Como Diretor e Head de User Experience, Planejamento de Comunicação e Criação para Redes Sociais na Driven, sou especialista em desenvolvimento de negócios, com foco na criação e implementação de soluções digitais de alto desempenho. Minha experiência abrange a liderança de equipes especializadas em user experience, planejamento de comunicação e criação para redes sociais, com o objetivo de proporcionar experiências digitais excepcionais e impulsionar o crescimento de empresas em diversos setores. Utilizando uma abordagem centrada no usuário e estratégias inovadoras de comunicação, busco garantir o sucesso dos projetos e a satisfação dos clientes, ao mesmo tempo que otimizo a presença digital e a visibilidade da marca.

Responsável pela identificação de funcionalidades chave, priorização do desenvolvimento junto a equipe técnica, com base nos feedbacks de mercado, equipe comercial e clientes. Adequação do produto aos diferentes mercados de atuação e situações de uso.

Consultor experiente em operações de e-commerce e marketplace, com especialização em estratégias de fidelização e incentivo. Responsável pela análise abrangente dos recursos da empresa, colaborando em todas as áreas do negócio para conduzir sua transformação digital. Lidero iniciativas de capacitação, contratação e desenvolvimento de profissionais, além de desenhar e implementar processos essenciais para o lançamento bem-sucedido de novos negócios digitais. Tenho experiência diversificada em empresas tanto B2B quanto B2C, incluindo marcas reconhecidas como Tok&Stok, Leo Madeiras, Pernot Ricard, Movida, Grupo Águia Branca, Döhler, Madesa, entre outras.

I search for technological companies that offers me challenges, and that’s why I dedicated myself to learn more about e-commerce, fidelity and incentive markets, payments methods and mobile.

Responsável pela implementação da plataforma de e-commerce desenvolvida para integração e envio de pedidos para rede de franquias (mais de 100 lojas no em São Paulo). Gestão do projeto, equipe de implementação e interface entre a Cervejaria e Agência Digital responsável pelo projeto.

Zenvia is the Brazilian leader regarding mobility services. It contributes for the generation of results for more than 4.500 clients, in approximately 200 different segments. Half of Brazil is impacted by Zenvia’s products, and more than half of the Brazilians have been impacted by our products.Responsible for the commercial team transition for the execution of advisory sales and introduction of new products and services into the market.Incorporation of the commercial team on Spring Mobile purchasing. Development of a unique approach for both business teams, without the impact of clients’ departure on the purchasing.Management of the sales team, team’s KPIs control (Sales forecast/projection, visitation reports) and development of the commission/goals plan;Reorganization of the commercial team for achievement of better results. Segmentation of the executives per market; financial, retail, services, government and wholesale sectors. Always aiming the best sale’s quality and reduction of the sale’s cycle.Portfolio management of major companies (500 clients) and acquisition of new contracts, from an average of 10 new contracts to 20 new contracts per month.Execution of the policy regarding a price increase, based in new contracts and negotiations along with the clients’ pre-existent portfolio. Increase of R$3.000.000 on the annual income.

Management of the commercial team responsible for negotiations with suppliers, with the goal to deliver the best assortment for the B2B2C clients. Search for partners and suppliers of online and offline services and products with integrations via POS, physical or virtual vouchers, XML or Webservice for the catalog’s composition.Strategical and tactical planning to achieve the sales goals on different channels. Mobile applicative, E-commerce, POS, self-services terminals of Banco do Brasil.

Webpremios is a company that provides services, expert on the development of incentive platforms and award for the B2B and B2B2C market. It has an exclusive customization platform in a scale of award and integration programs with more than 60 domestic and regional retailers. Average of 2 million items delivered per year, in a sis of 2,7 million active users.Responsible for the development and negotiation of B2B partnerships for the points platform integration. Also responsible for Webloja e-commerce management which counts with the following categories: appliances, portable appliances, domestic utilities, informatics, automotive, beauty and health, house and garden tools.Manager of the offline purchasing area, which execute the purchasing of cars, motorbikes, vouchers and gift vouchers (more than 20 distinct brands).Development of special projects for major clients, such as Caixa, Cielo, Gol, among others, aiming the integration among services and products’ sale, with a high perceived value for the clients.

Actuation Products: Creation of the Games and Cine e Foto categories. Informatics and Automotive categories also.Mains responsibilities and legacies:Commercial, strategical and tactical planning, negotiated with the Executive Board, from 2010 to 2012, regarding the revenue, budgeted margin and necessary margins for purchase, including breaches per month and line of products. Development of products, promotional actions or specific events, aiming to achieve the goals proposed in sales volume and commercial margin.Creation and development of marketing actions along with the marketing area and main suppliers. Responsible for the purchasing negotiation and management of the products’ mix that compose the stores assortment. Negotiation of propaganda budget for the composition of cost or performance of promotional actions along with the suppliers.Strategic partnerships along with great suppliers for the stores’ deployment or maintenance. Permanent control and analysis of the stock, contemplating the stock’s rotation, margin and value. Sales follow-up every hour.Responsible for the communication and price campaign over the store’s assortment in every sales channel: Site Magazine Luiza, Comparers (Buscapé, Bodfaro, Zoom e outros), Searchers (Google and others) and e-mail.

Responsible for the development and deployment of DVDs and Blu-ray stores. Commercial negotiation of contracts and products along with suppliers, such as: Warner, Fox, Paramount, Universal, Sony e Disney.I created the business plan and deployed the Blu-ray store, the first of the market. We executed the importation of more than 1.200 titles for sale, before the domestic products were made available by the studios, enabling the new market leadership acquisition on the new entertainment market and establishing partnerships with the hardware industry (Blu-ray device).

Issuance of purchase orders for the titles released for rent and modulation of the titles for Blockbuster stores;Maintenance of special lease contracts (Revenue Share);Development of intranet, responsible for the communication between stores and the headquarters; Definition of the assortment for new stores.