Prospect Ridge Academy is the choice for innovation and excellence. It is a K12 charter school in Adams 12 Five Star Schools that prepares each student for college. PRA has adaptable systems in place to ensure that each student is (1) challenged with a rigorous academic program, extracurricular activities, and expectations of community service; and (2) known so that they have the tools and the support to be a successful PRA graduate. My role is to lead communications, marketing and events for the school.

Acts as a fractional CMO for early stage companies and small businesses to drive go-to-market activities applying best practices and techniques seen across other companies. - Provide marketing and community strategies across the organization. - Creates marketing deliverables including content development, direct marketing and sales materials on and off line.

Led global go-to-market marketing strategies in partnership with sales, engineering and customer success teams. Focused on team development, community strategies and internal partnerships.. Marketing strategies included inbound marketing, event marketing, digital campaigns and website development, SEO & lead generation.- Increased stickiness of website by 47% in turn increasing website sales 2x. - Increase in lead nurturing response rate of 19%. - Established KPI dashboard for agile process improvements to track success.

Marketing, communication, branding, content and field strategies for open source cloud infrastructure, internet access and telephony. Established outreach for customer success and processes for clarity, structure and focus within our customer success teams. Led community events, strategic partnerships, agent relations & training events. - Developed marketing strategies for internal and external sales teams that increased revenue by 43%- Redeveloped website increasing qualified leads by 189%- Reduced response times by over 300% to customer issues.

Develop and execute on all marketing including product strategies, communications, web development, sales and channel strategies, advertising, content development, events, lead generation, and inbound marketing. Lead branding, market research and development for products and sales collateralIdentify brand opportunities within the community including sponsored events, strategic partnerships, agent relations, training events and lead generation. Build and execute marketing communication strategies for sales agents, clients and prospectsEngage in business strategy planning and active member of the executive team.Built inbound marketing solutions and exceeded goal on average by 189% consecutively month over month for qualified leads.

Freelance designer for agencies, universities, small businesses and consulting firms. Primarily designed trade show signage and booth design, brand identities, advertisements, catalogs, marketing collateral, direct marketing packages, and websites.

Redeveloped the website and user experience online, incorporated social media efforts and strategies, targeted and integrated client and audience development for more relevant communication touch points based on demographic and behavioral data, all of which help to exceeded all audience revenue and headcount goals and keep spending under budget. Develop digital marketing strategies to leverage social media to drive attendance and exhibitor awareness and engagement increasing following on Twitter and Facebook exponentially. Develop deeper attendee analyses and insights through Alterian and Google Analytics to refine attendee marketing strategies.Evolve messaging to attendees to become increasingly targeted and specific based on demographic and behavioral data resulting in a 12% increase in total registration revenue over goal and a 10% increase in headcount over goal.

Developed marketing strategies for 17 diverse B2B and B2C brands achieving high ROI. Built and managed strategic partner relationshipsEstablished branding guidelines for division Developed digital integrated digital marketing programs for brands including webinars and trade showsIdentified profitable custom media solutionsLed a team of 25 digital, creative, technical, administrative and communications professionals.

Developed AdweekMedia’s first business community site in three months from concept which out performed the first three months membership expectations by 500% within 30 days.Led the Nielsen Business Media iShare team site with a cross departmental team. It became a comprehensive marketing resource for all 500+ Nielsen Business Media employees.Exceeded all revenue and headcount goals while coming in under budget.Key Accomplishment: As a select member of 5 marketers division-wide, developed the company’s marketing branding strategy across multiple brands in the Nielsen portfolio, including trade shows, online and publishing. Promoted within 6 months to lead brand development and then marketing of over 17 brands and nominated for the President’s Award. Brands Managed: Adweek, Brandweek, Mediaweek, Editor & Publisher, Successful Meetings, Meeting News, Business Travel News, IPN technology, PDN, PhotoPlus International Conference + Expo, American Artist, Jewelry Group, CLIO Awards.

Spearheaded the American Artist site redesign which increased traffic by 47% in its first month and produced more revenue in one month than that of 10 months the previous year. The site won a Silver for the Ozzies in Best Web Design and a Bronze for the Eddies.Managed the digital properties of 3 brands, Editor and Publisher, American Artist, Photo District News.

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and analytic matrix.Planned and managed the marketing efforts for the company’s largest and most profitable brands, Dynamic Graphics: PictureQuest and LiquidLibrary. Developed and managed digital marketing efforts resulting in top sales generated 3 months in a row and increased average customer spending by approximately 17%Saved company 2% in marketing budget of over $1 million through careful analysis of printing efforts.

Conceptualized and developed Direct Marketing initiatives for key accounts at a Madison Avenue Direct Marketing Agency. Maintained a dynamic relationship with clients and vendors and product managed accounts including list strategies, database marketing, lead generation, art direction