Xender is the world’s leading file-transfer Mobile App for Android/iOS phones. With a global base of almost a billion users, it has 120 million monthly active users (11 million DAU) in India alone.• Lead India operations with complete P&L responsibility focused on Xender App operations and other business verticals.• Played instrumental role in user acquisition strategy (online + offline) and its implementation in India. Grown gross revenue and user acquisition by more than 10X.• Attained and nurtured Xender’s partnership with most smartphone brands in India for pre-embed and other initiatives.• Lead brand building through PR and digital marketing and acquire mass traction.• Brought about tie-up with top media and internet companies to create revenue streams.• Initiated and established partnerships with all the top Bollywood and Hollywood movie & music companies for procuring copyrighted contents for Xender’s OTT business.• Help build Blockchain ecosystem and relationship with top Crypto Currency Exchanges in India for Xender’s crypto coin.

Set up Splash Telecom as a consulting firm with strategic focus on consumer durables. Setting up operations and delivering a successful business in India.• Marketing & PR – Strategic consulting to various upcoming Indian mobile & consumer-durable brands in terms of innovative & affordable brand building, marketing, advertising, media-buying and PR -- conventional methods as well as digital marketing techniques.• Market Entry Strategy – Worked with several Chinese mobile handset manufacturers towards formulating the India entry strategy.• Strategy Execution – Played a 360 degree advisory role towards establishing business effectively.o Identifying India-specific needs aimed towards introducing timely products customized for the market in terms of features and pricing.o Creating the operating infrastructure and leading all major tie-ups and structuring of transactions with telecom operators and other mobile handset brands for OEM business.o Supporting the upcoming mobile handset brands in India by advising them on marketing and distribution; and providing them appropriate products for their target markets.• E-commerce Initiative – Formulated tie-ups with most of the prominent e-commerce portals in India and facilitating generation of online sales.• Brand Creation – Launched a new brand ‘ZINGLIFE’ with a range of android tablets at a time when the concept was fairly new in the Indian market. o The key to fame for Zinglife was the tactical decision of launching the first 10 inch tab in India at a time when the demand was restricted to 7 inch tabs. Also amongst the first brands to introduce world-class 3G tablets in India.o Introduced a white-label business with corporates by co-branding the tabs.o Built and steered a high-performance team towards developing a country-wide distribution and after-sales network. Overall network of 24 regional distributors catering to pan-India wholesalers and retailers under the umbrella of a prominent national distributor.

Haier Group of China is one of the world’s largest manufacturers of white goods, including mobile handsets and accessories. Haier Mobile is the telecommunication arm of the group.• Brand Strategy – One of the key persons instrumental in defining strategy and launching Haier Mobile handsets in India. Have also been involved in developing new markets like Bangladesh & Malaysia.• Marcom Head – Headed the branding / marketing department, responsible for all corporate communication activities like positioning, advertising, promotions, events and public relations. • Sales Management – Facilitated sales team towards establishing a country-wide distribution network. Had been a significant part of an unprecedented growth graph with national sales touching $100 million in the very first year of operations. Was instrumental in Haier being one of the very first brands in India to initiate online selling through ecommerce portals.• Key Account Management – Initiated dialogue and formulated strategic tie-ups with major telecom operators, national-level distributors and retail chains in the country. Was the key account head for two major telcos – Tata Telecommunication and Airtel.• Product Management – Played an influential role in defining product road-map and pricing strategies.

At that time, Daewoo was amongst the top-20 MNCs of the world involved in several infrastructure and heavy engineering projects in India. Starting career with Daewoo as an Assistant Manager, progressed over seven levels to General Manager. Had an excellent track record of achieving results through proactively managing policy / advocacy challenges and developing inter-personal relations with key decision-makers.• Corporate Communication – Headed the division and was responsible for managing all branding and public relation activities.• New Project Development – Key member of the team for identification, strategy formulation and execution of projects in Power and Infrastructure sectors.• Partner Management – Establishing and maintaining partnerships with various external stakeholders to support business effectively -- including business/technology partners, consultants and media.• Key Liaison – Developing and maintaining relationships with various government ministries and departments, both at regional as well as central level, for regulatory approvals. For a certain period, posted at Bhopal, was the state incharge for Madhya Pradesh involved in the implementation of a mega power project there.