Stark & Wayne is the leading cloud agnostic consultancy specializing in Platform technologies and Cloud Native. Currently managing the Stark & Wayne brand, collateral development, content development, social media content, advertising, and events.• Established brand guidelines and ensured brand compliance throughout the company.• Developed Omni-channel communications strategy to reach prospective clients.• Initiated and managed website redesign to align digital footprint with the company’s brand and mission.• Developed all website, collateral, and advertising content and materials.

Largest provider of product protection plan products in the US; $4B revenue and +17,000 FTEs.Managed all aspects of client marketing campaigns, including planning, conception, communications, creative, branding, merchandising, compliance reviews, copywriting, time/budget management, and production. • Asurion President's Award winner for exceeding account sales revenue targets.• Marketing/CX Pinnacle Award winner for the successful planning, development and execution of an Omni-channel marketing campaign and new product launch for The Home Depot.• Initiated the collection, review, approval, and use of customer testimonials for in-store collateral.• Successfully delivered 600+ marketing collateral jobs since 2014.

Training and education provider for Federal agencies and private sector professionals; $16M revenue and 200 FTEs.Developed marketing plans for nine curriculum training areas utilizing online and traditional marketing methods. Directed outbound communications, including advertising, email marketing, collateral development, newsletters, and direct mail. Managed a writing staff of three.• Initiated comprehensive strategic marketing planning for several curricula, including competitive analysis, market overview, customer profiles, and media planning.• Increased new subscription requests and email-open rate from 7% to 12% Security Training newsletter.• Created comprehensive social media strategy for the entire training organization.

Consulting company focused on marketing, product management, and problem resolution.Provided strategic direction to clients regarding marketing, branding, sales, email outreach, product promotions, pricing, social media strategy, and website evaluation/development. Client businesses included winter apparel, cloud storage, an adult soccer camp and indoor soccer complex, real estate tax-reduction service, and immigration law service.• Managed a global sales force of 16, leading them to reach the $5M sales goal for a winter apparel company. - Initiated diversified selling and distribution strategy that reduced the seasonal risk for the business. - Provided strategies for sales, pricing, product development, branding, and trademark disputes. - Identified and corrected $300K in ordering problems, reconciling accounts for the first time in 12 years.• For an indoor soccer complex, advised on branding, lead generation, email outreach, database development, marketing collateral, logo creation, and website development.• Managed website development process and budget for a real estate tax-reduction service that improved the service’s reputation in the marketplace and helped to win new contracts.• Helped double immigration service company’s revenue growth; supplied branding, marketing, and lead generation recommendations.

Co-founded publishing company targeting C-level executives at small- and medium-size companies in metro DC.Accountable for all aspects of monthly magazine content, pricing, and distribution strategy; managed staff.• Developed a survey process to identify areas of improvement, leading to increases in the following: customer satisfaction (+47%), pass-along rate (+167%), referral rates (+80%), and advertising base (+160%).

Non-profit supporting graduate business education by offering the GMAT along with an array of test prep products.Developed marketing and distribution strategies for all test prep products, reaching annual sales of $1.1M (62% over the initial forecast). Marketed products to students, bookstores, and distribution centers. Managed fulfillment process for online store and directed two staff. Oversaw optimization of website content via CMS.• Developed and launched new products, including three new test preparation products that achieved sales of $160K+, double the $80K target.• Achieved 7% increase in sales for the CD-ROM category of course review products by identifying, developing, and launching a new distribution channel.• Saved 30% in printing costs for marketing collateral by identifying more cost effective vendors.

Start-up focused on software development for wireless devices. Developed overall business plan, corporate marketing strategy, and managed business development.

Marketing manager for AT&T’s professional services group, with responsibility for conducting primary and secondary research, overseeing corporate information platforms, and managing vendor relationships with a focus on purchasing information services.

Brand manager for DKNY EYES, Joseph Abboud, Jones New York, and Joneswear sunglasses.

Product manager for licensed products and leisurewear, with responsibilities for product development, forecasting, and manufacturing planning for the largest soccer apparel brand in North America during the 1990s.