Pj Lewis Email and Phone Number
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I create value for consumers, brands, and new business with enthusiasm.With 20+ years in marketing, strategy, and business development, I have been fortunate to lead high-impact growth initiatives across entertainment, consumer products, content licensing, and toys. These highlights include:- Delivering over $4 billion in global and localized licensed businesses with diversified partners including Disney, Warner Bros, Microsoft / Mojang, WWE, Universal, and more. - Achieving the highest annual shipping for the Mattel Action Figure category in 2022 (over 40% YoY growth)- Launching the new Mattel Plush division in 2020-2021 with award winning Baby Yoda and additional executions - Driving the Monster High franchise to over $1 billion in global retail sales across multiple categories (+200% growth during my tenure) via a detailed brand growth strategic framework- Leading a strategic turnaround in digital and physical lines of business for the $300 million Mattel Games division (delivered 10%+ over plan two years in a row)- Leveraging consumer data to launch a number of first ever paid, owned, and earned social / digital campaigns for Mattel Brands across Youtube, Instagram, etc.- Authoring brand narratives to tell new stories across multiple platforms for Mattel IP and partner brands- Creating new partnerships (Tencent) and consumer categories for the Mattel China growth initiative- Closing content distribution deals across multiple windows and revenue share models My goal is to be a CMO / COO while learning and having fun on the journey. I enjoy new introductions. Let's talk.
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Svp, Global Head Of Action Figures And Fisher-Price EntertainmentMattel, Inc. Mar 2024 - PresentEl Segundo, California, Us• Executive lead for Action Figures and Fisher Price Entertainment division, approximately 15% of corporate revenue, responsible for multiyear product development, demand creation strategies, and budget allocation to deliver against global growth targets• Team builder / business transition lead for FP Entertainment from New York to Los Angeles campus (in progress through 2024)• Oversee a team of marketing professionals operating across internal brands, franchises, and licensed IP from Disney, WWE, Universal, and Microsoft. Partner with enterprise function leaders including Design, Media, HR, Finance, Legal, Product Development, and more.• Member of Mattel Global Management Team and Marketing Leadership Team for over 5+ years
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Vice President, Action Figures/Plush Category LeadMattel, Inc. Jan 2019 - Apr 2024El Segundo, California, Us• Delivered highest annual shipping for Action Figure category three times (2019, 2021 & 2022); delivered highest annual shipping for Plush category in company history two times (2020 & 2021)• Built two new $100M+ run rate and repeatable businesses (realized) in less than three years• Won the Star Wars plush license and delivered Baby Yoda, the fastest selling pre-sell in Mattel e-commerce history and #1 item in the category for 2020; delivered greater than 20x business plan• Team leader who re-launched the Masters of the Universe brand with toys, digital content, and multi-platform brand engagement
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Global Strategic Development & China Growth TeamMattel, Inc. Mar 2016 - Dec 2018El Segundo, California, UsResponsible for multiple new business and transformation endeavors, including strategic partnerships and serving on the emerging markets development team formed to 3x Mattel business in China by 2020. Projects include: • Drove a corporate level turnaround effort on American Girl to stabilize and grow the direct and retail channels; reported to President, CFO, and Chief Strategy Officer during engagement• Launched the children's VR education / entertainment space in China by introducing the Viewmaster handheld device and localized VR content via the Android and Apple app stores. • Created a licensing and franchise development partnership with Tencent QQ Family digital IP, a first ever for both companies.• Delivered branding strategy for Mattel-Fosun International joint venture in learning + development; first two doors to open in 2018• Developed category development strategies to maximize lifetime consumer value for Mattel consumers in China across brands while repositioning Mattel Core Brands.
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Senior Director, North America MarketingMattel, Inc. Sep 2015 - Feb 2016El Segundo, California, UsPortfolio leader tasked to deliver p+l goals for four lines of business totaling over $600M. Business segments include: Action Figures, Games, Construction, and Advanced Concepts (Viewmaster Virtual Reality). Oversee marketing activation, media budget, business operations, and customer management across the portfolio to achieve financial growth and profit targets.
