• Oversee influencer program: strategizing campaigns, researching talent, and reporting program metrics. • Act as program liaison: outreaching, negotiating, drafting contracts, and ensuring partnerships are seamless from start to finish.• Build out yearly P&L and effectively allocate budget to achieve KPIs and goals.• Interact as a point of contact with talent at brand events.• Collaborate with social media manager to strategically plan Instagram and TikTok content.

INFLUENCER GIFITING/PAID PARTNERSHIPS:• Created PDFs with clothing options for influencer partnerships and PowerPoint recaps for all brand initiatives and influencer partnerships.• Assisted PR and Marketing Manager in researching new influencers monthly to engage and placing product orders for select influencers.PR/SAMPLE COORDINATION:• Oversaw all sample traffic between PR, Sales, Ecomm and Creative teams and external partners and coordinate seasonal duplicate sample distribution with celebrity and international PR agencies• Managed incoming and outgoing sample traffic to and from press, stylists, influencers, and our celebrity and international PR agencies using FashionGPS.• Coordinated editorial and stylist store pulls with retail and store teams.• Maintained organization of PR closet, extended size closet, and shoe closet.• Placed all sample and gifting requests in Exenta and input invoices in P&L tracker.• Liaised with Caleres for all shoe sample and gifting requests.• Prepared packaging and coordinate shipping for all gifting initiatives.REPORTING:• Compiled a weekly highlight email by pulling press clippings and influencer features• Supported PR team with monthly and quarterly press reports.• Maintained trackers for upcoming press coverage and celebrity placements• Compiled monthly press reports on press, influencer, and celebrity coverage• Maintained influencer metrics tracker for all paid and organic Instagram posts by calculating and measuring weekly sales lifts and ROI for all VB product placements.• Managed PR budget by submitting all invoices to AP, maintaining P&L tracker, and performing monthly budget reconciliation.SOCIAL: • Posted updates on channels such as LinkedIn and Facebook.• Assisted the Social Media Coordinator with posting static images and stories on the official Veronica Beard Instagram.

• Managed Instagram account with 2,700+ followers and created consistent, unique branding for the business to garner new followers.• Informed new and existing clients about upcoming events, special deals and schedule updates with aesthetically pleasing announcement posts 7x per week.• Regularly explored fresh and inventive ways to promote the brand, including starting a TikTok account to appeal to a younger target market in the local area.

• Cataloged showroom items to keep a clean and organized work environment.• Created media clippings for a varied clientele base including Staud, Alexandre Vauthier,and Longchamp.• Completed weekly projects that ranged from influencer research, pitches, and eventplanning.• Assisted with pulling items and shipping or delivering to stylists or publications.