As a fractional CMO and co-founder of Stepbrothers Media, I partner with growing brands to deliver high-impact marketing strategies that seamlessly blend data-driven performance marketing with creative brand storytelling.With over 15 years of experience in men’s fashion and lifestyle brands, I specialize in scaling direct-to-consumer businesses through a combination of tactical execution and strategic insight. Whether it’s building out content strategies, optimizing multi-channel campaigns, or guiding creative direction, my focus is on driving growth and elevating brand presence.I collaborate closely with founders and executive teams, ensuring every decision—from paid media and retention strategies to optimizing tech stacks and product launches—is rooted in data and aligned with the brand’s long-term vision

As the former Vice President of Marketing at JAXXON, I led the marketing department with a focus on developing and executing initiatives that not only elevated the JAXXON brand but also enhanced the overall consumer experience. My responsibilities included:Spearheading the development and execution of multi-channel, multi-segment marketing campaigns based on data insights and analysis.Managing the end-to-end process of all retention efforts, from strategy formulation to campaign setup, reporting, and daily monitoring.Expanding and maintaining media relationships to cultivate a positive external image associated with JAXXON's brand recognition.Directing affiliate efforts, including content partnerships, loyalty programs, and sub-affiliate networks.Collaborating closely with the product management team to set overall category and product strategy cross-portfolio, influencing both short and long-term product roadmap.Implementing an Integrated Marketing planning process for all seasonal initiatives and weekly campaigns, streamlining workflow and ensuring organizational alignment.Effectively managing a multi-million-dollar marketing budget across various channels, including social media, Google, OTT/CTV, events, and direct mail.

humBOLD was founded in 2020 husband and wife, Peter & Whitney Bacon. humBOLD's mission is to enable dog owners to be prepared with their dog's essentials whenever they leave the house. Its products are predicated upon a bold aesthetic that emphasizes progressive ways of being a modern dog owner. Put simply, humBOLD creates dog products the modern dog owner.

Spearhead all operations for Palm Place Creative Agency including; Client Management, Content creation, Sales, CRO, UX design, Data analysis, Social media management, Online E-comm marketing apps, Design software (Adobe Creative Cloud), and Project Management

o Oversaw all marketing initiatives including; campaigns, email marketing, social media, online/offline media buying, sports marketing, public relations, events, partnerships, and sales promotions across all channelso Led the sports marketing and racing program including racing series partnerships & professional athlete contracts.o Tailored experiential activations at 25+ key events, races, and tradeshows by brand (Dainese & AGV) per calendar year.o Launched regional retail marketing strategies for 9 Dainese Retail Stores through the USA (OC, SF, LA, NYC, ORL, CHI, SEA, LV, DAL).o Streamlined the global E-COMM strategy into Dainese/AGV USA (subsidiary) business.o Created and maintained relationships with endemic and non-endemic media, social influencers and high-profile individuals.o Pioneered Dainese USA’s custom-built trailer and inflatable pop-up store from concept through entire buildout for experiential marketing activities.o Conceptualized creative briefs and global product launches for halo products in each of Dainese’s & AGV’s communities.

o Designed go-to-market strategy Muscle Milk’s regional teams in Southern California. o Led social media team with content creation for GIVE ME STRENGTH campaign o Directed a field marketing program that supported 200+ events, and impacted over 1.4 million event participants per year.o Managed Muscle Milk's seeding program (i.e. athletes, celebrities, and key influencers).o Championed the Campus Ambassador Program at 9 of California's top universities.

- Controlled warehouse inventory and tracked product budget of $200,000. - Negotiated event contracts and created activation plans for a variety of events, trade shows, and expos. - Managed Vitamin Water's seeding program of 100+ local professional athletes and key influencers. - Promoted Vitamin water, Smartwater, powerade, and NOS energy drink at variety of events and sampling opportunities.- Developed a sampling strategy for the Vitamin Water and Smartwater brands in the San Diego region focused heavily on the action sports and lifestyles categories.

- Managed day-to-day operations of an entirely student-athlete run, multi-team organization, with a yearly budget of over $70,000. - Kick-started a player developmental program that fed club players to the varsity level by hiring quality coaching staff.