P Joanne Ray Email & Phone Number

Consultants in advancement, planning, fundraising, marketing communications and executive search for nonprofit organizationsAdvancement Planning Strategic counsel and long-term planning Board assessment, development and leadership recruitment Board and staff trainingFundraising Pre-campaign planning and philanthropic market studies Development program audits Annual giving audits and strategic planning Counsel and/or management for capital and endowment campaigns Planned giving program and counsel Donor relations audits and stewardship plansMarketing Communications Campaign communications plans and audits Case statements and campaign materials Public relations and crisis communications counselExecutive Search Analysis of organizational needs and position requirements Candidate identification In-depth interviewing, candidate profiling and offer negotiation

First dedicated mgmt team for 10,000 member medical association. Budget tripled from $3M to $10.8M. Net assets grew $5,829,592 to $14,027,922. Established Foundation focused on research and patient/public education. Total annual funding for Society/Foundation programs $4,050,000. Secured $1.9 million in-kind equipment donations to establish Interactive Training & Technology Center – an ex vivo training lab. Staff liaison to clinical, PR, and Web committees and Foundation Board. Supervised redesign of member web site, launched public web sites. Established volunteer descriptions and gift policies for Foundation. Developed and managed budgets and staff for Society and Foundation development, public relations, publications, patient education, and web sites. Managed IT staff and third party consultants for 2 years including office establishment, database implementation and conversion, web site launch and hosting/maintenance contracts.

Chief development & communications officer for national association (23,000 members), Foundation, and institute for injury prevention. Expanded funding base and created new funding avenues to launch online community, increase visibility, expand conventions and publications, and provide greater membership services and public education. Established annual fund program and began preparation for organization-wide endowment campaign. Revised funding and recognition policies and procedures to reflect organizations’ current goals and structures. Managed budget and staffing for association and foundation development, marketing, PR and publications departments. Created and nurtured relationships with corporate partnerships for outright and in-kind support (annual in-kind support replaced need for $100,000+ crucial funding from association budget). Created new promotional collateral for injury prevention programs.

Managed analysis, planning, execution, control and evaluation for $4.3 million national foundation supporting veterinary medical research and education, disaster relief, and public education about animal health. Created and established budget, policies, procedures, and fundraising programs for an organization that had been dormant for 30 years. Established management agreement between parent organization and Foundation. Increased income by 360% and donor base by 420%. Managed annual fund and public relations for research grants, student loans, scholarships, disaster relief and public education. Established partnership with The American Red Cross to coordinate afor national network of response teams helping veterinarians and animal-owning public prepare for and recover from disasters. Launched public visibility program tied to creating “members” of Foundation and educating public about animal health.

Managed, planned, and implemented fundraising strategies, public relations, and budget for community hospital annual giving program ($500-$750,000 annual fund goals). Increased annual giving donor base 23% even in midst of $6.5 million capital campaign for new hospital. Coordinated and managed capital equipment grants and resource development committees and served as liaison to auxiliary and men’s foundation. Identified, recruited, cultivated and trained more than 150 volunteers for various capital campaign divisions. Managed all facets of annual in-house phonathon, raising an average of $40,000/year. Coordinated prospect research for annual and capital campaigns and prepared proposals. Prepared monthly and other fiscal reports and analyses. Created brochures, newsletters, and correspondence for annual and capital campaigns.

Created promotions and public relations for annual fund campaigns for community performing arts center. Managed individual and special events areas of annual fund revenue of $450,000. Increased donations by 141% and donor base by 136%. Upgraded special event increasing annual net revenue from $25,000 to $50,000. Prepared departmental budgets and reports. Recruited and supervised strong team of fundraising volunteers. Initiated database and maintained donor and prospect records for mailing list of 65,000. Previous positions included production department responsibilities of processing artist contracts, staff liaison to board and community leaders, house manager, and volunteer coordination for front-of-house and non-union production volunteer force of 300.

Non-Profit Management

Education record