-Spearheaded the national 'Iron Will' campaign, raising awareness of iron deficiency and inspiring Canadians to advocate for themselves and others. The campaign shed light on an often overlooked condition, changing perceptions and driving national conversation.-Led a high-performing marketing team of 6, ensuring timely, on-budget execution of multi-channel strategies.-Navigated complex regulatory approvals with Health Canada and PAAB, ensuring all marketing initiatives met stringent compliance standards.-Cultivated strong relationships with key opinion leaders (KOLs), leveraging their insights to shape impactful brand strategies and competitive positioning.-Identified new market opportunities and industry trends, driving growth through innovative marketing strategies.-Oversaw brand planning, budgeting, and omnichannel strategies, significantly increasing digital presence and market reach.-Fostered a culture of innovation, encouraging breakthrough ideas and continuous improvement across the team.-Provided sales teams with comprehensive brand training, enhancing alignment and execution.