Product lead of the user platform which creates the platforms bring all user data together at Canva to help other product and engineering teams to grow revenue and users.

- Managing 2 teams at canva.com and the authenticating experience.- Increased active users by x%.- Help 55 million users each month to have a better authenticating experience through sign up or login.- Focus on the authentication experience (sign up, login) to increase active users.- Help users to have a good first experience when joining Canva.com.- Help users to create designs without signing up and authenticate in the right moment.

- Grew presentation users by x%.- Help to unlock a 500 million people market of presentations users.- Help to identify meaningful metrics and rally engineers to focus on them.- Help to drive experimentation efforts from ideation to execution and support the team.- Champion data-informed decision-making for the team.

- Creating cool maps.- Helped to rebranded and iterated the product from yourownmaps.com to craftoak.com.- Helped to increase operating margin from 40% to 65% within 60 days through improving infrastructure.- Increased profit margin from 10% to 25% within 90 days via upgrading payment system.- Product managed all growth experiments and feature developments with global contractors.- Drive revenue from USD0-1M within 1 year.

Product growth stuff

- Lead automated acquisition initiatives through in product education.- Drove incremental activity through product updates, directing engineering, design and data scientists.- Set up of experimental design for product changes.- Worked on defining requirements and specifications for new products on Facebook including Jobs, Offers, Marketplace Rentals and Cars, and Events to help increase product adoption of new monetizable features to Facebook.- Identified and specified improvements to improve monetization potential of existing products.

- Communicated data through tableau, R and Python for example through scaled educational product experiences.- Identified and shaped strategy for Pages tips for 60M users on Facebook, and used machine learning models to segmented across life cycles.- Designed a system that helped to deliver in highest integrity multiple product tips to help admins be more successful with their business on Facebook- Product and project managed through the creation of a new in-product communication channel for Page owners enabling businesses owners to becomemore successful with their Facebook Page. To date hundreds of millions of business pages have been touched via this channel.

- Helped to improve machine learning models through enforcing policies- Worked with sales teams in the Northern Europe, Central Europe and MENA region and provided training around Page policies.- Moderated internal groups and collected feedback for pages product teams.

Automatization of workflow and development of a company intern dashboard checking profitability of store promotions.Analyzed 33000 products daily and helped senior account managers to be on track with sales targets.

Automated monthly reporting for marketing KPIs via standardizing reporting table. Fully integrated Google Analytics company’s website presence increasing ROI of online efforts.

Developed risk model showing on the effects on cost cutting on Australia’s financial service industry.Created regression model being used by KPMG in Australia to evaluate financial health of major banks and contributed to whitepaper with findings.

Assisted CFO in daily tasks, and finding and implementing new strategies.Prepared presentations for board meetings and did analysis to understand efficiency of CRM channels.Supported accounting team with onboarding of new clients to gather insights to impact strategy.Identified opportunities to increase conversion rates via cutting steps of selling process. Helped CFO to identify opportunities decisions for iterating business model, and improve cash flow management processes.

Supported junior and senior consultants via conducting research about multinational companies (BMW, Deutsche Bank, Audi) and their brand presence.General support of projects for major banking and insurance service providers listed on DAX and ATX stock markets via helping to conduct analysis for understanding opportunities of standardizing brand presence.Partnership for thesis to analyze the impact of social media on brand equity.