Pj Gorenc Email & Phone Number

West Chester, PA, US

Wilmington, Delaware

Director in the Global Commercial Digital and Innovation team / Product Owner for the AMAZE Disease Management Platform – a chronic disease management tool offered to health system partners for use with their patients. The Platform was created in 2020 and successfully sold to Huma Therapeutics Limited in.

Wilmington, Delaware

The Center creates digital tools to support Nemours' patient family experience & care.- Create Consumer Digital Health group responsible for re-conceiving, designing, building and launching the Nemours digital front door: integrated patient family experience for Nemours, including disease management, smart patient portal, telehealth, organization website.

Wilmington, DE

The center publishes KidsHealth.org – the most visited website about children’s health and parenting issues. - Responsible for the technology, finance, and administration of the center.- Managed website traffic growth from less than 1 MM visits per month to over 250 MM visits per year.- Conceived and implemented technology initiatives including integration.

Wilmington, DE

- Launched content licensing platform, growing co-branded partner sites (children's hospitals, payers, consumer goods) from 0 to 140. - Created high-functioning IT department from scratch, hiring and managing a mix of staff and contractors.- Managed complex projects such as physical move of entire network without downtime, migration of content management.

Princeton, NJ

- Responsible for subscriber penetration and revenue from online bill presentment and payment service offered to consumers through corporate partners’ online sales channels. - Subscriber acquisition rate through partners grew from 0% to over 70% of all new subscribers.- Built a department of 5 Project / Account Managers for project and relationship.

Princeton, NJ

- Worked cross-functionally with Development, IT, Marketing, Operations, Client Services, and Finance to design, build, launch, and maintain over 25 partner sites in 12 months, providing design, hosting, call center, operations, and financial settlement services to corporate partners including financial industry leaders such as GE, American Express.

Bala Cynwyd, PA

- Managed @Home residential broadband Internet access service to drive subscriber penetration and revenue by overseeing cable partners’ development and implementation of marketing and operational plans including: pricing strategies, media plans, retail plans, lead generation and capture programs, staffing, grass-roots event marketing.- Negotiated third.

Oaks, PA

- Executed marketing launch of Suburban@Home residential broadband Internet access service.- Designed, wrote, and executed marketing plan including pricing, rollout schedule, product positioning, tactic detail, marketing budget, and key business model decisions.- Final accountability for subscriber and revenue goals.- Achieved 1.4% market penetration.

Oaks, PA

- Designed and conducted market and competitive research, managing market research contractors, and analyzing / presenting results of strategic recommendations.

Chadds Ford, PA

- Designed and supervised research projects from conceptualization to completion including: preliminary market assessment, questionnaire design, fieldwork, data analysis, generating marketing recommendations, report writing, and designing / conducting management presentation of study results.- Designed and executed D&MC’s first Competitive Intelligence.

Chadds Ford, PA

- Managed all persons involved in, and coordinating all aspects of fielding research studies. - Handled all negotiations for subcontracted fieldwork, data entry, and tabulation.- Designed data entry process and completed programming.

Master Of Arts (Ma), Philosophy: Formal Logic, Cognitive Science

Bsba, Finance, Marketing