Lumber and Building Materials Association of Ontario

Helping Organizations Attract and Retain Talent in Consumer Products, Building Materials and Retail Industries.

Responsible for 40 Million of in store sales in the power and hand tools category within the Home Improvement retail channel across Canada. Responsibilities included recruitment, training, P and L, daily management and operations. Responsible for 38 to 45 Retail Sales Representatives with a overall sales responsibility of 140 Million and operating budget of 3.5 Million annually• Merged separate Stanley and Black and Decker brand tools Legacy RSR organizations.• Worked closely with internal stakeholders at Home Depot, LOWES, RONA and CTC to develop and implement “in store” sales process to meet and exceed the needs of contractor customers.• Recognized for outstanding service to customers, management style and increased sales revenues by awarded the maximum Bonus in 2010, tracking to 2011 Max Bonus.• Developed and executed National Event/Demo tour for launch of DEWALT 20V Max and Hand Tools in Retail Channel.• Generated highest profit margins by effectively analyzing trends, communicating with customers and managing stakeholder and client relationships resulting in Point of Sales increasing by 5% in 2010 and 7% YTD in 2011 (outpacing industry growth).• Conducted and analyzed results of several market research initiatives utilizing current marketing research techniques aimed at improving strategic product messaging and branding.• Responded to and managed customer specific programs at corporate level, implementing requests from manufacturing, purchasing, R&D and quality assurance which resulted in retention of significant sales volume.• Developed an aggressive, award-winning sales team through in-depth classroom training and one-on-one follow-up in the field. Evaluated employee performance and determined customer satisfaction level through surveys, which improved team performance, enhanced morale and achieved the top service ranking at the largest customer.

Responsible for team of 14 Field Marketing reps across Canada. Mandate was to create and execute pull through plans and programs for distribution partners. Focused on the largest construction companies (PCL, Peter Kiewit), Government Dept. (Dept of Defense), and residential builders (Mattamy) creating programs that introduced new products built customer loyalty and solved application problems.•• Spearheaded and Implemented a Customer Loyalty Program by being aggressive at paying close attention to customer needs and trends resulting in an increase in sales of $5 Million in 1st Year.• Developed and Implemented CRM (Microsoft Dynamics) program for Field Marketing Teams.• Analyzed and monitored product portfolio and market trends to define strategic focus and to develop and implement territory business plans and initiatives.• Created event format on job sites that focussed on safety, product training and friendly competition; events targeted end-users creating great brand building activities that directly impacted our distribution partner’s sales.• Secured exclusive supplier rights to Peter Kiewit and Sons (10th largest Construction Co in N A).

Responsible for all Brand media buys and brand building event planning.• Organized and coordinated radio advertising plan encompassing all key dates and product launches leading to favorable feedback from management and customers• Organized and executed a highly successful customer appreciation VIP event at Casino Rama for Steve Molitor Fight.

Responsible for team of 7 Field Marketing reps from Manitoba to BC. Mandate was to create and execute pull through plans and programs for distribution partners. Focused on the largest construction companies (PCL, Peter Kiewit) and Government Dept. (Dept of Defense) creating programs that introduced new products built customer loyalty and solved application problems. Also worked closely with Product Marketing in development of new products.• Developed Alberta specific launch plan for Rattail Grinder; focus on taking Makita market share. POS on new grinder was +23% at leading national industrial supplier.• Developed and executed Dewalt Green and Gold Bowl in Edmonton as thank you to loyal customers.• Recognized for commitment and dedication by being promoted to National Field marketing Manager after one year in Calgary.

Responsible for pricing, promotions and programs at chain of 12 factory owned service centers. Also, responsible for liquidation of E&O and refurbished inventory.• Developed and executed National sweepstakes for 12 service Branches. Partnered with Ducks Unlimited, BRP, and Mr. Sub Canada. Gave away ATV at branches. POS lift in stores during sweepstakes - 10%.• Sold 1 Million in excess outdoor product in December 2005.• Implemented warranty program with CTC that generated $ 500,000 in annual revenue