Piyush Pratap Singh Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin, United States

• Leading global product strategy for value segment portfolio including product engineering, manufacturing, configuration, pricing, commercialization, setting goals, targets and revenues for radiotherapy platform worldwide. • Define and review global guidance for regional commercial, marketing, application and service team. Lead various product development roadmap projects to ensure creation of + $ 100 Million per annum revenue stream.• Present the budget and roadmap for ongoing and future progress within the assigned portfolio to the Accuray’s Executive Leadership Team, CXO and the Board. Identify investment, diversification and partnership needs to expand and grow business for Accuray and its shareholders.• Define product features and service offerings throughout the product lifecycle. Meet financial expectations; create customer-facing financial and operating modeling tools to outpace competition and achieve double digit growth in installed base, global revenue and profitability.• Manage product features, service offering and pricing strategy for the Joint Venture in China. Review business with regional team and device a long-term roadmap for future business in China. • Perform periodic/quarterly assessment of product performance across the globe. Review Extended and Regional team strategy for market penetration; provide guidance to outpace market needs.• Lead delivery of key financial metrics as per annual operating plan (AOP); effectively manage budget, investment, resource, and timelines for the segment and execute a 3-year gross margin improvement plan.• Select and support beta and/or pilot programs at key medical centers/ hospitals worldwide.• Define customer training including doctors, medical physicists and technologists. Set legal and regulatory guidelines for channel partners and distributors on the pre-requisite requirements to install, service and provide customer training in their respective countries and region.

Gurgaon, Haryana, India

• Head of Marketing & Business Development for the entire product portfolio. Meet sales & revenue target for the entire region along with the commercial team of respective regions.• Account Marketing: Define strategy for product positioning - clinical pitch, operational efficiency, financial viability (ROI), CXO engagement, configuration, pricing, project implementation & public tenders.• Spearhead Regional Marketing: Product Marketing, Market Analysis, Country specific competitive & economic landscape, Team training, Events/ Trade Shows/Site marketing & various regional PR campaigns.• Additional Responsibility: Local Regulatory, Radiation Protection, Regional Health Economics & partnership management.

Gurgaon, Haryana, India

• Head Business Development & Marketing for South Asia, Middle East, Turkey & Africa for the entire product portfolio - CyberKnife®, TomoTherapy®, Radixact®, iDMS™ Data Management system, Precision™ Treatment Planning system. Meet sales & revenue target.• Account Management: Define strategy for product positioning - clinical segmentation, operational efficiency, financial viability & government tenders. Infrastructure, Healthcare IT, PACS/HIS/EMR integration with available solutions.• Training & Education: spearhead Internal team and Distributor training - Analyse gaps; knowledge sharing; team building activities; competitive landscape including workflow, new introductions, configuration, pricing, installations, throughput, reimbursement, service terms vis-à-vis Accuray offering. Liaise with Accuray Global for customer education through various mediums such as online courses, offsite Academies, Clinical shadowing program & on-site application support.• Digital marketing & targeted campaigns: SEO; Facebook/Google Advertisement; Creatives for B-B/C marketing for clinicians, hospital, cancer patients, patient societies/ NGOs; Success story promotion of sites including treatments, testimonials and adoption of Accuray technology at centers.• Print & Electronic Media Management: decisive management of content, artwork and creatives for Press Relations, magazine, newspaper & souvenir, television, radio, theatres advertisement for Accuray and/or cobranded in partnership with the user site.• Marketing Events: Budgeting, Objectives, communication, branding, product focus, lead capturing and follow-up at various regional & international Oncology congresses/ events. Organising User Meetings and Site marketing to enhance customer loyalty, encourage peer-to-peer learning and cement long term customer relationships.• Marketing Contract negotiation: Reference site development, speaker engagement contract, Regional Training Center.

