Designed, revamped and handled the complete design from 0>1, overseeing end-to-end productdevelopment.Interviewed developers, and stakeholders, and analyzed over 200 user sessions, extracting insights tooptimize UX, directly improving user behaviour.With the V2 release, we achieved a 14% increase in pageviews (11.7k), 20% rise in sessions (5.48k),18% increase in visitors, and a 6% decrease in session duration within 2 months, while maintaining asteady bounce rate of 20%.Conducted A/B testing on multiple landing page copies to identify the most engaging version, improving user interaction based on data insights.Led design quality control by overseeing developers and improving the UX of web and mobile,increasing conversions.Managed marketing content and social media, growing our followers to 5.3k+ within 10 months.

Revamped existing template decks to align with the newly visualized brand design, resulting in a 25% increase in employee engagement and knowledge retention as measured through post-training assessments.Collaborated with senior designers to create customized training materials for the interactive Figma exercises, resulting in a 50% increase in knowledge retention among participants.Analyzed and evaluated user experiences of Linear, Google Lens, and Pinduoduo through detailed UX teardowns, resulting in actionable recommendations that enhanced user engagement, reduced bounce rates, and increased retention rates by 30%Conducted DLS benchmarking for Google Pay, identifying the number of components used and checking redundancy.

Conducted user and stakeholder interviews, gathering feedback to drive design decisions, resulting in 800+ user visits within 2 months.Built a thriving community of over 1.5k members on Discord within 3 months, fostering active engagement and strong connections among users.Implemented design system best practices, reducing development time by 20% and ensuring a consistent UI, enhancing the overall user experience and feel of the website.Designed wireframe and visual design, aligning with brand guidelines and collaborating closely with engineering teams and stakeholders.Implemented analytics tracking to gather insights into user behaviour and preferences. Based on the insight improved the UX of social links, leading to a 40% increase in feature utilization.