Use a combination of design thinking, entrepreneurship and traditional business strategy methods to solve client challenges, particularly in the areas of digital products and branding. My responsibilities include framing and solving problems with clients and team members using empathy, creative exploration, and synthesis of research and testing. Analyzing the customer and the context, qualitatively and quantitatively. Activities and deliverables include: Create and implement solutions, success criteria, KPIs, and project vision.Frame the insights of user research (personas, archetypes, customer journey maps, mental models, touchpoint analysis, etc.) and be the connective facilitator between business and customers, creating alignment and delivering results that meet the needs of both. Facilitate collaborative workshops with clients, conduct team idea sessions, opportunity development with sales teams, managing multidisciplinary teams made up of a wide variety of creative and analytic professionals.Make sure the business strategy, brand experience, and customers needs are represented in the end solution.Supporting the Tallwave business development team in sales efforts as a subject matter expert and in the creation of supporting materials and presentations.

Responsible for growing and leading a team of product and brand designers. Responsible for collaborating with clients and their customers to define the right goals and expectations for a successful outcome. This includes conducting interviews, facilitating workshops as well as creative exploration, prototyping, final asset creation and adapting/refining based on testing results. Activities and deliverables include: Brand identity artifacts like logos, brand standards, sales assets, trade show experiences and marketing/e-commerce websites. Product artifacts like user flows, site maps, information architecture, low to hi-fidelity wireframes and sketches, low to hi-fidelity mock-ups, prototypes, UI Kits and digital style guidesResponsible for the overall delivery of projects against scope, budget, schedule & customer expectations as well as team profitability and utilization. Supporting the Tallwave business development team in sales efforts as a subject matter expert and in the creation of supporting materials and presentations.

Responsible for guiding visual design and branding on all projects and for the overall quality of work produced. Activities and deliverables include: Translate marketing objectives into clear creative strategies and manage the creative process from concept to completion. Marketing/e-commerce website artifacts like low to hi-fidelity sketches, low to hi-fidelity mock-ups, UI Kits, and digital style guides.Integrate creative team and it's solutions with multidisciplinary project teams - particularly user experience, research, and testingResponsible for the overall delivery of projects against visual design scope, budget, schedule & customer expectations as well as team profitability and utilization. Supporting the business development team in sales efforts as a subject matter expert and in the creation of supporting materials and presentations.(Transitioned to Tallwave, a sister company to Ethology)

Responsible for creative direction, design, content, project and team management as well as communication to executive teams. Lead a team of 6 to create and manage the web experience, social media support and email marketing for all FMIC brands. Redesigned and relaunched Fender.com to it’s highest traffic presence to date, including over 2000 parts and instruments for sale direct to consumers online for the first time and a deeper focus on lifestyle and player education.

Co-Founded a full-service digital agency providing web, interactive, e-Commerce, CMS, interactive kiosk, e-learning, mobile, search, email marketing, video, and 3D. Merged agency (Pixelwrangler Media) with Provis Media Group in 2009