Peter J. (Pj) Walerysiak Email & Phone Number

Farmington, Ct, Us

Bloomfield, Connecticut, United States

Built relationships and interfaced with internal stakeholders to develop and coordinate communication plans for standard or enhanced termination activities. Acted as a communication subject matter expert (e.g., communication planning and development, activity reporting, and analysis) for provider termination activities. Used and maintain standardized content and templates for provider and customer termination communications. Ensured all materials go through a review process for approval of message, compliance with contractual, regulatory and legal guidelines, as well as company text and brand standards.

Bloomfield, Ct

Contributing author for an award-winning video game publication.

Northford, Connecticut

Created a comprehensive repository of Marketing collateral, identifying gaps and then producing collateral to support Project Management and Sales staff. Designed and delivered department newsletters, providing a financial snapshot of the business while boosting team morale through storytelling. Led refinement of customer website through an intensive language, aesthetic, and functional review and seeing proposed changes through to completion. Managed development of product-focused demonstration kits to be used with high-profile prospects.

Bristol, Connecticut

Founding member of a start-up intending to boost small business and local economies. Supervised product development while leading marketing strategy creation.

Crafted long-term marketing campaigns for prestigious healthcare brands, substantially increasing web traffic and direct consumer engagement for all clients. Shattered target goals by 63% in live event promotion, leading to my writing of several case studies. Resident expert on urgent promotional opportunities, leading writing and finalization of entire campaigns. • Delivering Content Marketing Campaigns using all available digital channels (web, email, mobile, social).• Managing project schedules and collaborating with Client Relations, Production and Design teams to ensure properproject launch.• Writing and editing all Marketing copy.• Identifying opportunities for prospective and existing clients in order to increase engagement and client satisfaction.• Producing advanced reporting per campaign using Excel, Matomo and Klipfolio.• Delivered quarterly reporting consisting of project labor utilization and client-facing executive summaries.• Managed Accounts Payable cycle by learning MS Dynamics GP to reconcile monthly sales, operations and marketingexpenses.

Springfield, Massachusetts Area

Digital Customer Experience Team - Customer AdoptionOne-half of a team dedicated to enriching the user experience for current customers, specifically focusing on digital engagement. Partnered with Feeding America on a multimedia e-delivery campaign, inciting positive action and good will by donating to food banks while shifting the company in a greener direction. • Oversaw creative development, production schedules and deadlines of promotion campaigns. Collaborated with all related vendors and internal teams to ensure quality project completion.• Managed communications between departments for ongoing development of small business video content.• Contributed towards revitalizing brand digital presence as a member of MassMutual’s Digital Editorial Board.• Managed Customer Portal visual content and copy, developing fresh creative on a frequent basis.• Implemented marketing campaigns and aided other teams as the resident IBM Marketing Cloud expert.• Attended the IBM Marketing Cloud conference in Tampa, Florida as one of four MassMutual representatives.

Springfield, Massachusetts Area

Client Acquisition TeamCrafted and launched seasonal direct mail campaigns revolving around major life events and took the lead as the primary analytics expert & software administrator, developing a time tracking system from scratch plus fundamental data architecture. • Developed and managed an evergreen Life Event campaign series through cross-team and vendor collaboration, including all related creative assets and operational tasks.• Proactively collaborated with departments that were in any way affected by Marketing campaigns (eg. Sales, Service Center, Compliance) for maximum efficiency.• Wrote marketing language for ongoing and upcoming digital and print programs.• Served as team administrator for digital resources (SharePoint, Fieldnet, Excel Reporting).

Springfield, Ma

Lead Generation & Delivery TeamDeveloped an evergreen communication strategy to liaise between our 80 agencies and Home Office. Identified then implemented changes to our proprietary Lead Management System to drastically improve quality of leads and agency outreach. • Supervised communication plan for interdepartmental and agency outreach.• Wrote and edited all field communication pieces, offered design and language revisions• Assisted in development, execution and measurement of e-mail prospecting campaigns• Operated under Agile workflow methodology

Northeast U.S.

Presented University elevator pitches quickly and effectively to students and parents, afterwards remotely helping any interested parties. Crafted travel and work schedule to canvas Northeast U.S.

New Haven, Ct

Assistant editor for the television show “CT Style,” wrote content for current trends/topics. Produced news and sports broadcasts with senior producers and arranged guest appearances.