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Gm + Senior Director, Global Brand Marketing And Product DesignMattel, Inc. Apr 2013 - Aug 2015El Segundo, California, UsBusiness and creative team lead for the Mattel Games global portfolio, including UNO, Apples to Apples, Pictionary, and Scrabble. Oversaw brand, product, marketing, and digital gaming strategy to support global $300M business. Experience in role includes:• Led a turnaround by setting the portfolio vision for both new and heritage brands to deliver results and outperform expectations; took UNO cards from #27 sku in industry in 2014 to #11 in 2015• Oversaw marketing and financial plans for 30+ subsidiaries in established and emerging markets, resulted in delivering + surpassing global targets. • Evolved UNO brand communication to be more experiential and consumer focused in all interactions - including physical games, digital gaming, social media (#UNOanytime + #Wild4UNO), and cross platform influencer programs.• Maximized product innovations, driving new partnerships for existing brands and developing new business opportunities such as Bounce Off, a top 5 category launch in 2014, and signing the Mattel - Minecraft partnership which has delivered over $200M. This is the largest digital to physical product line in Mattel history. • Partnered with internal development team to launch a new digital suite of gaming applications targeting young adults, families, and kids. Installed base grew 40% to > 100 million. (Pictionary + Samsung, UNO + Gameloft, and Magic 8 Ball on the iWatch)
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Director, Global Brand MarketingMattel, Inc. Sep 2010 - Mar 2013El Segundo, California, UsMarketing Director for the Monster High global business that delivered over $1 billion in sales worldwide, beating expectations by over 50% in 2012, and was one of the fastest growing properties in the industry during my tenure. Our team drove the integrated franchise direction while it surpassed growth objectives in fashion dolls sales, licensing, and entertainment KPIs.• Led brand strategy, marketing communication, content production, and product development for Monster High brand• Launched groundbreaking owned and earned digital executions, including maximizing the millions of fan touchpoints across Monsterhigh.com, the Monster High Youtube channel, Facebook, and Instagram to drive cultural impact. • Oversaw $10M content budget dedicated to long form TV / DVD specials and short form always on Youtube storytelling• Advised on marketing and product growth plans for 30+ subsidiaries; partnered on brand launch plans in emerging markets, including Russia, Poland, and India. • Responsibilities also included building brand, franchise, and creative strategies for Ever After High, a new global multi-million dollar property brought to market in 2013.
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Senior Marketing Manager, Entertainment BrandsMattel, Inc. Jun 2009 - Sep 2010El Segundo, California, Us• Led $200M licensed action figure portfolio, including WWE and DC Entertainment / Warner Bros. • Responsible for orchestrating fan outreach and engagement via social and experiential channels, such as the Mattel Comicon experience.
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Manager, Entertainment Business DevelopmentMattel, Inc. Dec 2006 - Jun 2009El Segundo, California, UsBuilt branded entertainment and content distribution business for Mattel Brands.
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Strategic Planning Analyst - Fox Filmed EntertainmentFox (Film, Tv And Sports) Sep 2000 - Jun 2003New York, Ny, UsMy team evaluated and recommended new business opportunities for the production, distribution, and exhibition of Fox Filmed Entertainment content to maximize returns. This includes developing policies and analysis to guide company operations by partnering with business group leadership including theatrical, home entertainment, digital, and international divisions.I personally worked closely on emerging digital transformation across both VOD and digital cinema, including the Movies.com new venture with Disney. -
Financial AnalystHellmold Associates Jun 1999 - Jun 2000Hellmold Associates was a boutique investment firm focused on restructuring and M+A advisory work. I supported deal teams with financial models and scenario analysis while developing industry and company expertise to advise on strategic opportunities for client return.
Pj Lewis Skills
Pj Lewis Education Details
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University Of PennsylvaniaHistory -
Usc Marshall School Of BusinessMba
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The Wharton SchoolDigital Marketing Strategies For The Digital Economy
Frequently Asked Questions about Pj Lewis
What company does Pj Lewis work for?
Pj Lewis works for Mattel, Inc.
What is Pj Lewis's role at the current company?
Pj Lewis's current role is Senior Vice President, Global Marketing and Category Leader.
What is Pj Lewis's email address?
Pj Lewis's email address is pj****@****tel.com
What is Pj Lewis's direct phone number?
Pj Lewis's direct phone number is +131025*****
What schools did Pj Lewis attend?
Pj Lewis attended University Of Pennsylvania, Usc Marshall School Of Business, The Wharton School.
What are some of Pj Lewis's interests?
Pj Lewis has interest in Infancia.
What skills is Pj Lewis known for?
Pj Lewis has skills like Brand Management, Marketing, Strategy, Marketing Strategy, Entertainment, Digital Marketing, Product Development, Product Marketing, Management, Cross Functional Team Leadership, Consumer Products, New Media.
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