Perryman Maynard Email & Phone Number

Frisco, Texas, Us

Consulting practice focused on Marketing, Customer Experience Management, CRM, Loyalty, Omni-Channel communications and B2B digital lead generation and Business Development. Includes travel & hospitality; technology; social networking; and financial services.

Richardson, Texas, Us

As a Senior Business Advisor (SBA), I help business owners achieve their goals. Their ambitions are my top priority. Whether they are looking to grow their business through capital infusion or hoping to exit to retire or spend more time with their family, I am dedicated to making their dreams reality.

Dallas, Tx, Us

As General Manager, revenue growth and overall portfolio management for integrated CRM services for multi-location global retail brands are the primary responsibilities. Services include database development & management of integrated CRM platforms; Strategy & Communication Planning; Omni-channel Communications; Loyalty Consultation; Analytics; Segmentation, Lifecycle Management (Acquisition – Retention - Loyalty).Client list covers a broad array of industries in both B2C & B2B customer relationships across retail, automotive, health insurance, & energy. Some notable clients include Bridgestone, West Marine, Stage Stores, Toys R Us, Monro Muffler, Cigna, Verizon, NRG, Distinctive Apparel and American Management Association.

Irving, Texas, Us

• Drove multi-million annual revenue growth for 4 straight years.• Increased top line revenue 53% over 4 years• Negotiated 9-figure, 5-year contract• Delivered SaaS solutions through 60-person cross-functional team• Introduced !TIL standards compliance• Designed CRM program for Waldorf=Astoria brand - Stimulated >12% revenue liftComplete P/L responsibilities for the largest client in the hospitality sector and one of the largest global hospitality brands, running one of the most successful global hotel loyalty programs in the industry. Services include comprehensive database management; integrated communications; segmentation, consumer modeling & CRM contact strategy; web-development & hosting; loyalty program liability management; and financial management & reporting of a 9-figure loyalty program P/L.

Irving, Tx, Us

• Drove double-digit (multi-million $) revenue growth• Achieved 2009 AT&T Supplier of the Year Award• Increased customer retention across AT&T product linesResponsible for strategy, creative development, execution & operations for AT&T business as direct marketing AOR. Team comprised of more than 40 direct reports and more than 100 cross-functional indirect reports. Created Omni-channel communications for acquisition, engagement, and retention across DSL, wireless and home entertainment (U-verse).

Irving, Texas, Us

Led cross-functional team to provide strategy and integrated communications across multiple clients. Clients included Financial services (Genworth Financial); travel & leisure (Holland America Line); Pharma (Alcon); and CPG (Frito Lay & Gillette). Delivered a fully integrated communication plan including traditional offline (print & broadcast) and digital channels (email, SEM, SEO); and decision support.

Built a marketing consulting practice with a focus on travel, marketing & communication strategy, B2B web design & development, direct marketing, loyalty and customer lifecycle management. Increased value through developing customer lifecycle strategies and messaging. Client list included Hilton Hotels; Netcentives; Fairmont Hotels; Loyalty Matrix; and RewardStream, Inc.

Us

Netcentives was a software and services company focused on providing loyalty and relationship marketing solutions for its e-commerce clients. Reporting to the CEO, this role functioned as CMO and was responsible for all company & consumer marketing and advertising from pre-IPO through the first year as a public company.• Pioneered online loyalty and CRM programs• Reduced member acquisition costs 35% • Built strong consumer franchise in ClickRewards• Increased revenue 400% in year one• Negotiated partnerships with top 7 airlines and Starwood & Hilton Hotels• Designed and implemented an incentive compensation program for account management team• Successfully integrated marketing function of 3 acquired companies• Direct oversight included account management; communication strategy for both B2B & B2C, branding, advertising, public relations, email marketing strategy, website design and development, customer service, database marketing and reporting for the company and its clients, and partnership marketing

Frisco, Texas, Us

This role had P/L responsibility for RMPI, a joint venture with United Airlines that provided marketing services including sponsorships, member acquisition, activation, revenue generation, member communication, partner development, and customer service & call center management.

Mclean, Va, Us

• Designed and launched Hilton HHonors• Expanded HHonors to become a global program on 6 continents• Grew guest revenue from $33MM to $725MM in five years• Delivered 21% measured incremental business for more than 750 Hilton and Conrad hotels• Increased member activity ten-fold, from 2.5% of guest stays to 25% in five years• $50MM P/L responsibility• Increased new members 29% in nine months and member activity 125% in first yearResponsibilities included strategy, execution, P/L management, and customer service for marketing initiatives targeting all segments of business and leisure travelers for corporate and franchise hotels in the US, and Conrad International hotels.• Implemented HHonors Floors to enhance the member experience and improve operations• Negotiated partnerships with to include 12 airlines, 5 rental car, and 3 cruise lines• Created multiple promotional initiatives leveraging sponsorships with LPGA, Olympics, Academy Awards, Grammy's, and Emmy’s• Launched the first strategic partnership promotion with a financial services company• Drove improvement in BounceBack, Vacation Station, Concierge Class, and SummerSavers• Led marketing efforts for Hilton Grand Vacations Co. – Hilton’s joint venture in the vacation ownership industry.

Chicago, Il, Us

• Designed & launched OnePass - the acclaimed joint frequent flier program of Continental and Eastern Airlines• Increased membership in Presidents Club 8% year over year• Introduced the first mileage-earning credit card with Marine Midland BankReporting to the VP of Marketing Programs, this role was responsible for all marketing initiatives for Continental Airlines

• Managed Travel Agent Incentive program• Integrated New York Air's New York AirTraveler frequent flier program with Continental's TravelBank• Ensured effective implementation throughout the company (airport, reservations, inflight, and media) of all consumer and channel marketing initiatives• Began as Supervisor of Crew Scheduling and other flight operations roles before transitioning to a marketing role

Chicago, Il, Us

Daily responsibility for crew management for the New York crew base staffing more than 250 flights daily.Beginning as a customer service agent at La Guardia, I transferred to flight operations as a Crew Scheduler out of the New York operations center at JFK