Multichannel design lead for a global agribusiness accounting services company's robust internal communications.

• Brand design and art direction for a Fortune 10 healthcare corporation’s Health Systems division.• Designed digital and print collateral for B2B customer acquisition, onboarding, and education in collaboration with leadership, sales, marketing, copywriters, and external agencies. • Art directed and created presentation decks, flyers, brochures, PDF forms, educational guides, email marketing, Sitecore and Ceros website landing pages, animated web banner ads, photography, video, motion graphics, iconography, and illustrations.• Contributed to enterprise-wide rebranding in collaboration with a multinational brand consultancy, initiating workstreams of brand iconography and brand education/compliance.• Art directed and edited a photo and video shoot to market a technology product and service to hospital systems.• Only creative team member given Salesforce Marketing Cloud training and access — designed B2B email marketing campaigns and created internally distributed emails inclusive of design, copywriting/copy editing, and HTML/CSS.

• Made napkin sketches reality for healthcare, technology, hospitality, apparel, AEC, interior design, real estate (commercial and residential), and institutional clients for over 19 years. • Ideated campaigns and branding to create virtually every type of print and digital collateral including websites, email marketing, social media, video, photography, motion graphics, logos, identity systems, brand standards, illustrations, direct mail, brochures, catalogs, print ads, presentations, infographics, environmental graphic installations, and signage.• Designed, developed, and/or maintained responsive websites and email marketing campaigns using WordPress, Drupal, Joomla, Ceros, Salesforce Marketing Cloud, Figma, and HTML/CSS using UX/UI best practices for design and accessibility.• Project managed every aspect of digital, print, and fabrication workflows including budgeting, vendor coordination, design, prepress, and production to deliver on-time, on-budget results.

• Directed virtually all marketing communications from the company’s inception to establish and build a startup luxury fashion brand with the eponymous owner/creative director. • Immediately and dramatically advanced my responsibilities to become the in-house marketing communications agency for the brand and other brands for whom we consulted, including JC Penney and PGA Tour Apparel. • Project managed, art directed, and created website, photography, identity system, press kit, lookbooks, and print advertising.• Created direct mail collateral for retail partners (e.g., Saks Fifth Avenue, Stanley Korshak).• Created collateral that garnered extensive accolades and organic PR leading to exemplary sells and press coverage.• Oversaw and art directed $4M budget print ad campaign including media buy for U.S. and international fashion magazines W, Elle, InStyle, Bazaar, Vogue Italia, etc.