• Leading a cross-functional team comprising members from marketing, sales operations, field leadership, commercial operations, and IT to deploy an orchestration engine for delivering prioritized field suggestions and synchronized home office emails to healthcare professionals (HCPs) for 6 indications resulting in increased omnichannel engagement• Manage an offshore team while leveraging agile processes to implement the orchestration engine • Led the selection of the orchestration engine by forming and leading a cross-functional team to create requirements, evaluate vendors, managed the SOW process, and ensure alignment of the scope among all stakeholders.• Serving as business owner of Salesforce Marketing Cloud for US Commercial Operations, identifying and leading efforts to improve the process for requesting new email and managing multiple stake holder requests. • Implementing campaign and content taxonomy to classify content and tactics, enabling reporting and measurement of campaign and content effectiveness.

Managed the marketing technology and operations teams for email marketing (Marketo and Veeva CLM), digital asset management and regulatory approval process (Veeva Promomats), web development (Drupal and Acquia), web analytics (Google and Matomo).• Created an omnichannel roadmap that included the migration of the web platform to Acquia, migration of web analytics to Matomo in the EU to be GDPR compliant, a SalesForce Marketing Cloud roll out plan, expansion of the use of Veeva Promomats and the organizational changes needed to support the roadmap.• Led the program to migrate over 50 web sites to Acquia utilizing 5 agile teams which resulted in a reduction of ongoing development and maintenance costs of approximately 40% and a 50% reduction in time to production for changes.• Served as program manager for the marketing technology workstream for a new disease area that included multiple web sites, marketing analytics and email campaigns using several agile teams for US and international markets resulting in the successful launch of the disease education campaign.• Implemented Asana for digital project management and resource management.• Focused on team and career development that resulted in several members being promoted to positions in other departments or within the team.• Mentored 4 people per year in other business areas through the Vertex mentorship program with positive feedback and all wanting to extend the relationship beyond the 6-month period.

Partnered with companies to create an actionable marketing technology roadmap by analyzing their current marketing technologies and making recommendations to help them advance along the people-based marketing maturity model.• Consulted on technology and operations in all marketing areas: social, email, web, mobile apps, point of sale, data and analytics, channel activation, audience identification and enablement and other areas.• Led engagements with companies across all industries: financial services, travel, non-profit, retail and consumer products.• Presented recommendations and roadmap to c-suite executives to gain support for the plan.

Managed the implementation of the Marketo system with the vendor, the agency, and Guidance and Patient Support to enable patient communications.• Established quality assurance processes to ensure email accuracy.• Identified additional opportunities to improve patient engagement.• Defined Healthcare Provider portal roadmap utilizing Salesforce Communities.• Implemented Salesforce Knowledge for the call center.

Defined the marketing technology roadmap to support the key strategies for multiple brands and therapeutic areas, resulting in the selection and implementation of Adobe AEM for web content management and Salesforce Marketing Cloud (Exact Target). • Participated as a core member of the marketing team. Defined and managed technical capabilities needed to support patient and healthcare provider marketing tactics.• Developed and maintained playbooks and menus for brand teams’ and agencies’ use, enabling repeatable processes.• Defined and managed the implementation of integrations between marketing and patient services systems to enhance conversations with patients.• Fostered innovation through a team of marketing technology specialists that resulted in process improvements and enhanced technologies to deliver marketing tactics.• Led the selection of a partner to execute the marketing campaigns on the Salesforce Marketing Cloud platform and managed the onboarding process, resulting in reduced costs.

Implemented process improvements for regional meeting planners, resulting in improved efficiencies.• Performed requirements analysis and project management for the successful implementation of the TOUCH and TOUCH-Online applications in support of the TYSABRI REMS, which resulted in an 80% adoption rate of online use and significantly reduced manual processing.

• Managed day-to-day operations for $1M retail seafood market and restaurant • Developed and implemented marketing plans for newspapers, radio, billboard, internet, direct mail and email

e-Services established an online portal for tax practitioners to receive services from the IRS. • Presented project roadmaps to the Deputy Commissioners for approval.• Developed, designed, and implemented service offerings based on IRS strategies to improve service to tax practitioners.• Designed and developed over 40 management reports.• Led teams of three business analysts, four developers, and three configuration managers and implemented PeopleSoft CRM modules for marketing, sales, and customer service.

• Developed a business case, performed system selection, and created the system architecture and design for the sales and telemarketing departments for a publisher, utilizing Pivotal.• Developed and managed the Customer Relationship Management practice.• Managed vendor relationships with Pivotal, Remedy, Siebel, and Brightware.• Developed project and resource plans for multiple projects.• Assisted sales team throughout the sales cycle by performing presentations and preparing proposals for CRM implementation services.

MICROS is the leading provider of hospitality systems to the world-wide hospitality industry.• Managed a team of five managers, four team leaders, and 87 team members who provided support and classroom training to over 7000 sites and dealers of MICROS and Micros-Fidelio product families, supporting over 12 product lines and five operating systems.• Implemented a dashboard for measuring customer satisfaction, team performance, and support metrics.• Developed a culture and process that captured and shared knowledge among team members.

Fidelio is the leading provider of Property Management Computer Systems to the hospitality industry.• Recruited, trained, and managed a 23-member support team.• Managed the development and implementation of custom software for 210 Red Roof Inns.• Managed the installation of the Fidelio software at multiple hotel sites.

• Held front office and rooms division management positions in Little Rock, Philadelphia, Tallahassee, and suburban Philadelphia