Piyush Pratap Singh Email & Phone Number

Madison, WI, US

Madison, Wisconsin, United States

• Leading global product strategy for value segment portfolio including product engineering, manufacturing, configuration, pricing, commercialization, setting goals, targets and revenues for radiotherapy platform.
• Define and review global guidance for regional commercial, marketing, application and service team. Lead various product development roadmap projects to ensure creation of + $ 100 Million per annum revenue stream.
• Present the budget and roadmap for ongoing and future progress within the assigned portfolio to the Accuray’s Executive Leadership Team, CXO and the Board. Identify investment, diversification and partnership needs to.
• Define product features and service offerings throughout the product lifecycle. Meet financial expectations; create customer-facing financial and operating modeling tools to outpace competition and achieve double digit.
• Manage product features, service offering and pricing strategy for the Joint Venture in China. Review business with regional team and device a long-term roadmap for future business in China.
• Perform periodic/quarterly assessment of product performance across the globe. Review Extended and Regional team strategy for market penetration; provide guidance to outpace market needs.

Gurgaon, Haryana, India

• Head of Marketing & Business Development for the entire product portfolio. Meet sales & revenue target for the entire region along with the commercial team of respective regions.
• Account Marketing: Define strategy for product positioning - clinical pitch, operational efficiency, financial viability (ROI), CXO engagement, configuration, pricing, project implementation & public tenders.
• Spearhead Regional Marketing: Product Marketing, Market Analysis, Country specific competitive & economic landscape, Team training, Events/ Trade Shows/Site marketing & various regional PR campaigns.
• Additional Responsibility: Local Regulatory, Radiation Protection, Regional Health Economics & partnership management.

Gurgaon, Haryana, India

• Head Business Development & Marketing for South Asia, Middle East, Turkey & Africa for the entire product portfolio - CyberKnife®, TomoTherapy®, Radixact®, iDMS™ Data Management system, Precision™ Treatment Planning.
• Account Management: Define strategy for product positioning - clinical segmentation, operational efficiency, financial viability & government tenders. Infrastructure, Healthcare IT, PACS/HIS/EMR integration with.
• Training & Education: spearhead Internal team and Distributor training - Analyse gaps; knowledge sharing; team building activities; competitive landscape including workflow, new introductions, configuration, pricing.
• Digital marketing & targeted campaigns: SEO; Facebook/Google Advertisement; Creatives for B-B/C marketing for clinicians, hospital, cancer patients, patient societies/ NGOs; Success story promotion of sites including.
• Print & Electronic Media Management: decisive management of content, artwork and creatives for Press Relations, magazine, newspaper & souvenir, television, radio, theatres advertisement for Accuray and/or cobranded in.
• Marketing Events: Budgeting, Objectives, communication, branding, product focus, lead capturing and follow-up at various regional & international Oncology congresses/ events. Organising User Meetings and Site marketing.

Gurgaon, Haryana, India

• Supervise business unit for Neurosciences & Software product portfolio of Elekta for the South Asian region
• Business unit development by Key account management, Relationship management and targeting realistic business opportunities.
• Budgetary justification of product line including Financial (return on investment etc.), Operational (manpower etc.) & Clinical (needs aligned to the product).
• Partnership Management with Large Radiation Oncology chains & Government/ private Institutions to build a program for cohesive and collective growth.
• Liaise with internal global experts on local regulatory, compliance implementation, legal, product costing & training for the customer, distributor, sales and application team for the assigned portfolio.
• Negotiate sales contract & terms – In-line with business objectives & profitability.

Gurgaon, Haryana, India

• Promoted to handle the Business Development and Sales for the entire product portfolio of Brainlab within India, Nepal, Bhutan, Srilanka & Myanmar
• Pre-sales activities that includes customer profiling, sales force updation and product knowledge proliferation
• Responsible for all the customer segments i.e. Small Hospitals, Large Private Institutes and Large Government Research based Institutes
• Key Account Management - Worked closely with Clinical, Technical and Marketing departments in designing sales programs, clinical proposals & hospital targeting
• Partnership Management: Work Closely to Various Key Organizations with complimentary portfolios to provide seamless integration and for providing the most optimal technological and clinical solutions to the customers.
• Government Sales – Responsible right from requirement generation, customer education, specification generation to participation in techno-commercial bids from very large to small government purchases

Gurgaon, Haryana, India

• Market analysis: Continuously monitor and analyze the regional market; Provide market feedback to Product Managers (HQ, Munich, Germany) on regular basis and incorporate findings into regional marketing plan
• Regional marketing plan: Develop product specific parts of regional marketing plan, including detailed budgets and actions plans
• Marketing campaigns / Product launches: Design and execute campaigns in the region; ensure marketing activities are designed as comprehensive campaigns aligned with Organizational goals and objectives
• Marketing Events/ Tradeshows: Work with Sales to develop event concepts, using the exhibition briefing & brand guidelines; contribute to external pre- and post-event marketing (such as launch press release, Technology.
• Training: Sales Team, Distributors, Customers - Identify sales training needs, coordinates and implements sales training programs in the region
• Local Reference site Development: Work with the Clinical Applications department to develop new reference sites, β-sites, and clinical cooperation sites. Develop and implement reference site programs and ensure that it.

Gurgaon, Haryana, India

• Developing business plans/ market strategies for every individual product within the assigned Trauma portfolio in India, Nepal, Bhutan & Bangladesh
• Ensure fastest time to the market for the new products
• Execute product launch for new products in the Trauma portfolio
• Gather market intelligence about competitors and other supplementing products and developing business actions to counter the same
• Liaise with Synthes Asia Pacific and other global offices with regard to Product Development & market penetration, Organizing large scale Educational events in co-ordination with Association for the Study of Internal.
• Support the sales team to develop better sales strategies to achieve the defined sales target

Gurgaon, Haryana, India

• Handling Regional Marketing for Nutritional supplements and Baby food. Organizing Promotional Activities and Developing Business relationship with Customers
• Looking after campaigns at Institutions (Hospitals, Retail Chains, Modern Trade) - Getting product specification approved and monitor the periodic consumption of the SKUs

B Pharm, Medical

Pre College, All