns
• Brainstormed ‘Pond’s’ brand proposition; discussed brand concept and POV with strategists,

Urbana-Champaign, Illinois Area

• Assisted the Instruction Media Resource team in developing educational media content
• Coordinated with the producer with video shooting and studio equipment set up; helped with on-campus event filming
• Supported with video editing and copyright issue with faculty teaching materials

Shanghai, China

• Conducted research on consumer insight and industry trends for ‘Costco'; analyzed data into weekly/monthly report, KOL selection
• Brainstormed campaign ideas and managed Instagram and Facebook accounts
• Initiated the video campaign “7 Questions with Brandigo”, proposed, filmed, and edited the series; gained brand awareness on LinkedIn
• Researched and collected over 300 potential B2B clients on LinkedIn

• Initiated and organized the “Music Nurtures Dream” Charitable Solo Concert and helped dependent children with incarcerated parents
• Fundraised $10,000 from selling tickets and donated to the local nonprofit called the Grass Foundation
• Published and the first music album under the name Sarah Gao and auctioned for $2,000

Shanghai, China

• Brainstormed campaign ideas and key insights; identified product and brand proposition along with the brand role
• Conducted primary market research, collected consumer's opinions on digital platforms, and identified target audience persona

Master Of Science - Ms, Digital Social Media

Bachelor'S Degree, Advertising