Pj Gorenc Email & Phone Number

West Chester, Pa, Us

Wilmington, Delaware

Director in the Global Commercial Digital and Innovation team / Product Owner for the AMAZE Disease Management Platform – a chronic disease management tool offered to health system partners for use with their patients. The Platform was created in 2020 and successfully sold to Huma Therapeutics Limited in 2022.https://www.astrazeneca-us.com/media/press-releases/2022/astrazeneca-announces-sale-of-its-amazetm-disease-management-platform-to-huma-032322.htmlhttps://www.cnbc.com/2022/03/23/astrazeneca-takes-stake-in-health-tech-start-up-huma.htmlhttps://www.prnewswire.com/news-releases/huma-and-astrazeneca-partner-to-accelerate-innovation-for-digital-first-patient-care-301507043.htmlhttps://www.fiercebiotech.com/medtech/astrazeneca-deepens-digital-ties-huma-pursuit-clinical-trial-appshttps://www.pharmatimes.com/news/huma_and_astrazeneca_collaborate_to_advance_digital_innovation_1389355

Wilmington, Delaware

The Center creates digital tools to support Nemours' patient family experience & care.- Create Consumer Digital Health group responsible for re-conceiving, designing, building and launching the Nemours digital front door: integrated patient family experience for Nemours, including disease management, smart patient portal, telehealth, organization website, and educational web properties. - Create Nemours Innovation Center - creative space and processes for R&D.- Demonstrate and socialize effective use of Design Thinking for product design, and Agile for software development.- Conceived, developed, built a proof-of-concept for Asthma demonstrating integrated patient experience. Presented successfully to Board of Directors for ongoing funding.- Hire and manage R&D staff.- Responsible for administrative function Center of Health Delivery Innovation.http://www.healthleadersmedia.com/technology/%E2%80%8Binnovative-digital-health-tools-offer-seamless-patient-experience?nopaging=1http://www.healthleadersmedia.com/technology/asthma-management-app-first-many-nemourshttps://www.healthcare-informatics.com/article/mobile/nemours-children-s-launches-new-digital-health-platform-tackle-chronic-diseaseRecent Speaking Engagements:Florida Asthma Coalition Summit – February 2018Smart Health – April 2018http://www.smarthealth.tech/speaker/pj-gorencoperating-officer/Executive Business Intelligence Forum - April 2018https://ebiforum.com/index.php/2018-care-coordination-and-discharge-speakers?id=53

Wilmington, De

The center publishes KidsHealth.org – the most visited website about children’s health and parenting issues. - Responsible for the technology, finance, and administration of the center.- Managed website traffic growth from less than 1 MM visits per month to over 250 MM visits per year.- Conceived and implemented technology initiatives including integration of content with Electronic Health Records for use in clinical settings, webservices, XML batch file delivery of content for partners, and mobile optimization.- Managed SEO for top organic search rankings: maintaining search traffic through a change of the entire websites' URL structure.

Wilmington, De

- Launched content licensing platform, growing co-branded partner sites (children's hospitals, payers, consumer goods) from 0 to 140. - Created high-functioning IT department from scratch, hiring and managing a mix of staff and contractors.- Managed complex projects such as physical move of entire network without downtime, migration of content management system.

Princeton, Nj

- Responsible for subscriber penetration and revenue from online bill presentment and payment service offered to consumers through corporate partners’ online sales channels. - Subscriber acquisition rate through partners grew from 0% to over 70% of all new subscribers.- Built a department of 5 Project / Account Managers for project and relationship management, product design / implementation, and subscriber growth. - Conceived, managed development, and launched a new product targeted toward smaller partners. Product offers less customization than our “Private Label” product, but offers vastly quicker time to market.

Princeton, Nj

- Worked cross-functionally with Development, IT, Marketing, Operations, Client Services, and Finance to design, build, launch, and maintain over 25 partner sites in 12 months, providing design, hosting, call center, operations, and financial settlement services to corporate partners including financial industry leaders such as GE, American Express, Citibank, Charles Schwab, E*Trade, NextCard, and others. - First to market in the “online bill presentment and payment” space with “Private-Label” partner sites for partners.

Bala Cynwyd, Pa

- Managed @Home residential broadband Internet access service to drive subscriber penetration and revenue by overseeing cable partners’ development and implementation of marketing and operational plans including: pricing strategies, media plans, retail plans, lead generation and capture programs, staffing, grass-roots event marketing.- Negotiated third party financing for marketing programs to create three-way wins for Excite@Home, cable partner, and third party.- Achieved a turn-around of the Detroit market, previously labeled a ‘problem market’, increasing sales by 156% and increasing installation rate by 41% over the course of Q3 99.- Launched Indianapolis and Ft. Wayne markets, which required developing local marketing and operational plans, training local cable partner personnel, coordinating delivery of network connectivity, and presenting to area press and VIPs at launch events.- First to achieve over 1,000 sales in a single weekend live sales event for the “@Home Cable Modem Expo” - an annual sales event tour of 20 cities. Complete responsibility for budgeting, designing and implementing marketing plan, staffing, organizational and operational issues.

Oaks, Pa

- Executed marketing launch of Suburban@Home residential broadband Internet access service.- Designed, wrote, and executed marketing plan including pricing, rollout schedule, product positioning, tactic detail, marketing budget, and key business model decisions.- Final accountability for subscriber and revenue goals.- Achieved 1.4% market penetration within 30 days of launch. (National average - below 1.0%)- Designed / built lead capture system which generated over 10,500 pre-launch leads, of which 75% were matched with Suburban customer account in the billing system. - Performed demographic analysis using Claritas Prizm clustering by franchise (town) for prioritization of plant re-build, rollout, and target marketing.- Designed Suburban@Home marketing content for corporate website.

Oaks, Pa

- Designed and conducted market and competitive research, managing market research contractors, and analyzing / presenting results of strategic recommendations.

Chadds Ford, Pa

- Designed and supervised research projects from conceptualization to completion including: preliminary market assessment, questionnaire design, fieldwork, data analysis, generating marketing recommendations, report writing, and designing / conducting management presentation of study results.- Designed and executed D&MC’s first Competitive Intelligence study for GE Capital.- Handled budgetary issues, all aspects of marketing, and full client management.

Chadds Ford, Pa

- Managed all persons involved in, and coordinating all aspects of fielding research studies. - Handled all negotiations for subcontracted fieldwork, data entry, and tabulation.- Designed data entry process and completed programming.

Master Of Arts (Ma), Philosophy: Formal Logic, Cognitive Science

Bsba, Finance, Marketing