Brand Team Partners (BTP) founded in 2011 works with senior marketing and communications executives and marketing teams to “Understand, Unlock and Unleash” the power of their brands, creating highly differentiated and defendable positions. BTP specializes in consumer insight development, development of brand positioning, brand and marketing strategy, message platform development, and media/influencer engagement. BTP’s strategic capabilities and practical brand building experience have helped clients develop platforms that fuel growth. Areas of expertise include: Understand:Audience Qualitative and Quantitative ResearchCompetitive Intelligence and AnalysisBrand Reputation/Communications AnalysisMarketing Programming AuditsUnlock:Your Brand - Positioning and Strategy DevelopmentYour Story - Message OptimizationYour Target Audience - Audience Insight Optimization and Earned Media/Influencer Engagement Your Team - Training/WorkshopsUnleash:Integrated Marketing Communications Marketing/Communications Planning, Execution and Creative DevelopmentOptimization of Existing Client-Agency Relationships RFP Development and Agency Search/Selection Brand Team Partners is led by Cindy Alston and the following partners; Marie Devlin, Danny Schuman, PJ Sinopoli, Neal Stamell, and Karen Stillman who have all held senior client and agency-side marketing and communications positions serving Fortune 100 brands. BTP provides agency or in-house marketing, communications and public relations teams with trusted, experienced strategic counsel for short-term projects or extended challenges. BTP clients include: Clif Bar & Company, Constellation Brands, Mike's Hard Lemonade, Jockey, PepsiCo, Petco, Sony Pictures Television, Ulta Beauty, Wilson Sporting Goods, and Whirlpool Corporation. “Understand, Unlock and Unleash” the power of your brand with BTP - tools that work and the know-how to employ them.

Free-lance communications consultant in areas of publicity, strategic communications planning and professional/influencer marketing.