Association Marketing And Membership Director
Springfield, Illinois Area
Developed and implemented the marketing plan for two diverse YMCA branches with an operating budget of $4.5 million. This included the PR and communication plan, digital media management, allocation of advertising dollars, and graphic design of all promotional pieces. In addition, I managed the daily operations of the Welcome Center, which served over 1,000 visitors per day. Sales, cash handling, customer service, staff supervision (20 staff), and training were daily tasks. Served on the… Show more Developed and implemented the marketing plan for two diverse YMCA branches with an operating budget of $4.5 million. This included the PR and communication plan, digital media management, allocation of advertising dollars, and graphic design of all promotional pieces. In addition, I managed the daily operations of the Welcome Center, which served over 1,000 visitors per day. Sales, cash handling, customer service, staff supervision (20 staff), and training were daily tasks. Served on the Capital Development Committee that raised $18 million to fund expansion efforts and was instrumental in developing policies, procedures, staffing, and training to open a new YMCA branch. Show less