Led a comprehensive, persona-driven content strategy for a $2.16B company, boosting lead conversion rates from 1.9% to 15-30% YoY. Directed annual strategies for demand generation content, including thought leadership, educational, and SEO, driving significant pipeline growth. Spearheaded the creation of the D&B Content Hub, achieving an 8% increase in visitor MQL conversion within six months. As project lead for the Annual B2B Data Report, managed survey development and directed a pivotal 5K+ word report. Earned peer recognition for exceptional collaboration and performance.

Delivered senior-level marketing and communications leadership for multiple clients. Directed the go-to-market strategy for a VC-led startup, leading to a successful Apple App Store launch. Developed a comprehensive branding and marketing plan for a consumer-goods company, securing major retail shelf space. Enhanced a legal firm's content strategy, increasing qualified leads by 40%. Improved proposal development for a property management firm, fostering new business opportunities.

Modernized communications for this $800-million global direct-sales company, overseeing a $2M budget and a 12-member team. Directed 1.4K annual content projects, driving sales and buyer engagement. Implemented best practices to engage 20K associates and 2M consumers across multiple languages. Launched a personalized onboarding strategy, boosting new Consultant productivity by 50%. Transitioned print to digital, saving $1M+ annually and expanding engagement by 20%. Enhanced online shopping, increasing conversion rates from 3.6% to 10.6% YoY and accounting for 33% of sales. Internally, built out a marketing ops platform to increase internal efficiency and cross-team collaboration. Twice recognized as Employee of the Year for surpassing sales goals and enhancing business performance.

Marketing and creative consultant during early/mid-stage of company's growth. Promote marketing products and solutions to small business. Developed and supported new business opportunity launches including Direct selling program, VistaPrint Business Solutions, Postcards, and the first Vistaprint direct mail catalog.

Recruited to manage Marketing Communications and act as Creative Director. Worked directly with founder and Chairman (Michael Bronner), President, and senior executive staff on efforts to drive member and partner engagement. Collaborated with top global brands (e.g. Exxon Mobil, Kelloggs, more) on partnership marketing programs.