Supported a team focused on building the overall brand strategy for the Virginia Tech Graduate School and associated MBA programs. •Coordinated marketing efforts for overall Virginia Tech Graduate School campaign•Worked with program directors and a creative team to enhance the brand of the Graduate School •Organized projects, assigned responsibilities and ensured constant communication between parties

Supported game-day operations and communications efforts for Virginia Tech Athletics. •Supported the Strategic Communications Department through tracking and recording in-game statistics, operating scoreboards, and coordinating social media updates

Led the Pamplin Account for PRISM by working directly with the Pamplin College of Business to coordinate and market events such as the #Pamplin50th celebration, the Business Learning Community planning, faculty spotlights, and notable activities that students, faculty, and alumni attended.•Researched, coordinated, promoted, and evaluated activities within the college via social media•Served as the point of contact between the client, Pamplin, and the agency team•Helped coordinate events and large-scale video projects

Supported the development of an overall engagement strategy for a premium brand. •Executed an analytical and creative project for the brand•Analyzed current consumer data and marketplace trends to inform an optimal strategy•Worked with cross functional teaming partners to gain valuable insight across companies

Coordinated and hosted speakers of all backgrounds from across the sports industry.•Student-run club focused on furthering the personal and professional development of students that are interested in a career in sports business •Provided students with opportunities to network with professionals in the sports industry and to learn about the different career paths available to them•Contacted, organized, promoted, and hosted speakers including Rece Davis from ESPN

Developed skills to properly manage a business while maintaining an emphasis on customer service. •Assisted with day-to-day operations within the Enterprise branch •Developed and honed strong customer service skills in a fast-paced work environment•Evaluated and analyzed success reports for various branch objectives