Redefining IT Marketing: Hi, I'm Jay, the CMO at Hixardt. I first stepped up to the "marketing plate" when I opened my first business in my twenties, driven by a simple but powerful question: Can we do this better? This curiosity sparked a career dedicated to developing smarter, more impactful marketing strategies that truly connect with people. Over the years, I've applied my approach across a diverse array of sectors, from B2C services to logistics, finance, and education, each time focusing on building genuine relationships and addressing real needs. It's not just about the initiatives—it's about continually seeking ways to make a significant difference.Digital Makeovers to Meaningful Engagements: At Coco Interactive and later at the University of West Florida, I tackled digital chaos and helped turn it into something meaningful—a unified platform that genuinely connects with users. It’s amazing how small changes and accessible design can impact thousands, helping students and families find what they need, when they need it.Entrepreneurial Ventures and Vision: I co-founded Video Express and Coco Graphics & Publishing, driving forward mobile video distribution and accessible digital design. These initiatives reflect my commitment to technological innovation, with a focus on empowering employees & exceeding customer expectations. Journey from Oil Rigs to Leadership: Every role has taught me something invaluable—from my days as a Logging Engineer with Analysts/Schlumberger, to the demanding world of UPS, and then the strategic thinking at Invesco—which has honed my business acumen and spirit of innovation, enhancing my understanding of the bigger picture of technology & leadership.Community and Development: I’m a digital accessibility #a11y and sit on two local environmental boards. I embrace mentorship and regularly work with business students through the UWF Executive Mentor Program, sharing insights & fostering future leadership.The Road Ahead: What’s next? I’m sharpening my skills and understanding of generative AI and prompt engineering—tools that I feel will define the next epoch of technology. Outside of work, you’ll find me being active outdoors, traveling, talking with anyone, enjoying science videos, helping improve our community, studying deep time, perspective, or universal optimism. Life is short. Enjoy it… ツLet’s Connect: Looking for an innovative leader in tech marketing, or just up for a chat about philosophy, science, or the latest trend? Feel free to drop me a line on IG @jm11826 or connect with me here on LinkedIn.