Data driven, tech enabled advertising solution for offline media. We developed a data driven solution to target customers at hyperlocal area, manage campaigns through platform and improve overall efficiency/RoI of campaigns, thereby making it comparable to online marketing. We got covered in NDTV Profit (http://www.ndtv.com/video/tech/unicorn-chasing-the-start-up-dream/unicorn-explores-startups-from-the-city-of-dreams-440186), Business Line, VC Circle, YourStory, BW Disrupt etc for novelty of the idea.

Managed category analytics for 3 Business Units at Flipkart. The 3 BUs accounted for more than half of revenue of the company.

I manage Customer & Marketing Analytics worldwide engagement within HP. The team focuses on driving actionable analytics using structured/unstructured data to come up with strategies for engaging with various customer segments, drive demand generation and improve marketing effectiveness. Engagement focuses on both offline and online (hp.com) channels and all 3 customer segments (Consumer/SMB/Enterprise)

Managed analytics for 2 accounts in Mu Sigma with a collective headcount of more than 100 people

Joined Mu Sigma as a Manager heading Strategy account of one of the world's largest retailer with 15 analysts, focusing on medium to long-term strategy projects. Currently do planning, managing and directing a team of 25 analysts/consultants .Roles & Activities:• Operational role to ensure project delivery and client management: • Business Development: Engaging in new client acquisition and POC for them. Spearheading India sales currently.• Design, ideate and manage projects focusing on strategy in retail. Significant projects include:o International Portfolio expansion strategy: o SKU Rationalizationo Marketing Strategy projects: Understanding of strategy and ROI for marketing programs, channel effectiveness, Market Mix Model and contribution assessment for budgeting and payouto Forecasting and driver analysis: Forecasting at various levels to support strategic, tactical and operational strategies of client; driver analysis to understand actionable levers etco Cannibalization, new store location analysis, Market Basket Analysis, affinity analysis, event modeling, survey analysis, route optimization, labor optimization etc were certain other significant projects for the retailer. Other work includes price elasticity study, Market Mix and Segmentation • Development of new solution frameworks like, SKU rationalization, Portfolio Optimization etc within Mu Sigma• Other activities include, training, domain knowledge sessions and recruitmentKey Achievements:• Directly managed accounts generating more than $1.5M in revenue per year• 300% account growth in two-years• Actionable results for one of the world’s largest retailer with focus on strategy and marketing• Managing portfolio of accounts with managing work of more than 25 direct reports simultaneously• Development of analytical maturity assessment framework

Founded Infolitics, a research, analytics & consulting firm in 2006. The firm focuses on providing Analytics, Business Research, Market Research and Intellectual Property services to clients across the globe. Infolitics has developed a niche in fast emerging sectors, like, Real Estate consulting and Logistics consulting.Roles & Activities:• Operational role to ensure project delivery and client management: Major focus sectors included Supply Chain/Logistics, Retail, Food & Beverages/FMCG and Analytics/Market Research related part of various projects• Business Development:o New client targeting and acquisition o Proof-of-Concept (POC) studies for showcasing capabilitieso Collaboration with firms to enhance service offerings and develop niche• Developing new sector solutions: Spear-heading real-estate consulting for Infolitics• Started brand visibility, brand promotion and marketing programs, such as, white papers, sector specific newsletters, internet advertisements etc• Handling financial and legal aspects of the companyKey Achievements:• Secured Fortune 100 client within first year of operations• Developed F&B sector collaboration in India, and Sales & Marketing collaboration in Canada• Developed and implemented frameworks / solutions for Sourcing and India-Entry-Strategy

I joined ZS Associates, a global Sales & Marketing (S&M) consulting firm focused on Pharmaceutical Industry, when they had just started their India office. This provided quick learning opportunities as well as responsibilities at various fronts of the organization.Roles & Activities:• Proof of Concept (POC) studies – focus was on getting business for India office by helping clients understand capability of India team through delivery of projects from remote delivery centers• Project management – responsibility of delivering project from India, managing the team, training the team on a need basis for induction into the project and technology training • Training key resources on new technologies – ZS has a number of internal tools as well as standard analytics tools, such as Informatica and Business Objects, used for data analysis• Recruitment and other similar activities• After resignation worked as an external consultant on a key project to help a part of 40 member team implement system, client interfacing, and resolution of system critical issuesKey Achievements:• Contributed in developing an account from POC study in 2005 with an annual earning of $4 M • Contributed significantly in developing Pune office capabilities in internal tools and standard analytical tools, like, Informatica• Managed team of six people on a key project

Worked as a Product Manager (PM)-cum-developer on Factory Planner (FP); one of the i2's core product in Supply Chain domain. Factory Planner (FP) is a set of tools for Master Production Planning, Master Production Scheduling, Material Requirements Planning, Capacity Requirements Planning, and Dynamic Finite Scheduling. It works to increase profitability, improve service level, synchronize production plans with real-time changes, and manage capacity and inventory buffers.Roles & Activities:• Product Management – focus was on solving issues faced by the Customer Support in co-ordination with the development team• The work as a developer involved working on the core engine (functionality)-side, making changes and doing enhancements in the code to improve overall functionality of the product