Online B2B fresh flowers platform connecting growers with flower community of florists, wedding/event planners and more. My role is to optimize the platform. First focus on the shop behind login, second on complete shopping experience; helping to keep the floral industry going in 2020.

Strategic design and digital customer journeys based on the psychology of persuasion. Focused on results by combining Persuasive design with business and marketing KPI’s.Projects:- Port of Rotterdam (Behavior design & Data) - solution to utilize the full capacity of Terminals and truck transportation - Emerce Update - speaker conference on digital teams (Amsterdam) - Koninklijke BAM Groep - digital transformation- iBuyFlowers - redesigning US digital platform- Eesysoft - blueprint digital adoption of new functionality and persuasion design masterclass - KVK (Netherlands Chamber of Commerce) - digital innovation- Medipoint (market leader in care tools) - strategic design client/insurance/municipality- Enovation / Zorgmail (market leader for mission-critical software solutions for secure communication in the healthcare market and the logistics sector) - strategy design- Nederlandse Huisartsen Genootschap (The Dutch College of General Practitioners) - organisation and digital strategies- Hutchison Ports ECT Delta - strategy and design operations processes- Buyitdirect - redesign for conversion and sales contacts - De Volksbank - requirements/workshops mobile apps for SNS, Regiobank, ASN and BLG- BLG Wonen - strategy and design responsive retail website, campaigns- Port of Amsterdam - corporate site, apps- Portbase Rotterdam - redesign logistic applications- Lassie - redesign funnels for conversion, A/B tests setup- Gemeente Den Helder - platform strategy and design - Maag Lever Darm Stichting - campaign based on experiments- ING - persuasion design masterclass- AG Insurance (marketleader life insurance Belgium) - masterclass persuasive design and copySome projects for agency's.

Digital persuasive design agency, founded to combine psychology and digital design.Websites and campaigns based on models and techniques that influence and change behaviour.Hired by national and international online sellers, brands, non profit organisations, agencies and start ups.Projects for: Coca Cola Enterprices, Bol.com, KLM Air France, Mercedes, Arcadis, Hallmark, SEAT, SKODA, Beslist.nl, Telfort, Vandebron, Postcodeloterij, Catawiki, Friesland Campina, Zilveren Kruis.

Strong focus on online persuasion and conversion.Interaction design, flows, persona’s, user research, usability testing, surveys.National and international clients from most industries.Projects for: ABN AMRO, Avery Dennison, Centraal Beheer Achmea, Energie Direct, FBTO, Gemeente Amsterdam, Koninklijke Schouwburg Den Haag, Reed Business, SNS Reaal, Schouten&Nelissen, Trimbos Institute, Vodafone. Hired by agencies: Lectric, ChunkID, Informaat, Marketing Monday.

Interaction design focused on achieving business goals. Design of websites, intranets and extranet for large organisations.Roles: board presentations, designlead, projectlead, conceptual and detail interaction designstyleguides, usability tests, user research, workshops.