In the evolving India story, inequality has grown. And so have aspirations of the huge 50% plus population of age <30 years.Am fascinated by the larger changes taking place, in the social fabric. Been interacting with Indian consumers since 1987, delighted - and horrified too - to have witnessed their transformation. Quipper Research - started by Pia and me - is the go-to destination for a wide set of vibrant brands - all those seeking to make a mark in the Indian, and increasingly, international marketplace... a global roster of blue-chip clients.Thesis in Sociology was awarded a PhD from IIT Bombay. An apt time to be at the crest of new dialogues between the corporate world and the corridors of academia. Our workshops - at management schools and in the corporate world by teams seeking to better understand consumer behavior - seem to be quite popular.