Gurgaon, Haryana, India

• Supervise business unit for Neurosciences & Software product portfolio of Elekta for the South Asian region• Business unit development by Key account management, Relationship management and targeting realistic business opportunities.• Budgetary justification of product line including Financial (return on investment etc.), Operational (manpower etc.) & Clinical (needs aligned to the product).• Partnership Management with Large Radiation Oncology chains & Government/ private Institutions to build a program for cohesive and collective growth.• Liaise with internal global experts on local regulatory, compliance implementation, legal, product costing & training for the customer, distributor, sales and application team for the assigned portfolio.• Negotiate sales contract & terms – In-line with business objectives & profitability.• Single point contact for knowledge management, configuration and customer response for Neurosciences (Leksell Gamma Knife®, Stereotactic Frame Solution, NeuroGenerator & Magnetoencephalography (MEG)) and Software solution (Linac based whole body Radiotherapy treatment planning portfolio, MOSAIQ® - Record & Verify, Electronic Medical Records (EMR), Interfacing with third party devices (linac, simulators, Imaging devices); HL7 & DICOM integration, Data Analytics, Medical Oncology and Surgical oncology software solution).• Regional marketing – Budgeting for team building activities, Trade shows & product launches; Marketing communication for different target audiences (hospital management, Clinicians, Digital/ print media) aligned with global strategy and respecting the local governance & sensitivities.• Market Analysis – Monitor the user needs, the driving factors, market trends and competitor activities for the portfolio.• Local Regulatory – Keep a tab on dynamic & improving local regulatory with respect to site layout & dose mapping studies requirements to keep the global team informed.

Gurgaon, Haryana, India

• Promoted to handle the Business Development and Sales for the entire product portfolio of Brainlab within India, Nepal, Bhutan, Srilanka & Myanmar• Pre-sales activities that includes customer profiling, sales force updation and product knowledge proliferation• Responsible for all the customer segments i.e. Small Hospitals, Large Private Institutes and Large Government Research based Institutes• Key Account Management - Worked closely with Clinical, Technical and Marketing departments in designing sales programs, clinical proposals & hospital targeting• Partnership Management: Work Closely to Various Key Organizations with complimentary portfolios to provide seamless integration and for providing the most optimal technological and clinical solutions to the customers E.g. Implant Companies, Imaging Companies, Radiation Oncology companies etc.• Government Sales – Responsible right from requirement generation, customer education, specification generation to participation in techno-commercial bids from very large to small government purchases

Gurgaon, Haryana, India

• Market analysis: Continuously monitor and analyze the regional market; Provide market feedback to Product Managers (HQ, Munich, Germany) on regular basis and incorporate findings into regional marketing plan• Regional marketing plan: Develop product specific parts of regional marketing plan, including detailed budgets and actions plans• Marketing campaigns / Product launches: Design and execute campaigns in the region; ensure marketing activities are designed as comprehensive campaigns aligned with Organizational goals and objectives• Marketing Events/ Tradeshows: Work with Sales to develop event concepts, using the exhibition briefing & brand guidelines; contribute to external pre- and post-event marketing (such as launch press release, Technology launch at customer site etc.)• Training: Sales Team, Distributors, Customers - Identify sales training needs, coordinates and implements sales training programs in the region• Local Reference site Development: Work with the Clinical Applications department to develop new reference sites, β-sites, and clinical cooperation sites. Develop and implement reference site programs and ensure that it is effectively utilized by Brainlab and the customer• Regulatory: Work closely with the technical & Support team to understand & execute country specific regulation requirement

Gurgaon, Haryana, India

• Developing business plans/ market strategies for every individual product within the assigned Trauma portfolio in India, Nepal, Bhutan & Bangladesh• Ensure fastest time to the market for the new products• Execute product launch for new products in the Trauma portfolio • Gather market intelligence about competitors and other supplementing products and developing business actions to counter the same• Liaise with Synthes Asia Pacific and other global offices with regard to Product Development & market penetration, Organizing large scale Educational events in co-ordination with Association for the Study of Internal fixation (AO/ASIF) and other market activities in relation to the assigned Synthes Trauma product portfolio for the Surgeons and Operating Room Personnel (ORP) within India, Nepal, Bhutan & Bangladesh• Support the sales team to develop better sales strategies to achieve the defined sales target • OT Assistance on Surgical Techniques • Advisors to Surgeons on surgical options available in Synthes Trauma portfolio based on indications of fracture/ case • Regulatory for existing & upcoming implants & instruments

Gurgaon, Haryana, India

• Handling Regional Marketing for Nutritional supplements and Baby food. Organizing Promotional Activities and Developing Business relationship with Customers• Looking after campaigns at Institutions (Hospitals, Retail Chains, Modern Trade) - Getting product specification approved and monitor the periodic consumption of the SKUs

B Pharm, Medical

Pre College, All